VF Corporation announces Andreas Olsson as Vice President, General Manager Vans EMEA

Andreas succeeds Michel Bilodeau, a longtime Vans and VF leader, who will be stepping into the role of Vice President, Sales & Marketplace, Vans Americas, reporting to Kevin Bailey.

Martino Scabbia Guerrini said: “Both Michel and Andreas are great leaders with marketplace innovative thinking and a performance-driven and purpose-led experience across the VF portfolio of brands, including Vans. These appointments are a testament to their success and will further strengthen the brand execution and organization, both in the region and globally. VF is confident in their skills, dedication, and vision to elevate Vans into a brighter future.”

For the past 13 years, Andreas has played a critical role within the VF portfolio serving in a variety of leadership roles across The North Face and Vans, as well as Director, Digital Accounts across all brands in the EMEA Platform. Before returning to Vans to lead sales for the EMEA region, Andreas served as the General Manager for Dickies® EMEA, driving strategic priorities, elevating the brand in the region, and unlocking new opportunities in the marketplace.

Andreas Olsson, commented: “I am grateful for this new opportunity to rejoin Vans. It is an honor to lead the regional business of what is widely recognized as one of the original action sports brands and a global icon of creative exploration. I am truly excited to contribute to Vansfuture growth and success and feel privileged to work alongside a team of exceptional individuals who inspire me every day. I am confident that, together, we will overcome challenges and seize opportunities to achieve even greater success for the brand in our EMEA region and globally.”

After four years in EMEA, Michel Bilodeau is going back to his home country of Canada to re-join his family and start the next chapter of his career at VF.

In his new role, he will be responsible for leading the Americas integrated marketplace strategy, merchandising and sales teams, reporting to Kevin Bailey, Vans Global Brand President, Michel Bilodeau joined the VF EMEA team in September 2019 to serve as Vice President, General Manager for Vans in the region.

Michel’s extensive experience with strategic accounts, knowledge of the DTC business and strong leadership skills have played an instrumental role in navigating the Vans brand through pandemic and recent market conditions, as well as helping the brand live up to its commitment to serve as the icon of creative self-expression. Prior to his work in EMEA, Michel was Vice President, General Manager of VF Outdoor & Action Sports for Canada for ten years, driving growth and development for Vans throughout Canada as well as the growth of The North Face, Timberland and additional VF portfolio brands. Michel joined VF in 2009.

Michel Bilodeau, commented: “I would like to express my gratitude for the opportunity to step into this new role. After four enriching years in EMEA, I am thrilled to join the Americas team, returning to Canada to start this new chapter and continue my journey with Vans. I am committed to bringing my passion, experience, and unwavering dedication to further drive a brighter future for the brand.”