• C&A and traceless materials join forces to reduce plastics in packaging.
  

• Start-up develops advanced biodegradable plastic alternatives from agricultural waste products.
  

• During a pilot phase over the upcoming months, C&A will introduce the hooks made by traceless to its store in Hamburg Altona.
  

Every year, around 8-10 billion plastic clothes hangers are produced globally. Due to their small size, single-use plastic hooks that are usually used for socks and underwear pose challenges for recycling. This is exactly where traceless materials’ bio-circular solution comes in. Even though traceless® looks and feels like plastic, it is made entirely from plant residues and is plastic-free. It is naturally compostable and saves up to 95% of the carbon emissions that would otherwise be generated by the production and disposal of conventional plastics. By attaching the traceless® hooks to C&A’s portfolio, both companies are set to make a lasting impact on the industry.

The pilot phase with traceless materials fits in with C&A’s recent circularity initiatives, including Cradle to Cradle Certified® product innovations and collaboration with material sciences company Recover™. With these projects, C&A is underpinning its role as a leading innovative player in the textile sector and is taking a significant step in meeting the goals of its 2028 Global Sustainability Strategy through the far-reaching reduction of single-use plastics. To uphold its responsibility, C&A is raising awareness of the environmentally harmful impact of single-use plastic by positioning the launch of the cooperation with the utmost prominence, for example on a specific project website and on railcards in the store.