This will give customers direct access to Reifenhäuser's technology portfolio, the best possible on-site service and a faster supply of spare parts via a local warehouse and logistics center.

The Reifenhäuser Group has been active in South-East Asia for a long time - with several regional Sales & Service Units. The newly established Head Office expands and synchronizes the existing capacities.

Marcel Perrevort, CSO of the Reifenhäuser Group, explains: “With the new establishment, we are focusing on the rapid market growth in this region. We are now close to our customers with a powerful organization. There is no substitute for a close geographical proximity when it comes to building long-term partnerships.”

Reifenhäuser is thus following its global “Close to our customers” strategy in order to better understand and serve market requirements. The investment in local support structures enables faster responses and better accessibility along the entire customer journey - from the sale of a line to commissioning, service and after-sales support in day-to-day business.

Customers from all over South-East Asia attended the opening of the new Head Office Asia-Pacific on November 29. In addition to the opening ceremony with more than 80 invited guests, Reifenhäuser presented its machine technologies, components, digitalization solutions and successful projects from its partner network in various specialist workshops.