#Software

2019-11-14

Tommy Hilfiger commits to 3D Design to realize ambitious digitalization journey

Tommy Hilfiger is implementing new learning and technology capabilities for all global design teams at its Amsterdam headquarters to achieve 100% 3D apparel design by its Spring 2022 collections.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE:PVH], announces that 3D design technology is being incorporated into all global apparel design teams at its headquarters in Amsterdam, the Netherlands. Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitize its end-to-end value chain.

“The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “The technology has become a fundamental tool in our collection design and has the potential to significantly accelerate our speed to market and replace traditional product photography entirely. For our Fall 2020 season, our men’s dress shirts will be 100% 3D designed and require no sample production; the difference will be almost indistinguishable from styles designed and presented historically. This is the future.”

In order to realize their 3D design goal, Tommy Hilfiger has founded a tech incubator called STITCH, dedicated to digitizing the company’s design practices. Since Tommy Hilfiger’s 3D design journey began in 2017, teams of software engineers, 3D design experts, and transformation specialists have developed an ecosystem of proprietary tools that enable a fully digital design workflow. This includes a digital fabric, pattern and color asset library; digital 3D presentation tools and rendering technology. Transforming traditional design and sample production steps into virtual processes allows for faster timelines and seamless integration into Digital Showrooms.

Scaling 3D design technology across TOMMY HILFIGER apparel collections follows two years of targeted pilots that have successfully connected the 3D design platform to Tommy Hilfiger’s state-of-the-art Digital Showroom. While the Digital Showroom technology revolutionized the company’s sell-in methods, the bottom-up approach of its ongoing 3D design transformation will further expand the digitalization of Tommy Hilfiger’s end-to-end value chain. In Fall 2020, Tommy Hilfiger will launch a capsule collection designed, developed and sold digitally, including products modeled on virtual avatars. The initiative is the next step in uncovering the full potential of sample reduction, time savings, cost savings and sustainability by leveraging 3D design.

Associates in more than 50% of the apparel divisions located at Tommy Hilfiger’s global headquarters have been trained and educated in 3D design through the STITCH Academy, with the technology active in 20 product groups and counting. Moving forward, all Tommy Hilfiger product teams will receive 3D design training and upskilling as standard, including designers, patternmakers, fit technicians, product developers, and merchandisers.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Coats Digital appoints Himanshu Mehrotra as Managing Director to lead next phase of cloud and AI-driven innovation

Coats Digital is delighted to announce the appointment of Himanshu Mehrotra as Managing Director to lead the company’s strategic direction, innovation agenda, and global growth as it accelerates the development of its cloud-native, AI-powered software solutions for the global apparel and footwear supply chain.

Tunicotex Group boosts OTDP to 85%, cuts planning time by 25% & expands production capacity by 40%

Coats Digital is delighted to announce that following the implementation of FastReactPlan, leading Tunisian premium knitwear manufacturer, Tunicotex Group, has significantly improved its on-time delivery performance from 75% to 85%, reduced planning time by 25%, minimised delays and penalty costs, and unlocked 40% additional capacity to take on more customer orders and support sustained business growth.

Suzhou Tianyuan boosts costing accuracy to 98% with Coats Digital’s GSDCost

Coats Digital is delighted to announce that Suzhou Tianyuan Garments Co., Ltd., a leading manufacturer of high-quality sportswear and functional apparel for global brands such as Adidas, FILA, ANTA, and The North Face, has achieved remarkable productivity and cost management improvements following the implementation of Coats Digital’s award-winning method-time-cost optimisation solution, GSDCost.

Mango joins TextileGenesis pioneering traceability solution, a Lectra company, for a transparent value chain

Mango, one of the leading international fashion groups, has joined TextileGenesis, the pioneering traceability solution for the fashion and textile industries, to trace their natural and animal fibers, synthetics, man-made cellulosic fibers and leather. TextileGenesis, a Lectra company, offers a complete and secure cutting-edge technology with its six-dimensional (6D) offering and unique “fiber forwards” approach. Mango, has long been committed to maintaining a fully transparent supply chain, and TextileGenesis will reinforce this commitment.

Speed and connectivity: Techtextil and Texprocess provided market-ready solutions for industries under pressure

With more than 36,000 visitors and 1,700 exhibitors from a total of 112 countries, Techtextil and Texprocess 2026 demonstrated how innovation comes into industrial use. The convergence of research, industry and application proved to be a breeding ground for new material solutions, manufacturing and processing technologies. Natural fibres, performance apparel, connected systems and AI-driven processing technologies emerged as key growth and future markets.

Italian Textile Machinery heads to Geneva for Index 2026

An important delegation of Italian companies will exhibit at the upcoming INDEX 2026, the world’s leading event for the nonwovens sector, taking place from May 19 to 22 in Geneva (Switzerland). Numerous Italian exhibitors will be present within the Italy Pavilion, organized by the Italian Trade Agency (ICE) and ACIMIT, an exhibition area of over 140 square meters dedicated to the latest innovations proposed by the Italian industry.