#Retail & Brands

2024-10-24

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

The Supervisory Board has appointed Mathieu Sidokpohou (49) to succeed Arthur Hoeld as Executive Board member for Global Sales, effective November 1, 2024. Mathieu, a French national, joined the company in 2020 as General Manager adidas France. In July 2021, he became General Manager of the Cluster South Europe before taking over the responsibility as Managing Director for Europe in 2023.

“Mathieu has exactly the experience and the attitude that we need at this point of our turnaround to continue the momentum and further grow our business together with our partners. Mathieu and his team have led the recent success in our home market Europe which grew by more than 20%. I really look forward to working with him and to seize the opportunities ahead of us. I would also like to thank Arthur for his partnership when I started my new role at adidas, for his strong dedication to the brand and for all the great achievements made under his leadership throughout the last 26 years,” said adidas CEO Bjørn Gulden.

Arthur Hoeld joined adidas in 1998. Prior to his appointment as Executive Board member for Global Sales, he held various leadership positions across Global Brands and Market EMEA, including SVP Brand Strategy & Business Development, General Manager for Originals and Managing Director EMEA at adidas.

“On behalf of the Supervisory Board, I would like to thank Arthur for his dedication, passion and leadership. With his strong commercial experience and brand track record, he celebrated many successes over the last two decades and was an integral part of our turnaround. We wish him all the best for his future endeavors,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG. “At the same time, we are pleased that with Mathieu we are once again able to appoint an excellent internal candidate to the Executive Board. He brings a strong omnichannel commercial experience both from his time at adidas and from leading global retailers to his new role on our Executive Board.”

As of November 1, 2024, the company’s Executive Board will consist of Bjørn Gulden (Chief Executive Officer and Global Brands), Harm Ohlmeyer (Chief Financial Officer), Michelle Robertson (Global Human Resources, People and Culture) and Mathieu Sidokpohou (Global Sales).

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

adidas reports strong Q2 growth with double-digit sales increase

Adidas has announced a robust second quarter, showcasing significant growth and strong brand momentum. The company achieved an 11% increase in currency-neutral sales, driven by a remarkable 16% growth in the Adidas brand. This growth was consistent across all channels and markets, highlighting the brand's expanding influence and appeal.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

Vietnam’s textile and garment sector continues to be a major contributor to the country’s economic growth, with export revenues expected to reach USD 46 billion in 2025, a 5.6% increase from 2024 . From 26 – 28 February, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to contribute to economic growth opportunities by accelerating digital transformation and green transition across the entire textile value chain. The upcoming edition will respond to the rising demand for advanced technologies and sustainable materials with the introduction of the German Pavilion, alongside strong exhibitor participation from key Asian sectors, as well as several high-profile fringe events.

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.