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#Retail & Brands

adidas delivers better-than-expected performance in the first quarter and increases its full-year guidance

adidas today announced preliminary results for the first quarter of 2024. In Q1, currency-neutral revenues increased 8% versus the prior year level. In euro terms, the company’s revenues grew 4% to € 5.458 billion (2023: € 5.274 billion). The company’s gross margin improved 6.4 percentage points to 51.2% during the quarter (2023: 44.8%). Operating profit reached € 336 million in Q1 (2023: € 60 million).

As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). 

The latest Yeezy drop generated revenues of around € 150 million and an operating profit of around € 50 million in the first quarter. In its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 200 million and no further profit contribution during the remainder of the year.

The company continues to expect unfavorable currency effects to weigh significantly on the company’s profitability this year. These effects are projected to continue to negatively impact both reported revenues and the gross margin development in 2024.




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#Retail & Brands

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

#Textiles & Apparel / Garment

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

#Retail & Brands

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

#Retail & Brands

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

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#Recycling / Circular Economy

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

#Textiles & Apparel / Garment

Global size study for brands and retailers to optimize fit and market coverage

Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.

#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

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#Europe

European textile industry calls for €10 handling fee on ultra-fast-fashion imports

The introduction of the €3 customs duty on low-value imports marks an important milestone in Europe’s efforts to address the challenges created by the rapid growth of ultra-fast-fashion imports. Together with the abolition of the €150 customs duty exemption, it demonstrates that policymakers are willing to act when market distortions become impossible to ignore. However, the European textile and clothing industry considers this a first step rather than the final destination.

#Research & Development

From smart jackets to laser technology: Mona Neubaur explores Textile Factory 7.0

As part of her summer tour, North Rhine-Westphalia’s Minister for Economic Affairs and Climate Action, Mona Neubaur, visited Textilfabrik 7.0 in Mönchengladbach to experience the project’s innovations first-hand. Under the motto “smart and clean”, the visit focused on innovative technologies and sustainable alternatives for textile production - from smart jackets to the decolourisation of textiles using fungal cultures.

#CINTE Techtextil China 2026

Cinte Techtextil China 2026 has opened today, bringing global innovations and resources to Shanghai

As Asia’s premier platform catering to the evolving needs in technical textiles and nonwovens, Cinte Techtextil China has opened today at the Shanghai New International Expo Centre, gathering over 300 exhibitors from 15 countries and regions. Across Halls W3 to W5, this edition will create chances for fast-growing sectors and emerging trends – such as Mobiltech, Medtech & Protech, Indutech and more. The curated zones, pavilions, and fringe programme are designed to better connect exhibitors with targeted buyers from across China, Asia-Pacific, and further afield. Meanwhile, the Association Village will gather international industry associations to foster even more global collaboration.

#Textiles & Apparel / Garment

Texworld Apparel Sourcing Paris opens with focus on AI, circularity and new sourcing regions

More than 1,000 exhibitors from around the world are gathering at Paris-Le Bourget as Texworld Apparel Sourcing Paris opens its doors from August 31 to September 2. With around 500 textile manufacturers and a similar number of apparel and accessories suppliers, the trade fair reflects the ongoing transformation of global sourcing and the growing diversification of supply regions.

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