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#Retail & Brands

adidas delivers better-than-expected performance in the first quarter and increases its full-year guidance

adidas today announced preliminary results for the first quarter of 2024. In Q1, currency-neutral revenues increased 8% versus the prior year level. In euro terms, the company’s revenues grew 4% to € 5.458 billion (2023: € 5.274 billion). The company’s gross margin improved 6.4 percentage points to 51.2% during the quarter (2023: 44.8%). Operating profit reached € 336 million in Q1 (2023: € 60 million).

As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). 

The latest Yeezy drop generated revenues of around € 150 million and an operating profit of around € 50 million in the first quarter. In its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 200 million and no further profit contribution during the remainder of the year.

The company continues to expect unfavorable currency effects to weigh significantly on the company’s profitability this year. These effects are projected to continue to negatively impact both reported revenues and the gross margin development in 2024.




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#Retail & Brands

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

#Textiles & Apparel / Garment

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

#Retail & Brands

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

#Retail & Brands

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

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#Recycling / Circular Economy

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

#Textiles & Apparel / Garment

Global size study for brands and retailers to optimize fit and market coverage

Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.

#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

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#ITMA 2027

ITMA 2027 receives strong industry response

ITMA 2027 has unveiled its sector plan, marking progress towards the 2027 edition as planning continues ahead of the show. The ITMA 2027 sector plan covers 12 halls at the Messegelände Hannover venue, spanning over 180,000 square metres, and features 20 sectors of the textile and garment making processes, from spinning to finishing, software and automation, recycling, and fibres, yarns and fabrics.

#Heimtextil 2027

Heimtextil expands Bed, Bath & Living with new ‘Comfort & Connect’ area

Heimtextil is expanding its product range for Bed, Bath & Living in a targeted manner: ‘Comfort & Connect‘ is creating a new meeting place in the foyer of Hall 5.1 for high-quality bed, bath and lifestyle collections. Following on from ‘Sleep & Meet‘, this is now the second area where Heimtextil is further refining its offering for exhibitors and buyers. The new area brings together established brands, high-profile returning exhibitors and international buyers in a central location with easy access.

#Associations

Business situation weakens slightly, but the industry stays cautiously optimistic

The International Textile Manufacturers Federation (ITMF) has published the results of its 39th Global Textile Industry Survey (GTIS), conducted from 14 to 22 July 2026 among companies along the entire global textile value chain. Worldwide, 10% of participants rated their business situation as good, 53% as satisfactory and 37% as bad — a balance of -26pp, down from -17pp in May but still well above the 2023 lows. All regions are now in negative territory, from South Asia at -3pp to North & Central America at -58pp.

#Man-Made Fibers

Ministry of Industry Delegation visits NatureWorks’ second global manufacturing site at Nakhon Sawan Biocomplex

NatureWorks Asia Pacific Limited welcomed a high-level delegation led by Mr. Varawut Silpa-archa, Minister of Industry, to its manufacturing site at the Nakhon Sawan Biocomplex (NBC). The visit follows the successful inauguration of the site on April 29, 2026, and highlights the role of public-private collaboration in advancing Thailand’s sustainable industrial development and bioeconomy ambitions.

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