#Recycling / Circular Economy

2024-11-08

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

This groundbreaking collaboration proposes, for Birla Cellulose to purchase up-to 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ's first commercial-scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

"Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry's commitment to investing in a truly circular economy," said Peter Majeranowski, CEO of Circ. "Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage."

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, "This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.

Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. They are also aligned on their shared vision for a sustainable future with a promise to set new benchmarks in the textile industry.

Creating a circular economy for fashion and textiles in the UAE

As the United Arab Emirates (UAE) accelerates its shift towards a circular economy, the Ellen MacArthur Foundation is working to co-design and deliver a national textiles circularity policy framework as part of the country’s wider Naseej initiative, a Presidential-level programme to create a circular economy for fashion and textiles.

Indorama Ventures strengthens Packaging business through strategic circular PET partnership

Indorama Ventures Public Company Limited, a global sustainable chemical company, today announced a strategic partnership through Indovida, Indorama Ventures’ packaging business segment, with Suntory Holdings Limited, Suntory PepsiCo Beverage (Thailand) Co., Ltd. and Iwatani Corporation, to bring commercial-scale circular PET packaging to Thailand. The collaboration further strengthens Indorama Ventures’ downstream packaging platform while expanding its leadership in circular packaging solutions.

Managed workwear services are providing a blueprint for the circular textile economy

Managed workwear service providers are demonstrating how commercial success and circularity can go hand in hand by extending garment lifespans through repair, laundering, reuse and recycling, according to “Managed workwear services—a circular textile economy ahead of the game”, a new 14‑page report from the global business information company Textiles Intelligence.

Eco-design as the foundation of circular textiles

Based on the results of an extensive European analysis, the Erasmus+ project Skills4Circularity is currently developing three practice-based training modules covering recycling technologies, eco-design for the circular economy and sustainable manufacturing. This was preceded by a comprehensive company survey and a joint analysis conducted by the project partners under the leadership of IVGT. The results show that the greatest challenges lie not so much in a lack of technology as in skills gaps.

Première Vision Paris expands innovation focus across fashion and beauty

From September 1–3, 2026, Première Vision Paris will bring together more than 900 exhibitors from across the global fashion value chain. This year's edition places a strong emphasis on Innovation-Tech, highlighting technologies and materials that are reshaping product development, manufacturing and sustainability.

SHIMA SEIKI to exhibit at Première Vision Paris

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Première Vision Paris in Paris, France next month. The company will exhibit in the "Smart Creation" area, dedicated to showcasing cutting-edge technologies that integrate sustainability and innovation. The knitting expert will be demonstrating solutions that optimize product development workflows and enhance sustainability through proposals in Digital Product Creation (DPC).