[pageLogInLogOut]

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.


This groundbreaking collaboration proposes, for Birla Cellulose to purchase up-to 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ's first commercial-scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

"Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry's commitment to investing in a truly circular economy," said Peter Majeranowski, CEO of Circ. "Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage."

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, "This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.

Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. They are also aligned on their shared vision for a sustainable future with a promise to set new benchmarks in the textile industry.



More News from Birla Cellulose

More News on Recycling / Circular Economy

#Recycled Fibers

RE&UP’s Next-Gen Cotton fibers power Zalando private label t-shirt collection crafted from innovative recycled textiles

RE&UP Recycling Technologies’ Next-Gen Cotton powers a new collection from Zalando’s private labels, marking a step forward in bringing textile-to-textile recycled fibers into commercial fashion production. Launching on Zalando in August, the collection comprises five t-shirts across YOURTURN by Zalando and Even&Odd by Zalando, made from a circular-knit fabric blending 80% organic cotton with 20% RE&UP Next-Gen Cotton — textile-to-textile recycled fiber produced from textile waste. This is the first time RE&UP's recycled fibers feature in Zalando's private label assortment.

#Recycled Fibers

Driving circularity with Uster Recycled Fiber Matrix

The textile industry’s commitment to circularity continues to accelerate, and mechanical recycling is viewed as a targeted approach to cutting textile waste and its environmental impact. At the forefront of this drive, Uster has developed the Recycled Fiber Matrix, a two-dimensional assessment of mechanically recycled fibers to guide optimum processing and end-uses.

#Research & Development

Novel flame-retardant and recyclable fiber-reinforced composite

Airplanes and passenger trains must meet strict safety requirements, including fire safety standards. This calls for materials that are flame-retardant, lightweight, robust, and scalable. Empa researchers, in collaboration with their industry partner Elantas, have now succeeded for the first time in making such a material – a composite – fully recyclable.

#Recycling / Circular Economy

Indorama Ventures advances circular fashion through RECO Collective 2026

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, is taking RECO Collective into its 12th year under the theme “The Next Original,” reinforcing its mission to promote recycling and upcycling knowledge while encouraging SMEs in the fashion industry to embrace recycled materials. The program focuses particularly on recycled polyester (rPET) yarns and fabrics made from post-consumer PET bottles, using these materials to create value-added products that combine distinctive design with consumer needs and market opportunities.

Latest News

#Heimtextil 2027

Heimtextil Trends 27/28: ‘Home-Maxxing’ between performance and respite

Sleep better, recover faster, live more efficiently: the desire for optimisation has long since reached our homes. Under the title ‘Home-Maxxing – The Performance of Everyday Living’, Heimtextil Trends 27/28 show how our relationship with efficiency-driven thinking and technology is influencing the design of spaces and textiles. The more sleep, wellness, routines, materials and spaces are optimised, the stronger the desire for a home that does not demand even more of us.

#Digital Printing

Mimaki advances DTF productivity and stability with new TxF330-800

Mimaki Europe, a leading manufacturer of industrial inkjet printers and cutting plotters, announces the TxF330-800, its new direct-to-film (DTF) printer. Designed to support stable, high-quality garment decoration in demanding print environments, the system combines automated maintenance, expanded white ink capacity and advanced production capabilities to streamline workflow.

#Home Textiles

Intertextile Shanghai Home Textiles – Autumn Edition 2026 concludes as Asia’s premier hub for trend-led innovation

Intertextile Shanghai Home Textiles – Autumn Edition 2026 wrapped up on 20 August having brought the global home textiles community together in Shanghai. Over 900 exhibitors from 19 countries and regions attracted nearly 36,000 visitors from 113 represented markets to the National Exhibition and Convention Center (Shanghai). This edition further strengthened the fair’s status as a strategic gateway to the wider Asian buyer market, with strongly represented regions including Greater China, Southeast Asia, and increasingly Central Asia.

#Raw Materials

ICAC’s 84th Plenary Meeting to be held March 24-26, 2027, in Alexandria, Egypt

Registration will soon be open for the International Cotton Advisory Committee’s 84th Plenary Meeting, to be held March 24-26, 2027, in Alexandria, Egypt. The local Organizing Committee in Egypt has chosen “Building a Resilient and Competitive Future for Cotton and Textiles” as the theme for the event, which will be held at the Rixos Montaza Alexandria Resort.

TOP