[pageLogInLogOut]

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.


This groundbreaking collaboration proposes, for Birla Cellulose to purchase up-to 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ's first commercial-scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

"Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry's commitment to investing in a truly circular economy," said Peter Majeranowski, CEO of Circ. "Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage."

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, "This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.

Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. They are also aligned on their shared vision for a sustainable future with a promise to set new benchmarks in the textile industry.



More News from Birla Cellulose

#Recycling / Circular Economy

SaXcell and Birla Cellulose sign Memorandum of Understanding for recycled fiber production to accelerate circularity.

Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber.

More News on Recycling / Circular Economy

#Recycled_Fibers

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

#Technical Textiles

Covestro showcases monomaterial concept in autonomous SUE People Mover

UE | STUDIOS has unveiled the fully autonomous electric minibus “Self-driving Urban E-Shuttle” (SUE), placing strong emphasis on sustainable material design. Developed within a project funded by the Federal Ministry for Economic Affairs and Energy (BMWE) and the European Union, the vehicle will begin public road testing this year. At the core of the concept is the consistent use of recyclable monomaterials to improve circularity at end of life.

#Recycled_Fibers

Circ announces New Fiber Club partners to accelerate commercial adoption of recycled textiles

Circ®, a global leader in textile‑to‑textile recycling, announced the scaling of its Fiber Club initiative. Building on the success of the inaugural program, Circ is bringing together a new group of brand partners: the lifestyle brand Madewell (under J.Crew Group), sustainable fashion brand Reformation, and European retailer C&A, alongside supply chain partners Lenzing and Linz Textil.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

Latest News

#Raw Materials

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

#Weaving

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

#Functional Fabrics

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.

#Raw Materials

Aid by Trade Foundation reaches new milestones in supply chain transparency

The Aid by Trade Foundation (AbTF) is reaching new milestones as it leads the way towards greater physical traceability for Cotton made in Africa® (CmiA) cotton. With around 700 suppliers and producers in a total of 25 countries, the Aid by Trade Foundation has reached a new record number of partners who can trace CmiA cotton from the product back to its origin. This is more than double the previous year’s figure.

TOP