[pageLogInLogOut]

#Recycling / Circular Economy

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.


This groundbreaking collaboration proposes, for Birla Cellulose to purchase up-to 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ's first commercial-scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

"Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry's commitment to investing in a truly circular economy," said Peter Majeranowski, CEO of Circ. "Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage."

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, "This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners can partake and play their part in the future of the global fashion industry.

Both companies are committed to promoting circular economy practices and reducing environmental impact through innovative technology and material reuse. They are also aligned on their shared vision for a sustainable future with a promise to set new benchmarks in the textile industry.



More News from Birla Cellulose

More News on Recycling / Circular Economy

#Recycling / Circular Economy

nova-Institute launches groundbreaking Advanced Recycling Database for strategic market insight

The new Advanced Recycling Database reduces complexity by providing industry stakeholders with up-to-date expert-reviewed intelligence on companies, technologies, plants, capacities, locations, products and partnerships across the global advanced recycling landscape.

#Europe

Textile ETP launches bioeconomy strategy for Europe’s textile industry

On 22 September 2026, Textile ETP's Circular & Biobased Textiles Innovation Hub published its strategy for the biobased and circular transformation of Europe's textile and apparel industry.

#ITMA 2027

20 Start-Ups selected for CEMATEX Start-Up Grant at ITMA 2027

CEMATEX has selected 20 emerging start-ups from nine countries to receive the CEMATEX Start-Up Grant and showcase their innovations at Start-Up Valley during ITMA 2027 in Hanover. Their participation will be fully funded by CEMATEX, giving promising early-stage companies access to the world’s leading textile and garment technology platform.

#Recycling / Circular Economy

Moving Advanced Recycling from Innovation to Implementation

The Advanced Recycling Conference 2026 explores technologies, markets, financing and scale-up of innovative recycling solutions for waste streams including mixed plastic waste, textiles and PVC. Europe’s chemical and materials sector faces growing pressure to close carbon loops, strengthen raw-material safety and resilience and meet increasingly ambitious EU recycling targets. Against this backdrop, the Advanced Recycling Conference (ARC) will bring together industry leaders, technology providers, researchers, innovators and policy-makers on 17–18 November 2026 in Cologne, Germany.

Latest News

#Knitting & Hosiery

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

KARL MAYER is turning its anniversary year 2027 into a milestone for the textile sector. To mark its 90th anniversary, the industry leader is inviting customers, partners, and experts from around the world to a unique event series in September aimed at pushing boundaries, unlocking new opportunities, and jointly setting the course for a new era in textiles – just as KARL MAYER has done throughout its history. The company’s headquarters in Obertshausen, near Frankfurt, is the place to be.

#Associations

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

#Yarns

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

#Yarns

Yarn Expo Autumn 2026 draws to a close, weaving sustainable innovation into global sourcing

Yarn Expo Autumn 2026 concluded with approximately 600 exhibitors from 14 countries and regions, connecting with nearly 22,000 visitors from 110 represented markets, bringing the textile industry’s evolving material agenda into sharper focus. Held alongside Intertextile Shanghai Apparel Fabrics – Autumn Edition, CHIC and PH Value, the fair connected upstream fibre and yarn innovation with fabric development, garment production and fashion-market demand.

TOP