#Recycling / Circular Economy

2024-07-18

Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City. Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024

One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July

Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.

More information on this can be found here:

https://foreverbetter.com/en/circularity/refibre

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, from a score of B and C respectively in the previous year, meaning it was ranked at a ‘leadership level’ in all categories analyzed by CDP.

ABB and Syre partner to explore technologies for industrial-scale textile recycling

ABB has signed a Memorandum of Understanding (MoU) with Swedish textile impact company Syre to jointly explore technologies to support the development of Syre’s first textile-to-textile recycling plant in Vietnam. The agreement establishes a framework for collaboration to investigate how ABB’s automation, electrification and digital technologies could contribute to safe, efficient and scalable operations. It will also explore how these capabilities could further optimize process and quality control performance as Syre advances its ambition to produce circular polyester at industrial scale.

Advanced Recycling Conference 2026 to showcase innovations – Call for abstracts

The call for abstracts is now open for the Advanced Recycling Conference (ARC) 2026, taking place on 17–18 November 2026 in Cologne, Germany, and online. Europe’s leading platform for advanced recycling brings together hands-on solutions and cutting-edge research on recycling technologies for various waste streams like plastics, polymers, textiles or automotive, highlighting progress towards a circular renewable carbon economy.

From Nature Performance to Circular Economy: Techtextil 2026 focuses on the future market for technical textiles

Alternative materials and recycling technologies are one of the most important future segments and drivers of innovation in technical textiles. Sustainability goals and regulatory requirements increase their relevance, while advances in performance and economic viability enhance their market competitiveness. Taking place from 21 to 24 April 2026, Techtextil reflects this key industry trend with a growing number of specialised exhibitors. With the new “Nature Performance” label, the leading global trade fair bundles relevant market offerings and facilitates access to new solutions – from natural fibres and yarns to bio-based materials and circular approaches.