#Recycling / Circular Economy

2024-07-18

Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City. Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024

One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July

Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.

More information on this can be found here:

https://foreverbetter.com/en/circularity/refibre

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, from a score of B and C respectively in the previous year, meaning it was ranked at a ‘leadership level’ in all categories analyzed by CDP.

Geotextiles made from recycled materials: GREEN leads the way into the industry

For the industry, recycled materials are creating new opportunities in geotextile production. In the GREEN project, the Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE demonstrates that recycled polypro-pylene (PP), polyethylene terephthalate (PET), and high-density polyeth-ylene (HDPE) can be processed into nonwovens, fibers, and membranes that meet industrial requirements. This creates opportunities for use in existing production lines and new value chains in the geotextile market.

ReHubs elects new Board of Directors to lead the next phase of ReHubs’ strategy to recycle 2.7 million tonnes of textile waste annually by 2035

ReHubs has elected its new Board of Directors, marking an important milestone as the industry alliance continues to accelerate the industrial scale-up of textile-to-textile recycling across Europe. The election took place during the ReHubs Annual Event in Brussels on June 23rd, held alongside the Textile Recycling Expo and Future Fabrics Expo. The newly elected Board combines expertise from across the textile value chain, reflecting ReHubs' collaborative approach to solving the industry’s textile waste crises.

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

Ibrahim Fibres and Trützschler: A strong partnership enters its next phase with the TC 30Si

For more than two decades, Ibrahim Fibres and Trützschler have grown side by side, driven by a shared ambition to continuously improve spinning performance, strengthen technology leadership and set new benchmarks in the textile industry. Today, Ibrahim Fibres is a leading yarn and polyester staple fiber manufacturer in Pakistan. The company operates the largest number of Trützschler cards in the country, with more than 200 machines running across its mills in Faisalabad, and plays an important role in one of Asia’s largest textile industries.