#Recycling / Circular Economy

2024-07-18

Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City. Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024

One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July

Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.

More information on this can be found here:

https://foreverbetter.com/en/circularity/refibre

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, from a score of B and C respectively in the previous year, meaning it was ranked at a ‘leadership level’ in all categories analyzed by CDP.

Advanced Recycling Conference 2026 to showcase innovations – Call for abstracts

The call for abstracts is now open for the Advanced Recycling Conference (ARC) 2026, taking place on 17–18 November 2026 in Cologne, Germany, and online. Europe’s leading platform for advanced recycling brings together hands-on solutions and cutting-edge research on recycling technologies for various waste streams like plastics, polymers, textiles or automotive, highlighting progress towards a circular renewable carbon economy.

Europe needs tipping point to scale textile-to-textile recycling, BCG and ReHubs say

A new report from Boston Consulting Group (BCG) and ReHubs, titled “Advancing Textile Circularity – Europe’s textile waste challenge: Scaling Textile-to-Textile requires enabling mechanisms”, highlights the urgent need for systemic action to tackle Europe’s growing textile waste and scale a circular textile economy.

LineONE – Smart performance, smart investment at Techtextil 2026

At Techtextil 2026 in Frankfurt (April 21–24, Hall 12, Booth C79), AUTEFA Solutions will present its LineONE concepts for cost-efficient nonwoven production. As a full-line supplier for nonwoven production lines, AUTEFA Solutions covers the entire process chain – from fibre opening through to web bonding. With its LineONE line concepts, the company combines proven technologies into well-balanced, cost-efficient turnkey solutions. These concepts are designed for capacity expansions, modernisation projects and new production lines, offering robust design and high flexibility for applications such as filtration, geotextiles and automotive.

EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

The EU and Australia have today announced the adoption of a groundbreaking Security and Defence Partnership. They have also concluded negotiations for an ambitious and balanced free trade agreement (FTA) and agreed to launch formal negotiations for the association of Australia to Horizon Europe, the world's largest funding programme for research and innovation. With these steps, the EU and Australia are delivering mutually beneficial outcomes and further reinforcing their already close relations in a time of geopolitical uncertainty.

DuPont introduces Tyvek® APX™ 400 protective coverall, setting a new benchmark for extreme breathability

DuPont (NYSE:DD) announced the launch of the Tyvek® APX™ 400 protective coverall, the first in a new generation of extremely breathable disposable chemical protection garments. Manufactured using DuPont™ Tyvek® APX™ groundbreaking fabric, the new garment combines 360° protection and durability with extreme breathability, taking worker comfort and safety to a whole new level.