[pageLogInLogOut]

#Denim

Eastman launches Naia™ Renew for denim -the new ingredient for comfort and sustainability

Eastman announced its newest application for Eastman Naia™ Renew staple fiber – denim – at Denim Première Vision in Milan, Italy.

Created from GRS certified recycled waste materials, Naia™ Renew fiber brings new circular possibilities at scale to one of fashion’s most sustainability-demanding segments, delivering supreme softness and moisture management in every blend.

Eastman is on a mission to make sustainable fashion more accessible through the availability of Naia™ Renew at scale, offering versatility for a broad range of fashion segments. Integrating Naia™ Renew into the denim segment brings Eastman one step closer to its mission of making sustainable style accessible to everyone.

The U.S.-based company is showcasing the potential of Naia™ Renew alongside several of its global brand partners, which are already using the innovative fibers in denim.

“The added value we provide brands is not only a fashionable but also a sustainable fiber,” said Carolina Sister Cohn, Eastman global marketing leader for textiles. “Naia™ has a strong and transparent sustainability story that brands can pass on to their customers and denim lovers all over the world, making them more aware of their choices. Third-party certifications play a key role in this scenario because what we promise is verified and proven.”

Denim Première Vision brings designers and manufacturers from around the world together every six months. Exhibitors like the Eastman Naia™ team share denim innovations and explore trends in the fashion segment to meet consumer needs.

(c) 2024 Eastman
(c) 2024 Eastman


Naia™ Renew fiber blends well with natural fibers, other man-made cellulose fibers (MMCFs), synthetic fibers and multiple content yarns. This makes it the perfect ingredient for denim as it produces a sustainable and stylish fabric with an authentic look and feel that denim fans around the world will love.

Additionally, Naia™ Renew is hypoallergenic and skin friendly for denim that’s soft to the touch (before and after washing (1) ), dries fast and does not cling to skin, manages odor and moisture effectively (2) and delivers better spreading speed. This makes denim blended with Naia™ Renew comfortable in any season.

Naia™ Renew is a cellulosic acetate fiber made from 60% sustainably sourced wood pulp and 40% certified recycled content. (3) Certified recycled content in Naia™ Renew is diverted from landfills and broken down to its molecular building blocks via Eastman’s patented molecular recycling technology. The molecules are combined with sustainably sourced wood pulp to produce Naia™ Renew fibers for new textiles. This process produces a circular, fully traceable, biodegradable and compostable cellulosic fiber with a reduced carbon and water footprint. Naia™ creates value from waste and reduces reliance on virgin material resources.

Naia™ Renew has received multiple sustainability certifications, including Global Recycled Standard (GRS) and OEKO-TEX class 1. Eastman partners with companies like Patagonia and Debrand to recycle pre- and post-consumer waste for its molecular recycling technology to create Naia™ Renew fiber.

(1) Based on ASTM D1388-18 test standard
(2) Based on the SGS AATCC TM 195 test standard
(3) Naia™ Renew recycled content is achieved by allocation of recycled waste material using a GRS- certified mass balance process.


More News from Eastman

#Recycled Fibers

Eastman Naia™ highlights circularity and responsible sourcing at Textile Exchange 2026

Scaling sustainable practices across businesses, supply chains and landscapes is one of the defining challenges facing the textile industry. At the 2026 Textile Exchange Conference, held October 12–16 in Vancouver under the theme “The Implementation Era,” Eastman Naia™ showcased how its commitments to circularity, responsible sourcing and forest conservation translate into practical action.

#Recycled Fibers

Eastman Naia™ brings versatility to Kingpins Amsterdam

Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.

#Recycled Fibers

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

#Man-Made Fibers

Eastman Naia™ brings the SEEDS theme to life at PREFACE LA

Eastman Naia™ is participating in PREFACE LA, taking place July 29–30, to present applications of its filament yarn and staple fiber across fashion and denim.

More News on Denim

#Recycling / Circular Economy

Blue Jeans Go Green celebrates 20 years of denim recycling with more than six million items collected

Cotton Incorporated is celebrating the 20th anniversary of its Blue Jeans Go Green™ denim recycling program. Since its launch in 2006, the initiative has collected more than six million denim items, diverted over 3,000 tons of textile waste from landfills and enabled the production of more than 12 million square feet of denim-based insulation. What began as a college campus collection drive has developed into a nationwide recycling initiative involving consumers, retailers, schools and community organisations across the United States.

#Industry 4.0 / Digitalization

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

#Denim

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

#Denim

Catalyst Club connects fashion industry leaders and emerging talent at Kingpins Amsterdam

Following its debut in Florence, Catalyst Club hosted its second networking event during the Kingpins Show in Amsterdam, bringing together international fashion and denim industry representatives to exchange ideas, share experiences and explore new opportunities for collaboration.

Latest News

#India ITME 2026

Stäubli to introduce new S3292 dobby for high-speed weaving at ITME India 2026

Stäubli will introduce its new S3292 dobby at ITME India 2026, taking place from December 4 to 9 at the India Expo Centre & Mart in Greater Noida, Uttar Pradesh. Designed for high-speed air-jet weaving, the new machine will be among the highlights of the company's presentation, which also includes warp preparation systems, cam motions, Jacquard technologies and digital services.

#Research & Development

DITF develops bio-based binding fibers for wood-fiber insulation materials

As part of the CelluWoodFlex project, the German Institutes of Textile- and Fiber-Research in Denkendorf (DITF) are developing bio-based cellulose ester fibers as alternative binding fibers for flexible wood fiber insulation materials. In addition to the spinning process and the production of suitable staple fibers, the institute is also investigating how wood and cellulose fibers can be separated and recycled at the end of their useful life.

#Recycled Fibers

Reju expands textile-to-textile recycling network with six international fabric manufacturers

Reju, a textile-to-textile regeneration company, is expanding its industrial network through collaborations with six fabric manufacturers in Europe and the Americas. The initiative aims to accelerate the integration of regenerated polyester into textile manufacturing and support the development of finished fabrics for commercial applications.

#Nonwovens

Magnera highlights HighPleat™ filtration media technology at FiltXPO 2026

At FiltXPO 2026, held on October 28–29 at the Minneapolis Convention Center in Minneapolis, Minnesota, Magnera highlighted advances in air filtration media architecture, with a particular focus on its HighPleat™ platform for MERV 8–10 applications. The technology combines a lofted fiber structure with optimized pore architecture to address the challenge of balancing filtration efficiency, airflow resistance and contaminant-holding capacity.

TOP