Recycling

2021-12-02

Recoverâ„¢ wins the Disruptor Award at the Drapers Award 2021 in its efforts to close the loop on fashion

Recoverâ„¢, a recycled cotton fiber producer that has been pioneering sustainable materials and recycling since 1947, was presented with the Disruptor Award at the Drapers Award 2021. The company was recognized thanks to its disruptive business model, which aims to scale its recycled cotton fiber production to help more brands meet their sustainable goals and achieve circular fashion for all.

For its 30th edition, Drapers Awards 2021 celebrates the retailers, brands, suppliers, and agencies that have innovated to survive, and built stronger businesses under the toughest of circumstances in the fashion industry. Recoverâ„¢ was honored with the Disruptor Award, which recognizes the new or disruptive business models that are rising to prominence in the UK and Irish fashion industry, with judges commenting that Recoverâ„¢ was â€œvery, very impressiveâ€ and offered a solution that many fashion retailers could use.

Recoverâ„¢ is a fourth-generation family-owned company with a 70-year long history in textile recycling and that uses textile waste from post-industrial and post-consumer origins as raw material to produce its low-impact, high-quality fiber. Replacing 1kg of cotton with Recoverâ„¢ recycled cotton saves up to 14,740 litres of water, 1.1kg of pollutants and 23kg of CO₂ emissions.

RecoverÂ´s innovative business model aims make its recycled fiber available to any brand in the fashion industry as seen with its successful partnership with Primark in 2021, and is confronting the challenges of scalability and circularity in the fashion industry head on. To meet growing demand and help brands meet their sustainable goals, the company aims scale its production to 200,000 metric tons of recycled cotton fiber per year by 2025. This will save nearly three trillion liters of water each year, equivalent to the drinking water consumed by 3 billion people on an annual basis and allow 500,000 acres of land to be directed away from cotton cultivation for other uses.

â€œWe are thrilled to receive the Disruptor Award at this yearâ€™s Drapers Award, recognizing Recoverâ„¢ as a committed agent of change in the fashion industryâ€, said Alfredo Ferre, CEO at Recoverâ„¢. â€œThrough collaborating closely with brands and retailers, and scaling our fiber production, our aim is to bring sustainable fashion closer to the consumer and achieve circular fashion for allâ€.