#Recycling / Circular Economy

2025-06-27

H&M Group joins Circulose as scaling partner to make circularity at scale a reality

Circulose has entered a multi-year partnership with H&M Group - marking another pivotal step in scaling circular materials within the fashion industry.

Since 2020, H&M group have been frontrunners in incorporating CIRCULOSE® into their collections. Now they are deepening their commitment by becoming one of the first official Scaling Partners for Circulose. Through the multi-year agreement, H&M is targeting to transition a substantial share of their man-made cellulosic fiber (MMCF) to fiber made with CIRCULOSE®.

Made entirely from discarded textiles, CIRCULOSE® is a next-generation material that helps brands move towards a circular fashion system with reduced reliance on virgin fibers, while maintaining quality and performance.

“H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE® - dating back to the Renewcell days. We’re proud and grateful to now formalize this new partnership to accelerate CIRCULOSE® adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory,” says Jonatan Janmark, CEO of Circulose.

“We were pioneers back in 2020 when we first brought fashion made from CIRCULOSE® to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion,” says Cecilia Strömblad Brännsten, H&M Group’s Head of Resource Use & Circularity.

This partnership reflects Circulose’s renewed commercial strategy - focused on close brand collaboration, dedicated implementation support, and a new licensing-based pricing model developed in collaboration with Fashion for Good and Canopy to reduce friction in scaling up next-generation materials.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

Selenis to double capacity in Portugal by Q3 2027 - Accelerating the Global transition to circular and low-carbon polyesters

Selenis, a global leader in high-performance specialty polyesters and part of the IMG Group, has announced a transformational expansion of its industrial headquarters in Portalegre, Portugal. This strategic investment is set to double the site’s production capacity by the third quarter of 2027, significantly accelerating the industrial scale-up of bio-based, medical-grade, and circular co-polyesters.

Pellet press enables thermomechanical textile recycling on a pilot scale at ITA

Since the end of 2025, the technical centre of the Institut für Textiltechnik (ITA) of RWTH Aachen University has been equipped with a pellet press from the manufacturer Amandus Kahl GmbH & Co. KG, Reinbek, Germany. This press can efficiently compact shredded synthetic textiles at a throughput of up to 25 kg/h and process them into pellets with a diameter of 4 mm.

Fabolose: Fabricating vegan and circular leather alternatives from bio-tech-derived cellulose

Fabulose is an EU funded project coordinated by the German Institutes of Textile and Fiber Research (DITF). Its consortium consists of leading research institutes, biotech innovators, and industry stakeholders who aim to create high-performance, biobased and recyclable leather-like fabrics, using efficient biotech production routes for bacterial cellulose, cyanophycin and bacterial pigments

JEC World 2026 returns with an unprecedented content program

Recognized worldwide as the leading trade exhibition for composite materials and their applications, JEC World returns on March 10-12, 2026, at Paris Nord Villepinte as the most ambitious edition to date, in line with its motto “Pushing the limits”. As the must-attend event for the composites industry, JEC World will offer an unprecedented program, blending conferences, markets insights, technical sessions, awards, and above all, a unique experience and invaluable connections.

Beyond the wardrobe – innovative cotton takes the spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how powerfully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: performance upgrades for pure cotton, smart strategies for circular textile waste solutions, and pioneering concepts for demanding technical applications. From natural fibre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

Keeping print inclusive: Empowering women in the print industry

Across all industries, cultivating a diverse and inclusive workplace is increasingly recognised as valuable and essential to long-term success. However, despite the print industry’s significant advancements in technology and innovation, visible representation of women remains limited. As the sector grapples with low recruitment, it’s important to challenge outdated perceptions. Creating real change, however, requires collective effort - no single company can do it alone.