#Recycling / Circular Economy

2025-06-27

H&M Group joins Circulose as scaling partner to make circularity at scale a reality

Circulose has entered a multi-year partnership with H&M Group - marking another pivotal step in scaling circular materials within the fashion industry.

Since 2020, H&M group have been frontrunners in incorporating CIRCULOSE® into their collections. Now they are deepening their commitment by becoming one of the first official Scaling Partners for Circulose. Through the multi-year agreement, H&M is targeting to transition a substantial share of their man-made cellulosic fiber (MMCF) to fiber made with CIRCULOSE®.

Made entirely from discarded textiles, CIRCULOSE® is a next-generation material that helps brands move towards a circular fashion system with reduced reliance on virgin fibers, while maintaining quality and performance.

“H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE® - dating back to the Renewcell days. We’re proud and grateful to now formalize this new partnership to accelerate CIRCULOSE® adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory,” says Jonatan Janmark, CEO of Circulose.

“We were pioneers back in 2020 when we first brought fashion made from CIRCULOSE® to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion,” says Cecilia Strömblad Brännsten, H&M Group’s Head of Resource Use & Circularity.

This partnership reflects Circulose’s renewed commercial strategy - focused on close brand collaboration, dedicated implementation support, and a new licensing-based pricing model developed in collaboration with Fashion for Good and Canopy to reduce friction in scaling up next-generation materials.

Circulose launches CIRCULOSE® Forward to accelerate adoption in fashion supply chains

As part of its mission to evolve from a pulp producer to a full solution provider, Circulose is taking a bold step toward scaling circular solutions in the fashion industry with the launch of CIRCULOSE® Forward - a platform of practical tools that help brands seamlessly integrate CIRCULOSE® into their supply chains and products.

ADVANSA launches ADVA®tex: A new step toward textile-to-textile recycling

ADVANSA has introduced ADVA®tex, a new filling fibre made entirely from recycled pre-consumer textile waste, positioning the material as a significant step forward in textile-to-textile (T2T) recycling. The fibre is designed for use in duvets, pillows, mattresses, and furniture applications and is available in three versions.

European research project addresses textile waste through integrated recycling technologies

A major European research initiative coordinated by Fraunhofer UMSICHT has been launched to develop integrated solutions for textile waste recycling. The AUTOLOOP project aims to create a comprehensive system that could process 1.24 million tonnes of textile waste annually by 2050, whilst potentially creating over 130,000 green jobs across the EU. This project aims to develop, test and integrate automated sorting, tracing, and closed-loop recycling technologies for polyester-based textiles (NRT), addressing the pressing challenge of textile waste management.

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

KARL MAYER celebrates 35 years of EL pattern drive

KARL MAYER is celebrating an anniversary this year: on 30 November 1990, the first warp knitting machine with electronic guide bar control, the KS 4 EL, was delivered – another milestone for patterning. As early as 1980, the SU gearbox with the MRS42SU had initiated the transition from mechanical chains to digital data.

The region of renewable raw materials: Central German Alliance for Bioplastics

The development of sustainable plastic solutions is rapidly gaining importance in light of global environ- mental pollution, dwindling fossil resources and ambitious climate protection targets. As part of the re- gional alliance RUBIO, which brings together 18 partners from central Germany and the Berlin-Branden- burg area, the bio-based and biodegradable plastic polybutylene succinate (PBS) was comprehensively investigated, starting with the raw material, through the manufacturing process, to industrial application.

YKK receives ISPO Textrends Awards for circular innovations

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) is pleased to announce that the ISPO Textrends judges have selected YKK's 3D Composite Puller as the Best Product in the Accessories category. They also selected YKK’s NATULON Plus® Fiber Sourced™ zipper with Recycled PET Open Parts as a Top 5 item in the same category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.