#Recycling / Circular Economy

2021-11-25

Circular business models in the fashion industry - new study identifies USD 700 billion opportunity

Launched today, Circular Business Models: Redefining growth for a thriving fashion industry explores how circular business models offer significant potential for greater revenue, while cutting the volume of new clothing and accessories produced.

Following on from the Foundation’s first fashion report A New Textiles Economy: Redesigning fashion’s future and following Vision of a circular economy for fashion - the study takes a deep dive into fashion industry sectors such as rental, resale, repair, and remaking which represent a USD 73 billion market.

“Not only do circular business models have massive potential to become mainstream, they provide new and better growth for the fashion industry. Clothing production doubled between 2000 and 2015, while the time we use clothes fell by more than a third. Circular business models can help turn this around and create a thriving industry that takes a lead on tackling global challenges such as climate change and biodiversity loss.”

- Marilyn Martinez, fashion initiative project manager, Ellen MacArthur Foundation.

These models are expected to continue growing as customers become increasingly motivated by affordability, convenience, and environmental awareness and additionally, sectors such as rental and resale, have the potential to claim 23% of the global fashion market by 2030 and grasp a USD 700 billion opportunity.

However, highlighted in this study is also the notion that these models do not always lead to environmental benefits, particularly, if they are seen purely as ‘add-ons’ to a traditional wasteful model as opposed to central to all business activities.

For example, incentivising product take-back for resale, remaking or recycling by offering vouchers for new products may fuel more production. Rental models that offer clothes not designed to withstand many wears and cleaning cycles increase the chances of that model being economically and environmentally unviable. Ultimately, if not designed to be part of the system in which it sits, clothing will end up in landfill after very few uses.

To maximise the positive outcomes of circular business models and realise their full potential for better economic growth and environmental impacts the Foundation has recommended four key actions:

• Rethink performance indicators, customer incentives, and customer experiences

• Design products that can be used more and for longer

• Co-create supply networks able to circulate products locally as well as globally

• Scale a wider range of circular business models

Take a look at our circular business model case studies and read the full study on our website.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Novel flame-retardant and recyclable fiber-reinforced composite

Airplanes and passenger trains must meet strict safety requirements, including fire safety standards. This calls for materials that are flame-retardant, lightweight, robust, and scalable. Empa researchers, in collaboration with their industry partner Elantas, have now succeeded for the first time in making such a material – a composite – fully recyclable.

Indorama Ventures advances circular fashion through RECO Collective 2026

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, is taking RECO Collective into its 12th year under the theme “The Next Original,” reinforcing its mission to promote recycling and upcycling knowledge while encouraging SMEs in the fashion industry to embrace recycled materials. The program focuses particularly on recycled polyester (rPET) yarns and fabrics made from post-consumer PET bottles, using these materials to create value-added products that combine distinctive design with consumer needs and market opportunities.

Cotton Brazil Dialogues 2026 concludes with 50 international participants immersed in Brazilian cotton production

The Cotton Brazil Dialogues concludes its 2026 edition after a series of technical visits to farms, cotton gins and reference centers, as well as workshops focused on Brazilian cotton production. A total of 50 participants from 14 countries took part in the field trips. The initiative is led by the Brazilian Association of Cotton Growers (Abrapa) and the National Association of Cotton Exporters (Anea), with support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

WHILL selects Teijin’s tough, lightweight Carbon Fiber Composite for new last-mile mobility

Teijin Limited announced today that WHILL Inc., a global leader in inclusive mobility technology, has selected Sereebo® P CFP series, a carbon fiber-reinforced thermoplastic (CFRTP) material, for key structural components of the upcoming WHILL Model C Lite. Sereebo® P CFP series provides high strength, light weight, design flexibility and system cost advantages to the Model C Lite, which is a battery powered, single-seat, last-mile device. This new model combines maneuverability with light weight and one-handed folding to ensure ease of handling and operation.

ZymoChem secures $4 million in renewed federal funding to advance U.S. biomanufacturing of critical materials and their supply chains

ZymoChem, the specialty chemicals company dedicated to bringing decarbonization, sustainability, and supply chain resiliency to the chemical industry through innovative biological manufacturing, today announced the resumption and expansion of its federal research portfolio. The company has been notified that previously paused work under a $5 million U.S. Department of Energy (DOE) program is officially back on, to be joined by continuing collaborations with three of the nation's premier national laboratories.