#Recycling / Circular Economy

2021-11-25

Circular business models in the fashion industry - new study identifies USD 700 billion opportunity

Launched today, Circular Business Models: Redefining growth for a thriving fashion industry explores how circular business models offer significant potential for greater revenue, while cutting the volume of new clothing and accessories produced.

Following on from the Foundation’s first fashion report A New Textiles Economy: Redesigning fashion’s future and following Vision of a circular economy for fashion - the study takes a deep dive into fashion industry sectors such as rental, resale, repair, and remaking which represent a USD 73 billion market.

“Not only do circular business models have massive potential to become mainstream, they provide new and better growth for the fashion industry. Clothing production doubled between 2000 and 2015, while the time we use clothes fell by more than a third. Circular business models can help turn this around and create a thriving industry that takes a lead on tackling global challenges such as climate change and biodiversity loss.”

- Marilyn Martinez, fashion initiative project manager, Ellen MacArthur Foundation.

These models are expected to continue growing as customers become increasingly motivated by affordability, convenience, and environmental awareness and additionally, sectors such as rental and resale, have the potential to claim 23% of the global fashion market by 2030 and grasp a USD 700 billion opportunity.

However, highlighted in this study is also the notion that these models do not always lead to environmental benefits, particularly, if they are seen purely as ‘add-ons’ to a traditional wasteful model as opposed to central to all business activities.

For example, incentivising product take-back for resale, remaking or recycling by offering vouchers for new products may fuel more production. Rental models that offer clothes not designed to withstand many wears and cleaning cycles increase the chances of that model being economically and environmentally unviable. Ultimately, if not designed to be part of the system in which it sits, clothing will end up in landfill after very few uses.

To maximise the positive outcomes of circular business models and realise their full potential for better economic growth and environmental impacts the Foundation has recommended four key actions:

• Rethink performance indicators, customer incentives, and customer experiences

• Design products that can be used more and for longer

• Co-create supply networks able to circulate products locally as well as globally

• Scale a wider range of circular business models

Take a look at our circular business model case studies and read the full study on our website.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Industrial scale meets verified governance: RE&UP is now B Corp™ certified

RE&UP, the circular-tech transforming global textile waste into high-volume Next-Gen materials, has officially become a Certified B Corporation™. The milestone establishes the industrial recycler among a select group of manufacturing infrastructure providers verified as meeting B Lab Standards for social and environmental performance, transparency, and accountability.

Recover™ and Ünteks Group partner to scale recycled cotton in knitwear

Recover(TM), a global producer of low‐impact, high‐quality recycled cotton fiber, announces a new partnership with Ünteks Group, a vertically integrated textile manufacturer based in Turkey. The collaboration focuses on the development of circular knit fabrics and garments, combining Recover’s recycled cotton fiber with Ünteks Group’s integrated capabilities across knitting, dyeing, printing, and garment production.

ALADIN paves the way for circular and demand-driven textile production in Europe

Textile production can be organized sustainably by utilizing short supply chains and preventing overproduction. This can already be achieved today by intelligently connecting and efficiently utilizing existing infrastructure. At the same time, production becomes circular when innovative technologies and materials are used that enable high-quality recycling. The ALADIN research project, launched in May 2026 and co-funded with five million euros under the EU Horizon Europe program, is creating the conditions for this.

Ence and ShareTex begin initial testing of the ATENEA innovation project to promote textile recycling in Spain

Ence and ShareTex are making progress on the Atenea R&D project, which aims to develop a complete value chain for textile recycling in Spain. Specifically, the goal of the ATENEA project—which is funded by the Center for Technological Development and Innovation (CDTI)—is to connect all the necessary stages for the recovery of textile waste, from collection and management, through recycling and transformation into new raw materials, to their incorporation into new textile products.

C&S strengthens its governance to support its evolution

C&S announces the appointment of Marco Lucietti to its Board of Directors. With extensive international experience across the textile and denim industries, Lucietti will work alongside CEO Federico Corneli, contributing to the company’s managerial development, organizational structure and long-term strategic direction.