Infinna™ is a unique, patented, virgin-quality regenerated textile fiber with the soft and natural  look and feel of cotton. Created using a tested and proven technology, the premium-quality  fibers are made from cotton-rich textile waste that would otherwise end up in landfills or be  burned. Locally sourced in Finland by Infinited Fiber, the old textiles are broken down at the  molecular level and reborn as new fibers.  

As it’s made of cellulose, a building block of all plants, Infinna contains no microplastics to  clog our seas, and instead keeps biomass in circulation, sparing the land and making space  for food crops and wilderness instead. The garments produced with Infinna™ can be recycled  again in the same process with other textile waste.  

GANNI currently uses 70%+ certified organic or recycled materials across their collections  and is committed to using only 100% responsible materials in the future. The brand has  done multiple collections utilizing excess stock and fabrics, like their recent collaboration  with London-based Ahluwalia. The brand also offers rentals through GANNI Repeat, in-store  repairs and is committed to launching resale options for their community at the beginning of 2022.