This landmark agreement takes H&M Group an important step closer in achieving its goal of becoming fully circular whilst helping drive the sustainability agenda across the entire industry. One of the biggest barriers to replacing virgin fibers and using more sustainable materials is the availability of these materials at scale. Agreements like this represent a profound shift in making this a reality. Over a five-year period Renewcell will provide the group with enough Circulose® to produce millions of garments across its brands.

 “In continuing our long-term partnership with Renewcell, this agreement is an important milestone not only for H&M Group, but also for the wider industry in terms of having a circular product like theirs available at scale. To become fully circular and achieve our 2030 goal that all our materials should be either recycled or sourced in a more sustainable way, we need to ensure materials such as Circulose®  are a core part of our material portfolio going forward.”

Pascal Brun, Head of Sustainability H&M