The two companies have partnered together to develop sustainable denim pieces, in timeless styles for both men and women, and all of which contain 20% of Recover’s recycled cotton fiber produced from textile waste scraps.

Using Recover’s high-quality recycled cotton fiber, significantly reduces the environmental impact of the garment compared to apparel made with virgin fiber, and this collaboration shows how textile waste can be integrated back into the system to create a more sustainable production model.

Furthermore, the adoption of Recover’s recycled cotton fiber supports Lands’ End’s ambition to becoming a more circular business.

Senior Vice President of Marketing at Recover™, Boris Mercier, commented, “We're delighted to collaborate with an iconic American brand such as Lands’ End, to accelerate the adoption of sustainable initiatives all over the world and bring low-impact fashion closer to the consumer.”