[pageLogInLogOut]

#Nonwovens / Technical Textiles

Livinguard launches apparel line employing odor-neutralizing tech with revolutionary ability to kill bacteria

Livinguard, the company that developed protective face masks with COVID-19-deactivating properties, announced today it is launching a line of odor-neutralizing t-shirts and polos in the U.S. employing its groundbreaking hygiene technology. This launch, putting these innovative, durable products into the hands of workers, travelers and others looking for comfortable clothing that remains odorless and hygienic over extended use and infrequent laundering, comes as a new study performed by Hohenstein Labs confirms that Livinguard’s Technology can kill bacteria at >7 log10 rate (99.99999%).

Hohenstein Labs confirms that Livinguard Technology used in new t-shirt line eliminates 99.99999 percent of bacteria introduced during testing

Livinguard’s proven ability to increase bacteria elimination at this scale is a watershed development in the hygiene and textile industry sector. And the odor-neutralizing properties of Livinguard t-shirts and polos are a boon to outdoor enthusiasts and weekend warriors, and uniquely suited for use by the textile industry in the manufacture of uniforms such as those used in restaurants and industry.

Made with patented non-leaching formulations that capture and kill odor-causing bacteria, the shirts can be worn multiple times before laundering, staying protected and smelling fresh longer while saving energy and water

“The COVID-19 pandemic has underscored the importance of hygiene technology in protecting the health of people across the world, and we continue to adapt our Livinguard Technology to new consumer products, including shirts with permanent antiviral and bacteria-fighting properties,” said Sanjeev Swamy, Livinguard’s Founder and CEO. “Over the past year, the world at large has learned what we at Livinguard have always known -- we must commit to embracing hygiene innovation in products we use in all aspects of our daily lives, from the clothing we wear and the linens we use, to the carpets we install and the protective products our frontline workers continue to rely on.”

“The recent findings by Hohenstein Labs reaffirms our position as an innovator in the hygiene space,” Swamy said. “Our bacteria-killing properties can save lives and have a significant impact in real-world applications.”



The principle underlying the Livinguard Technology is the deactivation of microbes including bacteria and viruses. The technology applies a positive charge at the molecular level to textile surfaces, making them more powerful than the negative charge of microbes. Therefore, microbes are deactivated when they encounter textiles treated with Livinguard Technology.

Textiles treated with Livinguard Technology have also been proven to deactivate viruses, including SARS-CoV-2* (the virus that causes COVID-19) by researchers at the Freie Universität Berlin and the University of Arizona. Furthermore, Livinguard Technology is safe for humans and the environment.

Livinguard continues to advance its technology through its own consumer products, as well as through strategic partnerships with governments, retailers, transit companies, food packaging businesses and hospitals around the world. Leveraging the turn-key Livinguard Technology, companies can transform their products with antiviral and bacteria-killing hygienic surfaces.

For information about Livinguard and its groundbreaking technologies please visit www.livinguard.com. To find Livinguard products please visit shop.livinguard.com.

Follow @livinguardtech on Facebook and Instagram to stay updated on how the company is working towards protecting the health and well-being of millions with the power of permanent disinfection.



More News from TEXDATA International

#Texprocess 2026

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

#Techtextil 2026

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

#Techtextil 2026

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

#Texprocess 2026

Between investment restraint and modernization pressure

Texprocess 2026 takes place in a complex market environment shaped by uncertainty and innovation pressure. In this interview, Elgar Straub (VDMA) explains why the trade fair is particularly relevant this year and which technologies are driving efficiency and competitiveness.

More News on Nonwovens / Technical Textiles

#ITMA Asia + CITME Singapore 2025

ANDRITZ sets focus on textile recycling and durable nonwoven production technologies at ITMA Asia 2025

International technology Group ANDRITZ will be presenting its innovative nonwovens production and textile solutions at ITMA ASIA + CITME 2025 in Singapore, from October 28 to 31, 2025 (Hall 2, D106). ANDRITZ will showcase its MMCF production plants, textile sorting and recycling, bast fiber processing, needlepunch, airlay, and life-cycle service technologies, with a focus on sustainable solutions. Discover how these innovations can grow your business opportunities and support a greener future.

#ITMA Asia + CITME Singapore 2025

Dilo Group at ITMA ASIA Singapore 2025

At ITMA ASIA Singapore, the Dilo Group will exhibit at Booth No. H2 – D202. Together with Kansan Materials, Izmir, the company will present its latest developments and looks forward to welcoming visitors to exchange ideas and explore innovations in needling technology.

#Nonwovens

OUTLOOK™ 2025: Charting a sustainable and innovative future for the Nonwovens Industry

EDANA concluded its flagship event, OUTLOOK™ 2025, last week, marking it as a major success and addressing the biggest questions facing the industry. The three-day conference highlighted the urgent need for a unified approach to sustainability, regulation, and innovation in the absorbent hygiene and wipes sectors.

#Nonwovens

Global Nonwovens Alliance unveils Inaugural Board, advancing collaboration and growth worldwide

The Global Nonwovens Alliance (GNA), a tax-exempt federation jointly founded by INDA, the Association of the Nonwoven Fabrics Industry, and EDANA, the Voice of Nonwovens, announces the appointment of its founding Board of Directors. This group of leaders represents some of the most influential executives across the nonwovens value chain and reflects GNA’s mission to foster global collaboration, innovation, and growth in the industry.

Latest News

#Techtextil 2026

RUDOLF is pioneering the future of technical textiles by developing innovative, functional solutions

At Techtextil 2026, RUDOLF presents its latest innovations for textile auxiliaries, textile care and construction chemicals. Based in Geretsried, Bavaria, the company draws on more than 100 years of experience and continues to position itself as a global technology partner focused on quality, innovation and sustainability.

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

#Denim

ISKO introduces a new chapter of denim innovation at Kingpins Amsterdam with FW 27/28

At Kingpins Amsterdam, ISKO presents its latest FW27/28 collection, a forward-looking exploration of denim that merges advanced color technologies, innovative fabric engineering, and contemporary finishing techniques. Designed to meet the evolving demands of the industry, the collection reflects ISKO’s commitment to pushing the boundaries of authenticity, performance, and responsible innovation, while also embracing a strong lifestyle perspective.

#Techtextil 2026

Asahi Kasei Advance to showcase high-performance non-woven and fibers at Techtextil 2026

Asahi Kasei Advance will present its portfolio of high-performance nonwovens, flame-retardant fabrics, and advanced textile and fiber solutions designed for various industries during its first-ever exhibition at Techtextil 2026. Techtextil is the leading international trade show for technical textiles and nonwovens, taking place from April 21-24, 2026, in Frankfurt, Germany. Asahi Kasei Advance will highlight 14 brands, with special focus on four key materials as its debut at the exhibition in Hall 12.1 at booth C35.

TOP