#Knitting & Hosiery

2023-06-08

Coloreel expands reach in the Americas

Coloreel strengthens its position in the Americas market through the addition of two new key distributors. This expansion is fuelled by the growing demand for Coloreel's innovative solution for embroidery and the growing trend of on-demand production.

Coloreel welcomes Graphic Solutions Group (GSG) and PS Promo to its distributor network, joining existing North American distributor Hirsch Solutions. GSG will further increase Coloreel’s access to new customers in the United States and PS Promo will serve the Latin American textile industry as the first Mexico based distributor of Coloreel.

Coloreel recently exhibited its technology with PS Promo at the Expo Publicitas show in Mexico City.

"Throughout the show, we witnessed a surge of interest in Coloreel. Many American companies are establishing production facilities closer to their customers, and we are only scratching the surface of the potential this thriving market holds" says Ricardo Nava, Coloreel Sales Director for the Americas.

The on-demand personalization industry continues to be a key area of growth for Coloreel. Printful, a leading on-demand fulfilment producer, has purchased multiple systems adding more Coloreel machines to their production line in their Mexico facility.

“Hirsch plays an important role as a partner for Coloreel's growth in the Americas, We are very happy to expand our existing sales network with GSG and PS Promo.” says Ricardo Nava, Sales Director for the Americas.

GSG is a well-known and highly respected supplier in the sign and graphics industry since 1950, as well as being a distributor of ZSK embroidery machines and supplies. Coloreel and GSG will work together to actively introduce Coloreel's technology in the region.

PS Promo, located in Mexico City, will help further expand Coloreel’s presence in the Americas.

“With PS Promo’s support, we will be able to help more customers experience the benefits of using Coloreel's technology. Latin America is in the early stages of growing the personalized and decorated apparel industry, and Coloreel fits this need perfectly. GSG represents the best names in sign, screen print, and digital equipment,”, says Ricardo Nava, Sales Director for the Americas.

“We are Proud to be the first to partner with Coloreel in Latin America. This partnership strengthens our position as a leader in textile exports and helps our industry enter a new era of creativity, efficiency, and sustainable embroidery production in Mexico,” says Alex Urbina, PS Promo

Coloreel Group AB files for bankruptcy

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