#Textile processing

2023-07-13

Leading brand manufacturer HWASEUNG Enterprise implements Coloreel in Vietnam

Coloreel HWASEUNG Enterprise partnership © 2023 Coloreel

HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.

With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas,Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.

"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customization options", says Darren Hamilton, Executive COO of Apparel & Accessories at HWASEUNG Enterprise. "This collaboration reinforces our commitment to innovation and environmental leadership, shaping the future of the textile industry."

Coloreel's technology eliminates pre-colored thread, reducing water and chemical consumption associated with dyeing. By dyeing a 100% recycled polyester thread in real-time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.

When Coloreel launched this technology for digital thread dyeing, the aim was to streamline an industry characterized by slow processes, difficulty in creating complicated designs, and excessive resource usage.

Coloreel HWASEUNG enterprise facilities © 2023 Coloreel

"A partnership with a company like HWASEUNG Enterprise, which produces over 20 million hats annually, can truly be a game-changer. With unlimited color and design possibilities, we offer a solution for quick turnaround, customization and small-batch production, providing significant value to our customers," states Torbjörn Bäck, CEO of Coloreel.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Innovation as the answer: Techtextil and Texprocess honour solutions to global challenges with the 2026 Innovation Awards

The winners of the Techtextil and Texprocess Innovation Awards 2026 have been announced. Across ten categories, 17 international winners are being recognised for pioneering research, innovative products and materials, as well as new processes and technologies. These innovations provide solutions far beyond the textile industry – including sectors such as automotive, aerospace, medical, architecture, construction and robotics. The awards ceremony takes place on 21 April at Techtextil and Texprocess in Frankfurt. From 21 to 24 April, there is a winners’ exhibition as well as guided tours.

VDMA members at Techtextil: Smart technologies for technical textiles

At Techtextil 2026 in Frankfurt, the members of VDMA Textile Machinery underline their key role as global technology leaders for technical textiles and textile processing. With a strong presence of more than 50 members they will highlight how engineering excellence, innovation strength and sustainability expertise from Germany and Europe are shaping the future of the textile industry. Seven companies will be present at the VDMA group stand in the centre of hall 12.0.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

The address for environmentally friendly dyeing and finishing systems: ITM 2026

Dyeing and finishing technologies, one of the most critical and value-added areas of the textile sector, have gained strong growth momentum on a global scale. Technologies that are pioneers of this transformation focused on sustainability, quality and efficiency will meet with sector professionals at the ITM 2026 International Textile Machinery Exhibition. Dyeing and Finishing Hall (11–12) will host the latest technologies that increase efficiency, optimize resource use and reduce environmental impact in textile finishing processes.