[pageLogInLogOut]

#Textile processing

Leading brand manufacturer HWASEUNG Enterprise implements Coloreel in Vietnam

Coloreel HWASEUNG Enterprise partnership © 2023 Coloreel
HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.

With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas,Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.

"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customization options", says Darren Hamilton, Executive COO of Apparel & Accessories at HWASEUNG Enterprise. "This collaboration reinforces our commitment to innovation and environmental leadership, shaping the future of the textile industry."

Coloreel's technology eliminates pre-colored thread, reducing water and chemical consumption associated with dyeing. By dyeing a 100% recycled polyester thread in real-time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.



When Coloreel launched this technology for digital thread dyeing, the aim was to streamline an industry characterized by slow processes, difficulty in creating complicated designs, and excessive resource usage.

Coloreel HWASEUNG enterprise facilities © 2023 Coloreel
Coloreel HWASEUNG enterprise facilities © 2023 Coloreel


"A partnership with a company like HWASEUNG Enterprise, which produces over 20 million hats annually, can truly be a game-changer. With unlimited color and design possibilities, we offer a solution for quick turnaround, customization and small-batch production, providing significant value to our customers," states Torbjörn Bäck, CEO of Coloreel.



More News from Coloreel

More News on Textile processing

#Textile processing

Automatex introduces game changing quilting machine

Having achieved rapid market success with its fully automated fitted sheet system, Automatex, a member of TMAS, the Swedish textile machinery association, has developed a game changing quilting machine which doubles productivity compared to what has previously been achievable.

#Texprocess 2026

Texprocess 2026: market overview for strategic future investments

At Texprocess 2026, 200 exhibitors from 28 countries will be represented. In a challenging market environment, the leading trade fair is a constant and reflects progress in textile processing – driven by automation, digitalisation and AI. In addition, international start-ups present their ideas and meet partners from industry and research. Techtextil takes place in parallel with an optimised hall layout.

#Textile processing

Pfaff Industrial announces new managing director

Since February 2, 2026, Michael Kilian has been the new managing director (speaker for the management board) of PFAFF Industriesysteme und Maschinen GmbH. He succeeds Dr. Frank Meyer, who will remain Managing Director at KSL Joining Technology GmbH in Bensheim. Together with Ms. Jing Fan (Managing Director for finance & controlling, human resources, IT, and quality), Michael Kilian will take over responsibility for the long-established Kaiserslautern-based company.

#Textiles & Apparel / Garment

YKK collaborates with Coloro to deliver data-driven color ffeasibility for zippers

YKK Corporation announces its collaboration with Coloro, a leading innovator in color solutions and data for the global fashion industry, to introduce joint matching and feasibility results of Coloro colors in YKK’s zippers.

Latest News

#Techtextil 2026

RETECH showcases high-precision godets for high-performance fiber processing at Techtextil 2026

RETECH designs and manufactures godets and draw frames for heated, ambient and cooled processes, enabling precise heat treatment and consistently high yarn quality for a wide range of polymers and applications, with process temperatures of up to 400 °C for high-performance fibers. The company’s key competence lies in exact and stable temperature and speed control, individually adapted to the specific material and process requirements.

#Dyeing, Drying, Finishing

BW Converting expands Southeast Asian presence with new agency partnerships in Vietnam and Indonesia

BW Converting is strengthening its presence in Southeast Asia through new agency partnerships in Vietnam and Indonesia, reinforcing the company’s commitment to supporting textile manufacturers across the region. The expansion comes as BW Converting prepares to exhibit at SaigonTex 2026 (April 8–11, Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam) and INDO INTERTEX 2026 (April 15–18, Jakarta International Expo, Indonesia).

#Recycled_Fibers

Worn Again Technologies unveils the Accelerator

Worn Again Technologies unveils the Accelerator, the next major step towards commercialising its pioneering Textile-to-Fibre recycling process and proving the technical and economic feasibility of polycotton recycling.

#Knitting & Hosiery

Driving WARP KNIT Inspiration

KARL MAYER sees performance fabrics and next-level textile solutions in particular as potential growth drivers for its customers, as a motor for business development and as real game changers for the entire textile industry. Innovation does not happen by chance. It is the result of close exchange with customers & brands, textile expertise and competence in textile machine engineering. This is why KARL MAYER is investing in progress and collaborative development and opening its TEXTILE INNOVATION CEN-TER (TIC) – a place to be for the entire textile world.

TOP