#Textile processing

2023-07-13

Leading brand manufacturer HWASEUNG Enterprise implements Coloreel in Vietnam

Coloreel HWASEUNG Enterprise partnership © 2023 Coloreel

HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.

With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas,Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.

"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customization options", says Darren Hamilton, Executive COO of Apparel & Accessories at HWASEUNG Enterprise. "This collaboration reinforces our commitment to innovation and environmental leadership, shaping the future of the textile industry."

Coloreel's technology eliminates pre-colored thread, reducing water and chemical consumption associated with dyeing. By dyeing a 100% recycled polyester thread in real-time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.

When Coloreel launched this technology for digital thread dyeing, the aim was to streamline an industry characterized by slow processes, difficulty in creating complicated designs, and excessive resource usage.

Coloreel HWASEUNG enterprise facilities © 2023 Coloreel

"A partnership with a company like HWASEUNG Enterprise, which produces over 20 million hats annually, can truly be a game-changer. With unlimited color and design possibilities, we offer a solution for quick turnaround, customization and small-batch production, providing significant value to our customers," states Torbjörn Bäck, CEO of Coloreel.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Jeanologia Sustainability Report highlights environmental impact of textile technologies

Jeanologia has published its Sustainability Report 2025, reporting a 13.64% reduction in its own carbon footprint and quantifying the environmental impact associated with the use of its technologies across the global textile industry. According to the company’s calculations, their use avoided the pollution of 21.52 million m³ of water and emissions of approximately 103,530 tonnes of CO₂ compared with conventional textile finishing processes.