#Textile processing

2023-07-13

Leading brand manufacturer HWASEUNG Enterprise implements Coloreel in Vietnam

Coloreel HWASEUNG Enterprise partnership © 2023 Coloreel

HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.

With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas,Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.

"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customization options", says Darren Hamilton, Executive COO of Apparel & Accessories at HWASEUNG Enterprise. "This collaboration reinforces our commitment to innovation and environmental leadership, shaping the future of the textile industry."

Coloreel's technology eliminates pre-colored thread, reducing water and chemical consumption associated with dyeing. By dyeing a 100% recycled polyester thread in real-time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.

When Coloreel launched this technology for digital thread dyeing, the aim was to streamline an industry characterized by slow processes, difficulty in creating complicated designs, and excessive resource usage.

Coloreel HWASEUNG enterprise facilities © 2023 Coloreel

"A partnership with a company like HWASEUNG Enterprise, which produces over 20 million hats annually, can truly be a game-changer. With unlimited color and design possibilities, we offer a solution for quick turnaround, customization and small-batch production, providing significant value to our customers," states Torbjörn Bäck, CEO of Coloreel.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Jeanologia Sustainability Report highlights environmental impact of textile technologies

Jeanologia has published its Sustainability Report 2025, reporting a 13.64% reduction in its own carbon footprint and quantifying the environmental impact associated with the use of its technologies across the global textile industry. According to the company’s calculations, their use avoided the pollution of 21.52 million m³ of water and emissions of approximately 103,530 tonnes of CO₂ compared with conventional textile finishing processes.

Automation, digitalization and new business models are shaping the future of footwear and leather technology

The European footwear and leather machinery industry is facing profound transformations. Global competitive dynamics, technological innovation, automation and digitalization are fundamentally reshaping markets, production processes and business models. This is one of the key findings of the new study “Threads of the Future – Footwear and Leather Technology Edition”, which was presented today by VDMA Textile Care, Fabric and Leather Technologies (VDMA TFL) during a press conference at SIMAC Tanning Tech in Milan.

SHIMA SEIKI to showcase digital product creation at Apparel Sourcing Week

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Apparel Sourcing Week 2026 in Bengaluru, India next month. The exhibition provides a platform for the entire apparel value chain, bringing together manufacturers, brands, suppliers and solution providers in one location.

SNA GZ accelerates its on-demand production strategy with Kornit Digital

SNA GZ is leveraging the Kornit Atlas MAX PLUS to expand its music merchandise production, streamline e-commerce order fulfillment, and grow its print-on-demand business across Europe. This investment increases SNA GZ's textile production capacity by 150% (2.5×), enabling the company to meet growing demand and support its continued expansion.

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.