[pageLogInLogOut]

#Industry 4.0 / Digitalization

Softwear Automation secures $20 Million in Series B1 Funding Round led by strategic partnership with BESTSELLER

Softwear Automation, the pioneer in autonomous sewing technology, announced the successful close of its $20 million Series B1 funding round, marking a major milestone in its mission to revolutionize sewn goods manufacturing.
Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation in front of SEWBOTs © 2025 Softwear Automation
Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation in front of SEWBOTs © 2025 Softwear Automation


The round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA, and ONLY. The investment was made through Invest FWD, BESTSELLER’s dedicated innovation and investment platform for advancing sustainability in the fashion industry. Current investors (including CTW Venture Partners, SRI Capital, MacDonald Ventures) also participated in the financing.

As part of the collaboration between Softwear Automation and BESTSELLER , CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation. This at a time of rapid progress towards commercialization of Softwear’s fully automated SEWBOT® worklines.

“This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing,” said Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation. Softwear Automation’s patented SEWBOT® technology delivers a fully autonomous sewing solution, enabling sewn products to be made closer to the consumer, with radically reduced waste, faster cycle times, and superior cost-efficiency. This funding round will accelerate the company’s expansion into new product categories and geographies, deepen its R&D capabilities, and scale its production footprint to meet growing global demand.

From BESTSELLER, CFO Thomas Børglum Jensen added, “At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed.

Softwear Automation is helping address some of the key challenges we face across the industry — from speed and flexibility to lowering environmental impact. We’re pleased to support their development and explore how this technology can help us move forward.”

The partnership supports BESTSELLER’s wider efforts to improve its supply chain model with ambitions about reducing environmental impact and increasing transparency.

By leveraging SEWBOT® technology, Softwear Automation and BESTSELLER aim to enable more circular and demand-driven production practices.

With this strategic alliance and fresh funding, Softwear Automation is poised to lead the next era of apparel manufacturing — one where fashion is faster, focused on sustainability improvements, and made closer to home.



More News from Softwear Automation

More News on Industry 4.0 / Digitalization

#Sustainability

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end-to-end solution for managing certified organic cotton flows.

#Research & Development

Kick-off for the Textile Production of the Future: Establishment of a Textile Technology and Development Centre in Mönchengladbach, Germany

The Institut für Textiltechnik (ITA) of RWTH Aachen University, together with its partners, is pleased to announce that it has received approval for its joint initiative, ‘Textile Factory 7.0’. The goal of the project is the establishment of a technology and development centre for the textile industry in Mönchengladbach.

#Research & Development

Exchange data between textile companies openly, securely and cost-effectively without a central platform – ITA makes it possible

The Institut für Textiltechnik (ITA) of RWTH Aachen University has launched a new demonstrator for an open and secure data space in the textile industry at the Digital Innovation Centre Europe (DICE). For the first time, the demonstrator shows directly and clearly how companies can share their data securely with each other without the need for a central platform. Data exchange is based on shared, freely usable technical foundations.

#Software

Tunicotex Group boosts OTDP to 85%, cuts planning time by 25% & expands production capacity by 40%

Coats Digital is delighted to announce that following the implementation of FastReactPlan, leading Tunisian premium knitwear manufacturer, Tunicotex Group, has significantly improved its on-time delivery performance from 75% to 85%, reduced planning time by 25%, minimised delays and penalty costs, and unlocked 40% additional capacity to take on more customer orders and support sustained business growth.

Latest News

#Functional Fabrics

“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

#Textiles & Apparel / Garment

Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

#Sustainability

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

#Man-Made Fibers

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

TOP