Denim

2025-04-17

Tonello completes the Laundry (R)Evolution and redefines what’s next

At this year’s Kingpins Show in Amsterdam, Tonello proudly presents the final chapter of its Laundry (R)Evolution: a bold vision of the laundry of today and tomorrow made simple, digital and responsible. At the heart of this transformation is THE Laser 2.0, the new intelligent, designer-driven laser technology that delivers faster marking with greater accuracy, eliminating human error and streamlining the creative process.

Completing this innovative ecosystem is the All-in-One System, Tonello’s most advanced washing machine, which integrates four sustainable technologies to minimize resource use while maximizing efficiency.

Adding the final strategic piece to the process chain is the debut of Tonello’s new line of dryers, developed and manufactured entirely in-house. This latest innovation features eight models, designed to meet every production need. Engineered for energy efficiency, these dryers feature high-permeability drums for faster drying, optimized airflow for reduced consumption, and inverter-controlled transmission systems that adapt to custom recipes.

All models are also compatible with Heat Pump integration, for significant improvements in energy efficiency and emissions reduction compared to traditional heating technologies.

To bring this vision to life, Tonello will showcase a collection produced using this fully integrated system. For each garment, Metro provides transparent, real-time data on water and energy usage, as well as carbon footprint: authentic metrics for a truly responsible approach.

Alongside this, a special collection entitled "Engineered Illusions" spotlighting THE Laser 2.0 will demonstrate laser-only finishing effects that faithfully replicate traditional treatments like washing effects, textures, creases, and ozone fading, expanding creative potential with a reduced impact.

In the field of dyeing, Tonello introduces the evolution of its Sulfur Essence collection, powered by DyeMate: the world’s first indigo garment dyeing system, suitable also for sulfur and VAT dyes. The new collection features innovative blends of sulfur and indigo in the same bath, followed by bold and intense washes and finishes, even on unexpected fabrics, taking garment dyeing to the next level.

Finally, visitors can explore THE BOXES, where Tonello unveils the latest chapter of its traveling project, DENIM RENAISSANCE: The Beauty of Time. A tribute to both history and technology, this collection redefines denim as a relic of artistic and natural transformation. It is denim as you’ve never seen it before: refined, raw, and timeless.

Visitors can join Tonello at Kingpins Amsterdam – Blue Area, Booth X – and experience the Laundry (R)Evolution in its most complete and inspiring form.