The collection draws inspiration from the power of the Mediterranean Sea and the essence of Valencia, Jeanologia’s hometown. Following the devastating floods that hit the city in October 2024, the collection is a tribute to resilience, nature, and Mediterranean creativity, reinterpreted in the world’s most universal fabric: denim.

"Mediterranean Soul is a story of resilience and creativity brought to life through denim," says Carme Santacruz, Creative Director at Jeanologia. The collection captures the Mediterranean beauty and vibrancy in every garment: the deep blues of the sea, the golden texture of sand, sunlight reflecting on facades, and the lively energy of urban and natural landscapes. More than fashion, it is a manifesto— environmentally conscious design that is at once authentic, innovative, and sustainable. "Mediterranean Soul is a journey that connects our roots with our global mission to detoxify and dehydrate the fashion industry, without sacrificing creativity or efficiency," adds Santacruz.

Laser + G2 Ozone: bringing Mediterranean landscapes to life through denim

To capture this Mediterranean spirit, Jeanologia combines its two most powerful technologies:

• Laser, which brings landscapes and natural textures to life with hyper-realistic, unique designs. It has transformed the way jeans are designed and produced, eliminating any hand tough and offering infinite creative possibilities. Today it allows reproducing vintage effects, 3D textures, breaks, or vector designs with precision, speed, and consistency, digitalizing the entire design process and ensuring creativity, quality, and efficiency.

• G2 Ozone Indra, whose ATMOS process creates abrasion and a wide variety of washes, from deep indigo blues to light tones, as well as blacks and greys. This “air washer” replaces traditional washing methods with ozone and precise humidity control, achieving authentic washes without water, chemicals, or pumice stones, and reducing both environmental impact and costs.

Together, Laser + G2 Ozone give designers total freedom to create authentic finishes with greater contrast, brightness, and naturalness, achieving true sustainability at the best cost.

‘Digital to real’, from virtual design to real garment

At Kingpins, Jeanologia also presents ‘Digital to Real’, a space where visitors can experience how digitalization accelerates the design-to-production process. With eDesigner, brands can develop and visualize denim finishes in a fully digital environment, reducing up to 80 percent of physical samples, cutting emissions, and connecting creativity directly with production.

‘Made in España’: creativity, innovation, and sustainability

At Kingpins, Jeanologia takes part in ‘Made in España’, a space that celebrates the strength and creativity of the Spanish textile industry.

Together with Recover, Jeanologia showcases circular, responsible, and creative denim, highlighting new ways to enhance sustainability and close the loop in denim production.

Alongside Textil Santanderina and Pinter, the company will inspire visitors with a collection that blends art and fashion, a reflection of Spanish innovation, craftsmanship, and contemporary creativity.