#Denim

2022-10-20

Officina39 presents the kaleidoscopic possibilities of responsible denim at Kingpins Show

The SS24 collection takes the stage in Amsterdam in the name of sustainable dyeing, while key collaborations show how to use less and reuse more: water saving and circularity, two authentic “kingpins” of Officina39’s mission.

Denim is an extremely versatile fabric that contains within itself infinite expressive possibilities: in the right hands, it can be transformed into a canvas where sustainable colors and processes are explored, such as those developed by Officina39's Multicolor Denim Dreaming SS24 collection. Its Creative Leader Juan Manuel Gomez can precisely combine artistic expression with a thorough technical experience, being able to create inspirations that push the boundaries of both aesthetics and performance while respecting the planet and the people:

“Color is key this SS24 season, and experimentation in denim has reached new heights. We have found new ways to translate the indigo process of denim into polychromy: we use vibrant colors to play with different techniques to infuse energy and create a summer collection where indigo achieves multicolored shades”.

The new collection presented at Kingpins Amsterdam (October 19-20) is a powerful combination of several Officina39’s sustainable key technologies:

Nebudye D: a wide range of fresh colors to obtain a unique dyeing effect in nebulization/fog system machinery and can be discharged in a creative way with Oz-One Powder, an advanced product to give garments a bleached yet eco-friendly treatment, and Remover IND/J-N, Officina39’s solution to replace the use of Potassium Permanganate (PP) on denim and obtain a worn and distressed vintage look.

Novantic series: a combination of selected dyestuffs with a special mordanting agent suitable to obtain surface dyeing to provide vintage or old look effects.

Recycrom™: a patented dyestuffs range obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications. Its sustainable and revolutionary powders assure a whole universe of denim effects: from classic authentic vintage to acid wash look (Eco Marble), from printed effect (Indigo Replica) to worn and distressed vintage look (Recycrom™ Dirty).

Just One Step Process: an innovation that saves time, energy, space and of course water, by combining several phases of the Aqualess Mission at the same time: a raw garment enters the machine and a garment with a basic vintage effect comes out ready to be dried, already treated, bleached and softened.

Remover Activator: a technology that in combination with PP replacement productscreates in one step general bleaching, localized corrosion and highlights effects on jeans.

Aqualess Mission, the combination of four processes that allows garment laundry processes to reduce 75% of the water use, is one of Officina39’s most appreciated technologies and at Kingpins will play a special role in collaboration with BluConnection to dye Naveena fabrics and garments.

BluConnection is a leading producer of pre-reduced liquid indigo: its products and services meet internationally recognized quality standards and align with environmental and social sustainability regulations. That’s why Officina39 is proud to couple its Aqualess Mission with BluConnection’s top technologies: DenimBlu30, pre-reduced liquid indigo used by denim mills globally to dye denim fabric, and BluWit, a plant-based reducing agent that eliminates the need of hydrosulfite in the dyeing processes. The result is an easier process to neutralize the garment, optimizing time and consumption (both reduced by 50% compared to a classic neutralization) while maintaining authentic denim.

Aqualess Mission, together with Recycrom™, Nebudye D and Smart Bleach, contributes also to the third chapter of The Circle Book, the collaboration project for circular design developed by Officina39, Meidea and Lenzing in recent years. Kingpins is the perfect stage to present ‘The Circle Book 3 / Re-establish framework’, that involves new partners, supporters and four teams of designers from Mexico, Italy and Argentina for the creation of the outfits.

“Transparency is a stepping stone towards a more ethical and responsible fashion industry, and so it has been key to incorporate this fundamental value throughout the production process, providing traceability through the supply chain, creating a tangible tool for brand expansion and designer awareness, sustainability and forging a responsible mindset for future collections.” excerpt from the general concept ‘The Circle Book 3 / Re-establish framework’.

Circularity is also the key concept of the official Kingpins creative workshop organized by Officina39, The Vintage Showroom and Tintes Egara, “Circular Vintage Shop”: a live dyeing performance to apply Recycrom™ in combination with waterless technologies Novapret Sand Dirty and Remover Ind/J-N on Italian brand OVS giveaway overstock garments.

Officina39 launches ZeroPP|ALL.IN: the definitive product to replace Potassium Permanganate

After being previewed at key industry events like Kingpins Amsterdam and Denim Première Vision Milan and following the success of several industrial-scale trials, Officina39 announces the official launch of ZeroPP|ALL.IN, a breakthrough process that allows for the complete replacement of Potassium Permanganate (PP) in denim finishing. The innovation lies in a significant simplification: the entire workflow can now be performed directly onto raw garments using just one product, making the system more accessible, efficient, and sustainable than ever before.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

Orthopac RVMC-20 plus: German Engineering for Smarter Weft Straightening

In times of rising cost pressure and growing quality demands, textile producers worldwide are searching for solutions that combine precision, efficiency, and sustainability. With its latest innovation, the Orthopac RVMC-20 plus, Mahlo once again demonstrates the strength of German engineering: improving proven technology to meet today’s challenges.

RUDOLF gets the exclusive global distribution rights for Sanitized® textile technologies

With effect from today, RUDOLF officially assumes exclusive global distribution rights for Sanitized® textile technologies from SANITIZED AG. This is the next milestone in the strategic collaboration announced in 2025, with the partnership between the two companies now fully implemented and expanded worldwide.

ICAC to support European Commission on pending PEF legislation

The International Cotton Advisory Committee (ICAC) is proud to announce that it has been included as a member of the European Commission’s Technical Advisory Board (TAB) on the Product Environmental Footprint methodology. The Commission developed the Product Environmental Footprint (PEF) to assess and communicate the life cycle environmental performance of products and organizations.