#Denim

2021-02-22

Tonello and RUDOLF HUB1922 join forces and unveil laser effects you’ve never seen before.

The need for originality, speed and flexibility calls for partners to work together so to accelerate real innovation. On Feb 23rd at 12:50 EST (18:50 CET), during Kingpins24 FLASH, the combination of two breakthrough technologies - THE Laser by TONELLO and Laser Smoother by RUDOLF HUB1922 - is going to propel the industry to a whole new dimension.

The collaboration between TONELLO and RUDOLF HUB1922 was born in a very natural way. Somehow it was inevitable given the path that both companies share and that is characterized by common vision, continuous rhythm of innovation and genuine respect for the environment. Those synergic and concerted efforts have resulted in a dream that is now being taken to market: a much simplified, flexible and efficient process - based on latest technological advancements and highly conscious chemistry - that is finally able to replace questionable practices such as potassium permanganate spray and where the only tradeoff ... is a better look.

Two are the key ingredients at the base of such an impressive leapfrog:

THE Laser, the absolute Laser

The range that is the new benchmark for the entire sector. New software and a totally reinvented process that return higher precision, speed, flexibility and repeatability. Four models for a specific crafting and avant-garde functions like 360° marking technology, BOP for automatic drawing positioning and the new software CREA make THE Laser suitable and unique for advanced applications.

Laser Smoother (RUCO-SPECIAL LSM)

All-in-one formulation - very easy to pre-apply to garments before laser burning - that translates into a very natural image that is similar to what is created by hand. RUCO SPECIAL LSM amplifies the laser action, completely removes the grey/brow patina produced by the burning of cotton and last but not least, creates a micro-unevenness that simulates manual scraping and celebrates the fabric construction.

The combination of THE Laser and RUCO-SPECIAL LSM (ideally applied through CORE system) is a process that nothing adds to the usual way of working. It is a radical paradigm shift that takes the product directly to a dimension of real, highly sustainable craftsmanship:

Remarkable enhancement of the fabric’s characteristics;

Overall effect much more natural and similar to manual scraping;

A better and more efficient way of working.

"Tonello and RUDOLF GROUP have definitely reinvented laser processing and firmly changed the rules of the game", a speaker comments.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

ISKO introduces a new chapter of denim innovation at Kingpins Amsterdam with FW 27/28

At Kingpins Amsterdam, ISKO presents its latest FW27/28 collection, a forward-looking exploration of denim that merges advanced color technologies, innovative fabric engineering, and contemporary finishing techniques. Designed to meet the evolving demands of the industry, the collection reflects ISKO’s commitment to pushing the boundaries of authenticity, performance, and responsible innovation, while also embracing a strong lifestyle perspective.

TENCEL™ Lyocell - HV100 achieves global denim availability in six months; Vol. 2 debuts at Kingpins Amsterdam

When TENCEL™ Lyocell - HV100 debuted at last year’s Kingpins Amsterdam in October, 17 mill partners across five countries presented fabrics featuring the new fiber. Just six months on, participation has more than doubled, evolving into a global network that spans nine countries and four continents, signaling both strong industry momentum and growing demand.

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Young talents honoured – 60 years Walter Reiners Foundation

At the Techtextil trade fair in Frankfurt at the end of April, Peter D. Dornier, chairman of the VDMA’s Walter Reiners Foundation, presented awards to five successful young engineers. Promotion and sustainability awards were presented in the categories of bachelor’s/project theses and diploma/master’s theses. Academic theses are eligible for the sustainability awards if, for example, they develop solutions for resource-efficient products and technologies.

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.