#Denim

2021-02-22

Tonello and RUDOLF HUB1922 join forces and unveil laser effects you’ve never seen before.

The need for originality, speed and flexibility calls for partners to work together so to accelerate real innovation. On Feb 23rd at 12:50 EST (18:50 CET), during Kingpins24 FLASH, the combination of two breakthrough technologies - THE Laser by TONELLO and Laser Smoother by RUDOLF HUB1922 - is going to propel the industry to a whole new dimension.

The collaboration between TONELLO and RUDOLF HUB1922 was born in a very natural way. Somehow it was inevitable given the path that both companies share and that is characterized by common vision, continuous rhythm of innovation and genuine respect for the environment. Those synergic and concerted efforts have resulted in a dream that is now being taken to market: a much simplified, flexible and efficient process - based on latest technological advancements and highly conscious chemistry - that is finally able to replace questionable practices such as potassium permanganate spray and where the only tradeoff ... is a better look.

Two are the key ingredients at the base of such an impressive leapfrog:

THE Laser, the absolute Laser

The range that is the new benchmark for the entire sector. New software and a totally reinvented process that return higher precision, speed, flexibility and repeatability. Four models for a specific crafting and avant-garde functions like 360° marking technology, BOP for automatic drawing positioning and the new software CREA make THE Laser suitable and unique for advanced applications.

Laser Smoother (RUCO-SPECIAL LSM)

All-in-one formulation - very easy to pre-apply to garments before laser burning - that translates into a very natural image that is similar to what is created by hand. RUCO SPECIAL LSM amplifies the laser action, completely removes the grey/brow patina produced by the burning of cotton and last but not least, creates a micro-unevenness that simulates manual scraping and celebrates the fabric construction.

The combination of THE Laser and RUCO-SPECIAL LSM (ideally applied through CORE system) is a process that nothing adds to the usual way of working. It is a radical paradigm shift that takes the product directly to a dimension of real, highly sustainable craftsmanship:

Remarkable enhancement of the fabric’s characteristics;

Overall effect much more natural and similar to manual scraping;

A better and more efficient way of working.

"Tonello and RUDOLF GROUP have definitely reinvented laser processing and firmly changed the rules of the game", a speaker comments.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

The Technology Hub for global denim trends: ITM 2026

The ITM 2026 International Textile Machinery Exhibition, to be held at the Tüyap Fair and Congress Center in Istanbul from June 9–13, 2026, brings together groundbreaking technologies in denim production. From smart production systems to eco-friendly raw materials, from digital washing solutions to laser effect technologies, innovations that will shape the future of denim will be showcased for the first time at ITM 2026.

ISKO’s SS27 collection and latest collaboration with Adriano Goldschmied land in Milan at Denim Première Vision

ISKO returns to Denim Première Vision to present a powerful showcase of next-generation denim innovation. At booth D17, visitors will discover a full spectrum of ISKO’s latest developments, including the brand-new SS27 collection, its advanced material collaborations with RE&UP, and the much-anticipated design project with Adriano Goldschmied: Moonskin Denim.

Officina39 brings “Shades of Sunset” to Kingpins Amsterdam

At the Winter edition of Kingpins Amsterdam (October 15–16, SugarFactory), Officina39 unveils Shades of Sunset, the new creative collection where color becomes a language for emotions. Inspired by the shifting hues of the sky at dusk, both on calm days and during dramatic storms, this interpretation of Spring–Summer 2027 embraces the imperfect beauty of nature and turns it into expressive, wearable storytelling. From serene and sun-washed gradients to intense contrasts and moody undertones, each piece reflects a unique “sunset state of mind.”

ROICA: Where distinction and intention shape the future of apparel industry at Milano Unica

At Milano Unica, held at Fiera Milano (Rho) in Milan from January 20–22, nine select European partners unveil collections shaped by ROICA™—the premium stretch fiber by Asahi Kasei. ROICA™ does not stand alone on the show floor, but its presence is quietly interlaced into each creation, chosen by those who seek distinction and depth in modern textiles. Through these dedicated collaborations, ROICA™ continues to sup-port the apparel industry with advanced stretch, comfort, and environmental care, offering something unique for brands who value true craftsmanship and thoughtful innovation.

How Texworld Apparel Sourcing Paris 2026 reflects shifts in global textile and apparel sourcing

From 2 to 4 February 2026, the 58th edition of the show will bring together more than 1,100 exhibitors from 33 countries at Paris–Le Bourget Exhibition Centre. As a true sourcing platform, the event stands out for its diversity, clear structure and operational efficiency, giving international buyers direct access to an offer tailored to their needs.