#Denim

2021-02-22

Tonello and RUDOLF HUB1922 join forces and unveil laser effects you’ve never seen before.

The need for originality, speed and flexibility calls for partners to work together so to accelerate real innovation. On Feb 23rd at 12:50 EST (18:50 CET), during Kingpins24 FLASH, the combination of two breakthrough technologies - THE Laser by TONELLO and Laser Smoother by RUDOLF HUB1922 - is going to propel the industry to a whole new dimension.

The collaboration between TONELLO and RUDOLF HUB1922 was born in a very natural way. Somehow it was inevitable given the path that both companies share and that is characterized by common vision, continuous rhythm of innovation and genuine respect for the environment. Those synergic and concerted efforts have resulted in a dream that is now being taken to market: a much simplified, flexible and efficient process - based on latest technological advancements and highly conscious chemistry - that is finally able to replace questionable practices such as potassium permanganate spray and where the only tradeoff ... is a better look.

Two are the key ingredients at the base of such an impressive leapfrog:

THE Laser, the absolute Laser

The range that is the new benchmark for the entire sector. New software and a totally reinvented process that return higher precision, speed, flexibility and repeatability. Four models for a specific crafting and avant-garde functions like 360° marking technology, BOP for automatic drawing positioning and the new software CREA make THE Laser suitable and unique for advanced applications.

Laser Smoother (RUCO-SPECIAL LSM)

All-in-one formulation - very easy to pre-apply to garments before laser burning - that translates into a very natural image that is similar to what is created by hand. RUCO SPECIAL LSM amplifies the laser action, completely removes the grey/brow patina produced by the burning of cotton and last but not least, creates a micro-unevenness that simulates manual scraping and celebrates the fabric construction.

The combination of THE Laser and RUCO-SPECIAL LSM (ideally applied through CORE system) is a process that nothing adds to the usual way of working. It is a radical paradigm shift that takes the product directly to a dimension of real, highly sustainable craftsmanship:

Remarkable enhancement of the fabric’s characteristics;

Overall effect much more natural and similar to manual scraping;

A better and more efficient way of working.

"Tonello and RUDOLF GROUP have definitely reinvented laser processing and firmly changed the rules of the game", a speaker comments.

Jeanologia launches Billy

The new AI extracts precise laser designs from a garment image in minutes, transforming how vintage denim is recreated for production. If Jeanologia’s laser changed the way jeans were made at the end of the last century, its AI now takes the next step: moving from reproducing wear to designing it. / archive photo © 2026 Jeanologia

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

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EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

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DuPont introduces Tyvek® APX™ 400 protective coverall, setting a new benchmark for extreme breathability

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