#Denim

2021-02-22

Tonello and RUDOLF HUB1922 join forces and unveil laser effects you’ve never seen before.

The need for originality, speed and flexibility calls for partners to work together so to accelerate real innovation. On Feb 23rd at 12:50 EST (18:50 CET), during Kingpins24 FLASH, the combination of two breakthrough technologies - THE Laser by TONELLO and Laser Smoother by RUDOLF HUB1922 - is going to propel the industry to a whole new dimension.

The collaboration between TONELLO and RUDOLF HUB1922 was born in a very natural way. Somehow it was inevitable given the path that both companies share and that is characterized by common vision, continuous rhythm of innovation and genuine respect for the environment. Those synergic and concerted efforts have resulted in a dream that is now being taken to market: a much simplified, flexible and efficient process - based on latest technological advancements and highly conscious chemistry - that is finally able to replace questionable practices such as potassium permanganate spray and where the only tradeoff ... is a better look.

Two are the key ingredients at the base of such an impressive leapfrog:

THE Laser, the absolute Laser

The range that is the new benchmark for the entire sector. New software and a totally reinvented process that return higher precision, speed, flexibility and repeatability. Four models for a specific crafting and avant-garde functions like 360° marking technology, BOP for automatic drawing positioning and the new software CREA make THE Laser suitable and unique for advanced applications.

Laser Smoother (RUCO-SPECIAL LSM)

All-in-one formulation - very easy to pre-apply to garments before laser burning - that translates into a very natural image that is similar to what is created by hand. RUCO SPECIAL LSM amplifies the laser action, completely removes the grey/brow patina produced by the burning of cotton and last but not least, creates a micro-unevenness that simulates manual scraping and celebrates the fabric construction.

The combination of THE Laser and RUCO-SPECIAL LSM (ideally applied through CORE system) is a process that nothing adds to the usual way of working. It is a radical paradigm shift that takes the product directly to a dimension of real, highly sustainable craftsmanship:

Remarkable enhancement of the fabric’s characteristics;

Overall effect much more natural and similar to manual scraping;

A better and more efficient way of working.

"Tonello and RUDOLF GROUP have definitely reinvented laser processing and firmly changed the rules of the game", a speaker comments.

Blue Jeans Go Green celebrates 20 years of denim recycling with more than six million items collected

Cotton Incorporated is celebrating the 20th anniversary of its Blue Jeans Go Green™ denim recycling program. Since its launch in 2006, the initiative has collected more than six million denim items, diverted over 3,000 tons of textile waste from landfills and enabled the production of more than 12 million square feet of denim-based insulation. What began as a college campus collection drive has developed into a nationwide recycling initiative involving consumers, retailers, schools and community organisations across the United States.

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.

Brückner showcases sustainable technologies for the future of textile finishing at ITMA ASIA 2026

With rising energy costs, increasing environmental requirements, and growing competitive pressure, textile manufacturers worldwide are facing the challenge of making their production processes both more sustainable and more cost-effective. As one of the world's leading specialists in textile finishing machinery, Brückner will present innovative solutions and advanced production technologies at ITMA ASIA 2026 in Shanghai. These technologies can play a key role in significantly reducing both energy consumption and emissions.