#Yarn & Fiber

2022-07-28

TENCEL™ LUXE on track to achieve strong growth in 2022 as eco-couture movement booms

TENCEL™ LUXE, the unique brand of lyocell filament yarn under Lenzing’s textile specialty brand, achieved a 2021 sales growth of 5 times the volume in 2020 and is on track to increase its existing production capacity by 25% in 2022 to cater to growing demand. As premium brands are increasingly introducing eco-friendly collections, it presents an area of opportunity for TENCEL™ LUXE to expand its footprint.

The luxury sector, which is currently undergoing a sustainability evolution, is also poised to achieve a sustained growth of 6 to 8% annually[1]. Companies, especially those in the luxury and high-end fashion industry, are sourcing green solutions to reshape their value chains – and selecting TENCEL™ LUXE as a highly versatile new generation solution.

Market growth in the sustainable luxury segment largely driven by Gen Z and millennials

Greater business opportunity for TENCEL™ LUXE as premium fashion brands extend use of eco-friendly materials

Upcoming collaborations with valued brand partners to boost sales growth further in 2022

“We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation who are greatly concerned with the future of our planet,” said Vineet Singhal, Vice President Global Business Unit Noble Fibers at Lenzing AG. “As a result of this rising consumer demand, the TENCEL™ LUXE brand is looking to expand its footprint even further in haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate, and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.”

Through material and technological innovations, along with co-branding partnerships, TENCEL™ LUXE is able to bring the high-end fashion market a sustainably produced and biodegradable alternative that follows the cycle “From Nature to Skin to Nature”.

Diversifying growth with multi-dimensional partnerships

TENCEL™ LUXE targets all corners of the luxury and premium market to facilitate co-branding opportunities, bringing TENCEL™ Lyocell filament yarn to public figures and runways. It has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada at London Fashion Week and eco-couture house PEET DULLAERT, which recently celebrated its 10th anniversary during Paris Couture Week.

Vineet Singhal, Vice President of Global Business Unit of Noble Fibers © 2022 Lenzing

In the pipeline for this year, TENCEL™ LUXE will continue its collaborations with Dutch cult design duo Viktor & Rolf, who are using exclusive TENCEL™ LUXE fabric developments for their haute couture and bridal collections, conscious luxury brand Bav Tailor, and Vogue UK’s “One to Watch” Anciela, whilst expanding its partnership portfolio through collaborations with brands including Deepika Govind, Taneira and Safaa.

TENCEL™ LUXE will also be showcased in exciting new collaborations with Patrick Mcdowell at London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.

“TENCEL™ LUXE symbolizes our mission to embed sustainability in the premium and luxury sector through our pursuit of exceptional quality and deep respect for nature,” added Vineet. “We are thrilled that more designers and brands are recognizing the versatility of TENCEL™ LUXE as a blending partner of various noble fibers and incorporating it in their collections globally, especially as we expand our scope to cover activewear and premium wear.”

https://www.positiveluxury.com/content/uploads/2022/01/PL_PredictionsReport2022_embargo13Jan.pdf

Lenzing confirmed as global leader in Canopy sustainability ranking

Lenzing AG has once again taken first place in this year's Hot Button Report published by the Canadian non-profit organization Canopy. With 34.5 out of 40 points and no known risk of sourcing from ancient and endangered forests, Lenzing remains one of the most sustainable companies in regenerated cellulose fiber production – setting a benchmark for responsible business practices in the textile and nonwovens industries.

Lenzing AG refines strategy and strengthens competitiveness for a challenging environment

Lenzing AG, a leading provider of regenerated cellulosic fibers, refined its strategy to strengthen its global positioning and competitiveness. With this step, the company responds to the ongoing challenges in the global textile and nonwovens markets as well as geopolitical changes. Cornerstones of the refined strategy include focusing on high-performance fibers, enhancing operational efficiency and asset footprint optimization, which should further unlock the company’s full value creation potential.

Lenzing AG accelerates energy transition with expanded renewable energy portfolio

The Lenzing Group, a leading provider of regenerated cellulose fibers for the textile and nonwoven industries, is setting another milestone in the energy transition by expanding its photovoltaic capacities at its Lenzing site. Together with VERBUND, a new PV plant with a capacity of 1.3 megawatts peak (MWp) has been commissioned, increasing the total capacity of the PV plant park to 8.3 MWp. Lenzing is thereby investing in a stable and diversified energy supply and is also making an active contribution to the energy transition.

Better, faster, bio-based: Functional new Plastic alternatives

How can new bio-based and biohybrid materials with improved features be developed faster? Six Fraunhofer institutes are jointly exploring this question in the SUBI²MA flagship project, using an innovative bio-based polyamide developed by Fraunhofer researchers as a model. Its specific properties make it a promising alternative to fossil-based plastics.

T-CAN – Revolutionizing can transport

In virtually all spinning mills, transporting sliver cans is still done manually. Rising labor costs, lack of operators and increasing quality requirements make this a growing challenge. With T-CAN, Trützschler introduces a practical solution: a fully automated can transport system that will be presented live at ITMA ASIA 2025 in Singapore.

Francois Guetat joins Suominen as COO

Francois Guetat brings over two decades of global experience in operations, supply chain, and manufacturing excellence. Most recently, he served as SVP of Integrated Supply Chain at Kalmar, where he led business across sourcing, manufacturing, logistics and strategy. His leadership has been shaped by 22 years at Volvo, where he held key roles in Sweden, USA, and Poland.

DuPont™ Nomex® plant in Asturias receives ISCC PLUS certification

DuPont announced today that its Nomex® production facility in Tamón, Asturias, has received International Sustainability and Carbon Certification (ISCC PLUS) certification. This achievement underscores DuPont's commitment to advancing its sustainability goals and building capabilities to provide reliable Nomex® solutions from sustainable raw materials worldwide.

From concept to stage: Submit presentations for the Techtextil Forum and Texprocess Forum 2026 now

Anyone who wants to contribute to shaping the future of the textile industry can submit a presentation for the Techtextil and Texprocess Forum by 15 December 2025. Both stages represent innovation and practical solutions and promote exchange between research and industry. An international Programme Committee selects the contributions and curates a programme on key future topics in the textile sector. From 21 to 24 April 2026, the two leading trade fairs will once again be the centre of global business dialogue in Frankfurt.