#Yarn & Fiber

2022-07-28

TENCEL™ LUXE on track to achieve strong growth in 2022 as eco-couture movement booms

TENCEL™ LUXE, the unique brand of lyocell filament yarn under Lenzing’s textile specialty brand, achieved a 2021 sales growth of 5 times the volume in 2020 and is on track to increase its existing production capacity by 25% in 2022 to cater to growing demand. As premium brands are increasingly introducing eco-friendly collections, it presents an area of opportunity for TENCEL™ LUXE to expand its footprint.

The luxury sector, which is currently undergoing a sustainability evolution, is also poised to achieve a sustained growth of 6 to 8% annually[1]. Companies, especially those in the luxury and high-end fashion industry, are sourcing green solutions to reshape their value chains – and selecting TENCEL™ LUXE as a highly versatile new generation solution.

Market growth in the sustainable luxury segment largely driven by Gen Z and millennials

Greater business opportunity for TENCEL™ LUXE as premium fashion brands extend use of eco-friendly materials

Upcoming collaborations with valued brand partners to boost sales growth further in 2022

“We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation who are greatly concerned with the future of our planet,” said Vineet Singhal, Vice President Global Business Unit Noble Fibers at Lenzing AG. “As a result of this rising consumer demand, the TENCEL™ LUXE brand is looking to expand its footprint even further in haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate, and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.”

Through material and technological innovations, along with co-branding partnerships, TENCEL™ LUXE is able to bring the high-end fashion market a sustainably produced and biodegradable alternative that follows the cycle “From Nature to Skin to Nature”.

Diversifying growth with multi-dimensional partnerships

TENCEL™ LUXE targets all corners of the luxury and premium market to facilitate co-branding opportunities, bringing TENCEL™ Lyocell filament yarn to public figures and runways. It has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada at London Fashion Week and eco-couture house PEET DULLAERT, which recently celebrated its 10th anniversary during Paris Couture Week.

Vineet Singhal, Vice President of Global Business Unit of Noble Fibers © 2022 Lenzing

In the pipeline for this year, TENCEL™ LUXE will continue its collaborations with Dutch cult design duo Viktor & Rolf, who are using exclusive TENCEL™ LUXE fabric developments for their haute couture and bridal collections, conscious luxury brand Bav Tailor, and Vogue UK’s “One to Watch” Anciela, whilst expanding its partnership portfolio through collaborations with brands including Deepika Govind, Taneira and Safaa.

TENCEL™ LUXE will also be showcased in exciting new collaborations with Patrick Mcdowell at London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.

“TENCEL™ LUXE symbolizes our mission to embed sustainability in the premium and luxury sector through our pursuit of exceptional quality and deep respect for nature,” added Vineet. “We are thrilled that more designers and brands are recognizing the versatility of TENCEL™ LUXE as a blending partner of various noble fibers and incorporating it in their collections globally, especially as we expand our scope to cover activewear and premium wear.”

https://www.positiveluxury.com/content/uploads/2022/01/PL_PredictionsReport2022_embargo13Jan.pdf

Lenzing improves profitability as strategic transformation gains momentum

The Lenzing Group reported improved operating profitability in the first nine months of 2026 despite declining revenue and a challenging market environment. Revenue decreased by 2.3 percent to EUR 1.93 billion, while adjusted EBITDA remained stable at EUR 353 million. The adjusted EBITDA margin increased from 17.9 percent to 18.3 percent, reflecting progress in the company's strategic transformation under its “Grow Nonwovens. Reset Textiles.” strategy.

Lenzing and Kaihara to debut REMOD denim collection at Kingpins Amsterdam

The Lenzing Group, a global producer of wood-based fibers for the textile and nonwovens industries, has partnered with Japanese denim manufacturer Kaihara Corporation to launch the “REMOD Collection”. The collection combines three of Lenzing's fiber offerings for denim applications: TENCEL™ Lyocell Standard, TENCEL™ Lyocell – HV100 and TENCEL™ Lyocell dtex 2.2.

Lenzing reports improved half-year results and advances strategic transformation

Despite a persistently challenging market environment in the first half of 2026, characterized by volatile energy and raw material prices, subdued global consumer demand and intensified competition from Asia, the Lenzing Group significantly improved its financial performance. Net result after tax more than doubled to EUR 35.6 million, compared with EUR 15.2 million in the first half of 2025. Free cash flow increased to EUR 45.8 million, while EBITDA amounted to EUR 239.2 million. Revenue totaled EUR 1.27 billion, compared with EUR 1.34 billion in the previous year.

Kraig Biocraft Laboratories launches performance yarn development program based on spider silk

Kraig Biocraft Laboratories has launched a development program for high-performance yarns based on its recombinant spider silk technology. The initiative follows the company's first commercial shipment of a custom spider silk yarn to a performance apparel customer and includes the delivery of spider silk samples to a textile technology company with experience in aerospace-related material development.

Circ and Huafon partner to scale textile-to-textile recycling in China

Circ® and Huafon, a leading spandex producer in China, are partnering to build and scale a new multi-phase textile-to-textile recycling site in China, expanding Circ's global pathway to industrial scale. The project will be located within Huafon's industrial footprint and will use Circ's technology to process polycotton textile waste and recycle both inputs, recovering recycled PTA, recycled MEG and recycled cellulosic pulp for use in new textiles. The site will be developed in phases, with Phase 1 designed for approximately 200 metric tons of textile waste per day and additional capacity planned.

Circulose resumes recycling of discarded cotton textiles and appoints interim CEO

Circulose today announced its restart of commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility. Its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.

Itema brings textile versatility to ITMA ASIA + CITME 2026

Itema announces its participation in ITMA ASIA + CITME 2026, taking place November 20–24 at the National Exhibition and Convention Center in Shanghai. In Hall 3 – Stand D06, the company will showcase two Galileo-RX rapier weaving machines weaving heavy denim and conveyor belt fabrics, demonstrating its ability to address different textile requirements with application-specific configurations. Five additional Itema machines at partner booths will extend the exhibition lineup to upper shoe fabric, label, Jacquard leno fabrics, and shirting, offering visitors a broader view of Itema rapier and air-jet weaving technologies.

Brückner showcases sustainable technologies for the future of textile finishing at ITMA ASIA 2026

With rising energy costs, increasing environmental requirements, and growing competitive pressure, textile manufacturers worldwide are facing the challenge of making their production processes both more sustainable and more cost-effective. As one of the world's leading specialists in textile finishing machinery, Brückner will present innovative solutions and advanced production technologies at ITMA ASIA 2026 in Shanghai. These technologies can play a key role in significantly reducing both energy consumption and emissions.