[pageLogInLogOut]

#Textiles & Apparel / Garment

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are uniting their Innovation, Design and Product teams in a single, athlete-focused creation engine designed to accelerate innovation and drive growth as part of the new NIKE, Inc. Sport Offense © 2025 Nike
Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.


At the same time, Nike unveiled four new innovation platforms that demonstrate its long-standing commitment to solving challenges for both elite and everyday athletes:

Aero-FIT – A new cooling technology that channels more than double the airflow of previous Nike apparel, supporting peak performance in extreme conditions.

Nike Mind – A neuroscience-based footwear platform over a decade in development, launching with the Mind 001 mule and Mind 002 sneaker, designed to help athletes focus before and after competition.

Project Amplify – The world’s first powered footwear system for running and walking, helping athletes go faster and farther with less effort.

Therma-FIT Air Milano – A performance outerwear platform using Nike Air technology to regulate temperature without changing layers, offering warmth levels from hoodie to mid-weight puffer.

According to Phil McCartney, Chief Innovation, Design and Product Officer at NIKE, Inc., the unified structure is rooted in Nike’s founding spirit and inspired by the challenge from Kobe Bryant to “create epic s--- and make athletes better.”

“Everything begins and ends with the athlete’s voice — their goals, their struggles, their drive,” McCartney said. “By uniting our creation organization across Nike, Jordan and Converse, we’re accelerating progress and leveraging our collective strengths to deliver products that make athletes better. It’s a new day in Innovation, Design and Product at Nike.”

The company emphasizes that its innovation culture is powered by nearly 1,000 designers and experts working across facilities such as the Serena Williams Building on the Philip H. Knight Campus, the LeBron James Innovation Center (home of the Nike Sport Research Lab), and the Bowerman Footwear Lab, supported by leading global manufacturing partners.

“We are a team of dreamers, designers and creators with a responsibility to make athlete dreams real,” McCartney added. “We start with the athlete, stay grounded in sport, and push what’s possible in innovation, design and product.”

Nike’s mission remains unchanged: to bring inspiration and innovation to every athlete in the world — and, as the company reminds, if you have a body, you are an athlete.



More News from Nike

#Retail & Brands

Nike and NFL launch Rivalries program with new uniforms and fan gear inspired by communities

Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before. The program will elevate NFL rivalry games over the next four seasons with specially designed Nike uniforms and fan gear. Rivalries will drive fan engagement by celebrating storied traditions and uniting communities with unique and elevated product designs.

#Retail & Brands

NIKE reports fiscal 2024 first quarter results

“Q1 offered proof of what NIKE can deliver when we connect great innovation, great storytelling and great marketplace experiences to consumers,” said John Donahoe, President & CEO, NIKE, Inc. “Moving forward, we are laser-focused on scaling these successes with greater consistency and speed as we continue to integrate and streamline our business. This is how we’ll extend our leadership position and drive growth over the long-term.”**

#Retail & Brands

Propulsion and protection: Nike unveils the LeBron XXI

The LeBron XXI is built for basketball’s next generation. LeBron didn’t need to look very far to find his muse for the shoe: his 8-year-old daughter, Zhuri. Inspired by the notion of protection for the modern player, the shoe’s upper is inspired by an oyster shell, protecting the pearl inside.

#Recycling / Circular Economy

Nike debuts the ISPA Link Axis, an exploration into circular design

Make the bold bolder. That’s the vibe of the new Nike ISPA Link Axis, Nike’s first exploration into creating a fully circular shoe, furthering its culture of innovation.

More News on Textiles & Apparel / Garment

#Textiles & Apparel / Garment

ISPO 2025: Dynamism, innovation, and strong impulses through close industry dialogue

Sports are becoming increasingly diverse and blending with many new areas. As a result, the sports industry is growing larger, customer demand is changing, and its fields of application are becoming more varied. New technologies, data-driven business models, sustainability, and international networking are shaping the market. In this dynamic environment, ISPO exhibitors demonstrate how change can be actively shaped.

#Nonwoven machines

ANDRITZ collaborates with Tandem Repeat on solutions to produce novel sustainable fiber

International technology group ANDRITZ has entered into a collaboration with Tandem Repeat Technologies, a pioneering biotechnology company, to bring to the market industrial-scale solutions for producing ProcellTM, a new sustainable fiber for textiles and nonwovens.

#Textiles & Apparel / Garment

A+A 2025: innovations and know-how for tomorrow’s world of work

A+A 2025 has kicked off and is making Düsseldorf the centre of the international OSH world once again. Under the guiding theme “People matter” the world-leading trade fair for safety, security and health at work brings together over 2,340 exhibitors from 70 countries on 88,500 sqm net exhibition space in 13 exhibition halls making it the meeting point for the international expert community for the future of work again.

#Textiles & Apparel / Garment

MUNICH FABRIC START: Strategic repositioning of the show’s summer term to late July 2026

MUNICH FABRIC START Exhibitions GmbH is reacting to the development of fashion cycles and is repositioning its summer trade show six weeks earlier starting in 2026. With the new scheduling, MUNICH FABRIC START confirms its role as the clear start of the season and creates two optimally coordinated presentation platforms per season.

Latest News

#Weaving

Getzner Textil steams ahead with energy savings

Getzner Textil AG is always open to new ideas and committed to investment in innovative technological solutions. This has proven a highly successful approach for more than two hundred years now: founded in 1818 as a family business in Bludenz in the heart of Europe, the company is now one of the world’s leading manufacturers of fabrics for African fashion, shirts and blouses, corporate fashion, and technical textiles, with 1,550 employees, 710 weaving machines, seven locations, and an output of 73 million running meters per year.

#Embroidery

Delicate by Day, Glowing by Night

Light and color—no other thread combines these two properties as fascinatingly as GUNOLD's GLOWY specialty thread. During the day, it appears in powdery, soft pastel shades, and at night it transforms into a contrasting bright green. Embroidery and decorative seams change their appearance as if by magic as soon as darkness falls.

#New Materials

From premiums to parity: How Fashion for Good is rewriting the economics of new materials

Fashion for Good launches Price Parity Toolkit: developed with support from Laudes Foundation, Canopy and Finance Earth, the framework introduces an innovative financing approach (premium decoupling) to remove price premiums from the supply chain and unlock faster adoption of lower-impact materials across the industry.

#Recycled_Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

TOP