[pageLogInLogOut]

#Retail & Brands

Nike and NFL launch Rivalries program with new uniforms and fan gear inspired by communities

Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before. The program will elevate NFL rivalry games over the next four seasons with specially designed Nike uniforms and fan gear. Rivalries will drive fan engagement by celebrating storied traditions and uniting communities with unique and elevated product designs.


“The NFL is home to some of the biggest football rivalries, and today marks a historical moment for the NFL as we share Rivalries with the world,” says Renie Anderson, Chief Revenue Officer, NFL. “Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us.”

The first wave of participating teams hail from the AFC East (Buffalo Bills, Miami Dolphins, New England Patriots and New York Jets) and NFC West (Arizona Cardinals, Los Angeles Rams, San Francisco 49ers and Seattle Seahawks).

Each participating team will wear a unique Rivalries uniform rooted extensively in local community insights during a single home game against a division rival. Following their reveal, these Rivalries uniforms will be included in their team’s uniform lineup for three years after introduction, in addition to existing alternate uniforms. Teams from the AFC South and NFC North will debut their Rivalries uniforms in 2026, followed by NFC East and AFC West teams in 2027, and teams from the AFC North and NFC South in 2028.

This year’s Rivalries uniforms will be revealed prior to the first rivalry game. Designated AFC East and NFC West Rivalries games will be announced at a later date following the 2025 NFL schedule release. Fans will be able to show their support by purchasing new jerseys; sideline apparel; and fan gear, including T-shirts, hoodies, jackets and headwear.

Nothing brings football communities together like a good rivalry. They make athletes better, teams stronger and cities more united. Rivalries jerseys and apparel will be available ahead of the first rivalry game at nike.com, NFLshop.com, fanatics.com, individual team stores and other retailers. Rivalries jerseys and apparel will also be available across Canada, Mexico, Europe and Australia NFL Shop sites and select international retailers.



More News from Nike

More News on Retail & Brands

#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

#Sustainability

H&M Foundation funds pioneering initiative to build the factories of the future

The H&M Foundation is committing SEK 53 million (approx. EUR 5 million) towards Future Forward Factories, a five-year initiative led by Fashion for Good, to address fashion’s most polluting stage: tier 2 textile processing.

#Natural Fibers

Better Cotton Initiative marks World Cotton Day with launch of innovative product label

The Better Cotton Initiative (BCI) has launched an innovative product label for the fashion and textile sectors which allows retailer and brand members to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.

Latest News

#Techtextil 2026

DIENES at Techtextil 2026: Flexible pilot lines for bio-based fiber development

The growing relevance of bio-based materials in technical textiles is accompanied by increasing demands for reproducibility, high-quality data, and scalable process routes. Especially when working with cellulose and its derivatives, chitosan, lignin-based approaches, or bio-based PAN as a carbon-fiber precursor, R&D teams face variable feedstock quality, tighter process windows, and the need for reliable comparability across trials. This calls for flexible, data-driven experimental setups that can be reconfigured efficiently when recipes, solvents, and raw-material batches change.

#Texprocess 2026

Gunold showcases embroidery product range and services at Texprocess

At Texprocess 2026, GUNOLD will present numerous hands-on examples related to embroidery in Hall 8, Booth E20. The focus is on creative embroidery designs as well as the extensive product range of threads, nonwovens, and accessories for embroidery and embellishment. “Trade visitors can once again look forward to many new and creative embroidery designs. Of course, we will also showcase the matching products required to bring these ideas to life,” announces Marketing Manager Stephan Gunold.

#Nonwovens

EDANA and more than 70 industry organisations call for consistent exemptions in EU packaging regulation

EDANA, together with more than 70 industry associations and organisations, has issued a joint statement commenting on the European Commission’s Delegated Act under Article 29 of the Packaging and Packaging Waste Regulation (PPWR).

#Raw Materials

A Powerful Opening: Global thought leaders launch the International Cotton Conference Bremen

The International Cotton Conference Bremen will open on 25 March 2026 in the Parliament building of the Free Hanseatic City of Bremen with a keynote session of exceptional calibre. Distinguished international experts will set the stage for the conference by offering incisive perspectives on the most pressing challenges and the defining trends shaping the future of the global cotton trade. Their insights will span a broad spectrum — from geopolitically driven disruptions affecting global supply chains to the opportunities emerging from innovation-led agriculture capable of supporting a growing world population. Together, these opening keynotes will frame the dialogue of the conference, highlighting both the complexity of today’s market environment and the pathways toward a resilient and forward-looking cotton sector.

TOP