The forms of language change, adapting to the audience and its cultural references, but the polysemantic and polyvalent capacities of the Oerlikon Luxury zipper and button brand remain unchanged.

The result leaves open a question worthy of in-depth philosophical and sociological research: if both moods can express luxury, what defines luxury? Oerlikon Riri provides an answer that satisfies even the most discerning audience, and stainless steel shines inside it, combined with the use of Physical Vapour Deposition (PVD).

ENDURING LUXURY - The reassuring certitude of beauty.

Enduring Luxury embodies fashion resilience, represented by the trust that high-end brand consumers place in timeless products that reflect the brand's heritage. These pieces are iconic and immediately recognizable through their straightforward and clean design. The color palette is naturally subdued, featuring polished precious metals and minimalist refined shapes. Zippers in this mood include Metal and Simmetrica chains, available in mirror-polished stainless steel. The cold rigidity of metal is softened by polyester, jacquard and raw hemp tapes. The pullers, some of them produced in collaboration with the companies of Oerlikon Fineparts (Amom, CMH, and DMC), feature animal motifs like cobra shapes, and so do the buttons, paying homage to the Cobrax brand's heritage. Buttons in this mood also showcase gold finishes and diamond-cut surfaces, as well as Fineparts collaborations, wooden inserts and PVD finishes on the button heads and on the pullers.

POP LUXURY - The modern language of elegance.

Pop Luxury addresses the multigenerational complexity that luxury brands face today, aiming to meet the diverse needs of consumers. Generation Z, consciously or not, contributes to sustaining the hype around youthful luxury. Brands must continuously reinvent themselves to capture the tastes of this much-discussed generation without overly emphasizing social concepts. This mood is expressed through products of equal value to the timeless ones but with bright forms and colors, enhanced by enamels devoid of exuberance and provocation. So, there is room for Nylon and aluminium zippers, but also totally in polyamide like the mono-material Decor. Metal and steel are also present here and on buttons, accentuating the modern elegance of this collection. On tapes and buttons space is given to checkered decorations and geometric motifs. The most important innovations in both moods are the introduction of the symmetrical teeth on the stainless steel zippers, representative of the Group’s gradual transition to steel which provides greater longevity and oxidative resistance, and the L3 button, a larger version of the iconic L1, which stands out for its high resistance to lateral traction.