Textiles & Apparel / Garment

2024-07-04

A successful opener for the Autumn.Winter 25/26 season

VIEW Premium Selection has achieved an extraordinarily successful season opener. On June 26 and 27, some 260 international suppliers showcased their latest trends and material innovations for the Autumn.Winter 25/26 season across the FABRICS, ADDITIONALS, DENIM, and SPORTSWEAR segments in Munich. The great visitor attendance exceeded the organizers' expectations, underscoring the event's importance. This year's exclusive preview concept by MUNICH FABRIC START was held at the b-tween, the former Kaufhof department store at Karlsplatz Stachus, right in the heart of Munich.

High visitor numbers, a great atmosphere, and happy exhibitors marked one of the most successful VIEW Premium Selections. On two productive days, the focus was on discovering new trends, materials, as well as technological and sustainable innovations. The exclusive preview event by MUNICH FABRIC START Exhibitions GmbH brought together around 260 carefully selected exhibitors and collections, offering a promising first glimpse into the Autumn.Winter 25/26 season. Attendees explored new developments in four key areas: FABRICS with material trends, ADDITIONALS with highlights from the accessories segment, as well as DENIM and SPORTSWEAR.

The relocation to the interim venue at b-tween, necessitated by a scheduling conflict with the UEFA European Football Championship, proved to be a fortunate move. The temporary pop-up tradeshow setting in downtown Munich provided an optimal space for exchange and creativity. The former department store at Karlsplatz Stachus combines fashion, art, and culture in one location and is conveniently situated near numerous hotels, restaurants, and parking facilities. In this inspiring and accessible environment, lively conversations, effective orders, and exciting ideas found a wonderful interim space.

“VIEW has delivered a promising and hopeful insight: all exhibitors and visitors sensed a rejuvenated spirit in the industry and mutually confirmed this perception. The atmosphere was distinctly marked by cautiously positive perspectives and numerous valuable discussions. VIEW has thus demonstrated the significance of this early event as a first industry meeting and a barometer in combination with MUNICH FABRIC START in early September", said Sebastian Klinder, Managing Director MUNICH FABRIC START

Frank Junker, Creative Director & Partner MUNICH FABRIC START, commented: “It was great. Everything went well. And I’d just like to leave it at that. It was a tremendous effort and challenge for our entire team to pull off a seamless event with our high-quality standards in an unfamiliar location not designed for exhibitions. I am all the more delighted to receive feedback from all sides that these were two successful, effective, and efficient VIEW days.”

Numerous internationally relevant manufacturers such as Achille Pinto, Balli Rafanelli, Barth & Könenkamp Seiden, Davaris Textiles, Dutel Creation, Eton Textile, Fitecom, Lisa, Malhia Kent, Mario Bellucci, Nova Fides, Texapel, and We Nordic Label Studios showcased their innovations at VIEW. Visitors included representatives from renowned companies like Adidas, Aigner, Alberto, Baldessarini, Betty Barclay, Bogner, Brax, Bugatti, Cambio, Comma, Drykorn, Engelhorn, Hannes Roether, Hanro, Herrlicher, HSE, Hugo Boss, Iris von Arnim, Joop!, Lagerfeld, Leineweber, MAC, Marc Cain, Marc O’Polo, More & More, OUI, Riani, Schumacher, SET, s.Oliver, Sportalm or Strellson, among others. VIEW also offered initial insights and forecasts into the trend themes of MUNICH FABRIC START:

Tough Textures combine durability and aesthetics, with robust, structured materials adding character while ensuring comfort and functionality. Rediscovered Patterns offer a nostalgic yet modern twist on classic designs from past decades, reimagined with contemporary elements. Slick Decadence features glossy surfaces, luxurious materials, and modern minimalist influences, merging elegance and opulence. Surreal Surfaces focus on innovative and extraordinary structures that are visually appealing and tactically interesting.

Hugging Volume is characterized by voluminous silhouettes and soft, flowing materials, creating an enveloping effect. Luxury Blend emphasizes comfort and sophistication with refined materials and luxurious textures. Romantic Rebellion combines delicate, romantic elements with a rebellious touch, where floral patterns meet edgy cuts and dark tones. Compact Protection offers functional designs focused on protection and comfort, balancing practicality with style. New School Classics modernize traditional classics with contemporary details, vibrant colors, and unique elements. Opulent Luxury represents extravagant luxury and opulent materials, with designs rich in detail exuding high-end glamour.

In just ten weeks, the next major industry gathering will take place in Munich. From September 3-4, 2024, MUNICH FABRIC START and THE SOURCE will open their doors at the MOC, alongside BLUEZONE and KEYHOUSE on the adjacent Zenith site. Exhibitors from around the world will present approximately 1,100 collections over an area of about 42,500 square meters, divided into eight sections, for the fashion and apparel industry. Designers and manufacturers will come together in impressive trend forums and sample areas to be inspired by the latest innovations and color and material trends. The Denim Trade Show BLUEZONE, focusing on denim, street, and sportswear, will feature around 100 collections in the industrial chic setting of the Zenith hall. The event will also offer a carefully curated lecture program and diverse networking opportunities.

“It’s been a long time since I enjoyed being at a trade show that much. The combination of an improvised secondary use and the charmingly worn-down location creates such a creative spirit that I feel truly energized. I had great conversations and new contacts over both days and exchanged ideas with many people who never take the time for deep dialogue at other events. This is what makes a trade show fun!“, said Karin Schmitz from Peclers Paris. Michael Feller from Agentur Michael Feller said: "Although they were initially unsure whether to come, everyone showed up. The biggest trend in menswear is moving towards technical performance. Whether it’s polyamide jersey for jackets or tech chinos, the signs point to innovative knit qualities. Additionally, rip stops and refined cotton remain major topics.”



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