These progress updates come from the global Committee to Accelerate Inclusion & Equality, formed to increase the representation, retention and advancement of diverse talent globally and develop specific targets to hold adidas accountable to these goals.

CREATING AN INCLUSIVE CULTURE 

adidas is working with urgency to move its culture forward for present and future generations, ensuring equity, inclusion and opportunity for all employees.

• Launched the global Creating a Culture of Inclusion training, in which employees explore critical topics including diversity dimensions, unconscious biases, privilege and microaggressions. All teams were then required to demonstrate their personal commitment by agreeing and managing 5 commitments on how to create a more inclusive workplace. As of Feb. 8, globally all senior leaders and nearly all adidas employees have completed the program, committing approximately 25 hours each over the last 4 months.

• Strengthened and reinforced the global Anti-Discrimination and Anti-Harassment Policy. A team of employees also collaborated with a third-party consultant to create the new Corrective Action Matrix. This provides clear guidance on how the company will respond to harassment, discrimination, disrespectful conduct and retaliation.

• Conducted a series of listening sessions that included more than 700 employees led by nearly 40 leaders from the Committee to Accelerate Inclusion & Equality, Executive Board and Senior Leadership Team.

• Signed The Juneteenth Pledge, led by adidas partner Pharrell Williams, which means June 19, Juneteenth, will be a paid holiday for all adidas and Reebok employees in the U.S., and identified as a day in other offices to reflect on the value of diversity and inclusion. 

• Created the Global Day of Inclusion, a companywide event highlighting our progress toward creating a culture of true belonging. The first event took place virtually on Sept. 15, and the company is preparing for its second Global Day of Inclusion this year.

PEOPLE

adidas is reforming its global hiring and career development processes to ensure fair and equitable hiring across adidas – removing potential hiring bias, increasing representation and creating more accountability and oversight. 

• Launched The Champions Program in North America, comprised of employees across the business who are highly trained to drive consistency, address blind spots and ensure a fair and equitable hiring experience.

• Revamped the adidas Mentoring Program (amP), bringing together employees with diverse backgrounds and experiences in fulfilling, two-way partnerships. aMP empowers employees around the globe to embrace different perspectives and unlock new paths of professional development.