#Textiles & Apparel / Garment

2018-11-12

Inaugural adidas x Woolmark Performance Challenge winner announced

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set to kick-start the career of Alicia.

The award was judged by a highly esteemed panel of judges, including Amanda Parkes - Chief Innovation Officer, Fashion Tech Lab; Christopher Bevans - Creative Director & Owner, Dyne; Jamie Lisanti - Special Projects Editor, Sports Illustrated; Julie Davies - General Manager, Processing Innovation & Education Extension, The Woolmark Company; Kristin Hostetter - Editor in Chief, SNEWS; Louis de Vos - Talent Acquisition Manager, adidas; and Tillmann Studrucker - Senior Design Director, adidas.

Alicia was praised by the judges for her entry.

“As an aerobic gymnast, Alicia brought her knowledge of the body’s movement and combined it with science to highlight the functionality and benefits of Australian Merino wool’s properties. She found a way to bring this together with a unique and technical innovation, that is applicable to many sports,” explained Jamie Lisanti, Sports Illustrated.

Fellow judge Tillmann Studrucker commented: “It is incredible how many great innovations we saw from students in this open collaboration between adidas and The Woolmark Company. It was not easy to nominate the final winner. In the end, we went for the person who shared the number one principle of our founder Adi Dassler - ‘only the best for the athlete’ - helping them to perform better in their sport using the benefits of wool. I want to thank everyone involved in making this competition a success and for giving these students a platform to show their talent.”

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. (c) 2018 Woolmark

“Winning the Woolmark Performance Challenge marks the beginning of an aspiration coming true: a sportswear specialization to engage my own wellbeing and confidence in sports performance,” said Alicia. “My main goal was to make a textile that connects and communicates with the body; and Merino wool supports the wearer’s needs in any situation or environment to enhance performance.”

Alicia will now receive a cash prize of €10,000 (approx. $11,300 USD), a three-month internship with adidas, the opportunity to sell the winning idea along with ongoing industry and training support from The Woolmark Company.

More than 500 students from 58 universities across Europe and North America registered to take part in the adidas x Woolmark Performance Challenge. The 10 finalists were:

Alicia Ferreira de Sousa - L’École de la Maille de Paris - France
Christel Thue Høgsted - University of Oregon - USA
Inga Grether - Albstadt-Sigmaringen University - Germany
Jeni Allison - Heriot Watt University - UK
Lihong Lao - Cornell University, Department of Fiber Science & Apparel Design - USA
Marlies Reukers - Amsterdam Fashion Institute, HvA - Netherlands
Martin Stricker - ECAL (École Cantonale d'art de Lausanne) - Switzerland
Olivia Echols - University of Oregon - USA
Phoebe Edwards - Nottingham Trent University - UK; and
Youngmi Kim - Institut Français de la Mode - France.

KARL MAYER opens a new TEXTILE INNOVATION CENTRE – a new era of textile innovation begins

KARL MAYER is opening its new TEXTILE INNOVATION CENTRE (TIC), sending a strong signal that it is driving textile innovation forward and opening up new perspectives for the textile industry. The TIC brings together the latest developments in Warp Knitting, Technical Textiles and Warp Preparation – KARL MAYER’s core areas of expertise.

Yarn Expo Spring 2026 to spotlight synthetic yarn innovation and eco-friendly yarn and fibre trends

The global synthetic yarn market is projected to reach USD 287 billion by 2030, growing at a CAGR of 4% from 2024 to 2030[1]. This growth is driven by synthetic yarn’s dominant position in the global textile industry, supported by its cost-effectiveness and unmatched functional versatility across end-use sectors. Demand remains strong for sustainable and high-performance fibres for sportswear, medical textiles, and home furnishings, many of which will be on show at Yarn Expo Spring 2026.

VIATT 2026 announces inaugural lifestyle Trend Forum: Unified vision for S/S 2027 across fashion, home, and tech

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to host its first Trend Forum, offering a forward-looking, industry-wide perspective for Spring / Summer 2027. With the show scheduled from 26 – 28 February 2026 at the Saigon Exhibition and Convention Center (SECC), VIATT’s trend curators – NellyRodi™ Agency and MUSEATIVE – will provide comprehensive insights across the interconnected realms of Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

SHIMA SEIKI to exhibit at GMMSA Expo India

Leading Japanese computerized flat knitting technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Indian sales representative Universal MEP Projects & Engineering Services, Ltd., will participate in the upcoming Garments Machinery Manufacturers & Suppliers Association (GMMSA) Expo India 2026 exhibition to be held in Ludhiana, India next month. Through its lineup at GMMSA, SHIMA SEIKI aims to further strengthen its presence within the Indian market with an exhibit that caters to diverse needs, consisting of seam-free WHOLEGARMENT® knitting technology as well as a brand-new shaping machine with high productivity and excellent cost performance.

ENDURANCE Program: Driving operational sustainability at Magnera

As Magnera enters a new year, the company is reflecting on a key sustainability milestone from 2025: the launch of ENDURANCE, its global, employee-led initiative focused on waste reduction and sustainable innovation. Launched on Earth Day 2025, this initiative has generated more than 250 improvement submissions from team members across Magnera’s global operations, demonstrating strong engagement and shared accountability for sustainability across the organization.