[pageLogInLogOut]

#Textiles & Apparel / Garment

Inaugural adidas x Woolmark Performance Challenge winner announced

Finalists (c) 2018 Woolmark
Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set to kick-start the career of Alicia.

The award was judged by a highly esteemed panel of judges, including Amanda Parkes - Chief Innovation Officer, Fashion Tech Lab; Christopher Bevans - Creative Director & Owner, Dyne; Jamie Lisanti - Special Projects Editor, Sports Illustrated; Julie Davies - General Manager, Processing Innovation & Education Extension, The Woolmark Company; Kristin Hostetter - Editor in Chief, SNEWS; Louis de Vos - Talent Acquisition Manager, adidas; and Tillmann Studrucker - Senior Design Director, adidas. 

Alicia was praised by the judges for her entry. 

“As an aerobic gymnast, Alicia brought her knowledge of the body’s movement and combined it with science to highlight the functionality and benefits of Australian Merino wool’s properties. She found a way to bring this together with a unique and technical innovation, that is applicable to many sports,” explained Jamie Lisanti, Sports Illustrated. 

Fellow judge Tillmann Studrucker commented: “It is incredible how many great innovations we saw from students in this open collaboration between adidas and The Woolmark Company. It was not easy to nominate the final winner. In the end, we went for the person who shared the number one principle of our founder Adi Dassler - ‘only the best for the athlete’ - helping them to perform better in their sport using the benefits of wool. I want to thank everyone involved in making this competition a success and for giving these students a platform to show their talent.”

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. (c) 2018 Woolmark
Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. (c) 2018 Woolmark


“Winning the Woolmark Performance Challenge marks the beginning of an aspiration coming true: a sportswear specialization to engage my own wellbeing and confidence in sports performance,” said Alicia. “My main goal was to make a textile that connects and communicates with the body; and Merino wool supports the wearer’s needs in any situation or environment to enhance performance.” 

Alicia will now receive a cash prize of €10,000 (approx. $11,300 USD), a three-month internship with adidas, the opportunity to sell the winning idea along with ongoing industry and training support from The Woolmark Company. 

More than 500 students from 58 universities across Europe and North America registered to take part in the adidas x Woolmark Performance Challenge. The 10 finalists were: 

  • Alicia Ferreira de Sousa - L’École de la Maille de Paris - France
  • Christel Thue Høgsted - University of Oregon - USA 
  • Inga Grether - Albstadt-Sigmaringen University - Germany 
  • Jeni Allison - Heriot Watt University - UK
  • Lihong Lao - Cornell University, Department of Fiber Science & Apparel Design - USA 
  • Marlies Reukers - Amsterdam Fashion Institute, HvA - Netherlands
  • Martin Stricker - ECAL (École Cantonale d'art de Lausanne) - Switzerland
  • Olivia Echols - University of Oregon - USA 
  • Phoebe Edwards - Nottingham Trent University - UK; and 
  • Youngmi Kim - Institut Français de la Mode - France.

More News from Woolmark International Pty Ltd

#Natural Fibers

The Woolmark Company showcases Australia's commitment to India's textile industry at Bharat Tex 2026

Reinforcing more than five decades of commitment to India's wool textile and apparel industry, The Woolmark Company, alongside Austrade and the Australian High Commission, marked a strong presence at Bharat Tex 2026, one of the world's largest textile and apparel trade platforms. Through industry engagement, strategic collaborations, technical innovation and knowledge exchange, the participation underscored Australia's continued commitment to supporting the growth and transformation of India's textile ecosystem while highlighting the versatility and value of Australian Merino wool.

#Natural Fibers

Woolmark: Merino wool innovation takes centre stage at Pitti Filati with The Wool Lab themes and Journal debut

Woolmark returns to Pitti Filati to lead AW27 sourcing conversations, spotlighting two new The Wool Lab trend-led themes, the debut of The Wool Lab journal for the European and Italian market and a stand centring the role of Merino wool as a high-performance technical fibre.

#Natural Fibers

Merino wool moves into China’s high-performance sportswear market

China’s leading sportswear brands are beginning to treat Merino wool not as a lifestyle material, but as a performance input as natural fibres move from the margins of sportswear into elite technical applications. That shift is increasingly evident in the material strategies of major domestic groups such as ANTA.

#Natural Fibers

Woolmark and COLOURizd™ introduce clean, low carbon QuantumCOLOUR™ textile colouring solution for wool

Woolmark, the global authority on wool, has teamed up with COLOURizd™, pioneers in dry textile colouring processes, to introduce a revolutionary new method to colour wool and wool blends.

More News on Textiles & Apparel / Garment

#Fabrics

Texhibition Istanbul to bring together more than 500 exhibitors for 10th edition

The 10th edition of Texhibition Istanbul Fabric and Textile Accessories Fair will take place from 9 to 11 September 2026 at Istanbul Expo Center. More than 500 exhibiting companies across five halls and 42,850 square metres will present new-season collections, materials and technologies, bringing together Türkiye’s textile production strength with an increasingly international sourcing community.

#Textiles & Apparel / Garment

IFCO Istanbul strengthens international reach with 12,550 trade visitors

The tenth edition of Istanbul Fashion Connection (IFCO), held from 19 to 21 August 2026, attracted 12,550 trade visitors from 117 countries to the Istanbul Expo Center. More than 200 exhibitors presented collections, manufacturing expertise and sourcing solutions across womenswear, menswear, kidswear, denim, eveningwear, lingerie, hosiery, accessories and homewear.

#Textiles & Apparel / Garment

Asia's premier fashion event CENTRESTAGE officially has kicked off

Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Hong Kong Special Administrative Region (HKSAR) Government, CENTRESTAGE, Asia’s annual premier fashion event and a flagship programme of the third edition of Hong Kong Fashion Fest, officially opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). Running for four consecutive days until 5 September, the exhibition is open free of charge to both industry buyers and the public, and invites all to immerse themselves in the unique allure of Asia's fashion capital.

#Europe

European textile industry calls for €10 handling fee on ultra-fast-fashion imports

The introduction of the €3 customs duty on low-value imports marks an important milestone in Europe’s efforts to address the challenges created by the rapid growth of ultra-fast-fashion imports. Together with the abolition of the €150 customs duty exemption, it demonstrates that policymakers are willing to act when market distortions become impossible to ignore. However, the European textile and clothing industry considers this a first step rather than the final destination.

Latest News

#Weaving

Lindauer DORNIER GmbH welcomes new apprentices and dual-study students

For 22 new “DORNIER Talents”, these days mark the beginning of a new chapter at Lindauer DORNIER. For the family-owned company, in-house training is a key pillar in developing skilled professionals and retaining them within the company for the long term.

#Raw Materials

Cotton Brazil Dialogues 2026 concludes with 50 international participants immersed in Brazilian cotton production

The Cotton Brazil Dialogues concludes its 2026 edition after a series of technical visits to farms, cotton gins and reference centers, as well as workshops focused on Brazilian cotton production. A total of 50 participants from 14 countries took part in the field trips. The initiative is led by the Brazilian Association of Cotton Growers (Abrapa) and the National Association of Cotton Exporters (Anea), with support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

#Research & Development

Novel flame-retardant and recyclable fiber-reinforced composite

Airplanes and passenger trains must meet strict safety requirements, including fire safety standards. This calls for materials that are flame-retardant, lightweight, robust, and scalable. Empa researchers, in collaboration with their industry partner Elantas, have now succeeded for the first time in making such a material – a composite – fully recyclable.

#Composites

WHILL selects Teijin’s tough, lightweight Carbon Fiber Composite for new last-mile mobility

Teijin Limited announced today that WHILL Inc., a global leader in inclusive mobility technology, has selected Sereebo® P CFP series, a carbon fiber-reinforced thermoplastic (CFRTP) material, for key structural components of the upcoming WHILL Model C Lite. Sereebo® P CFP series provides high strength, light weight, design flexibility and system cost advantages to the Model C Lite, which is a battery powered, single-seat, last-mile device. This new model combines maneuverability with light weight and one-handed folding to ensure ease of handling and operation.

TOP