#Textiles & Apparel / Garment

2018-11-12

Inaugural adidas x Woolmark Performance Challenge winner announced

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set to kick-start the career of Alicia.

The award was judged by a highly esteemed panel of judges, including Amanda Parkes - Chief Innovation Officer, Fashion Tech Lab; Christopher Bevans - Creative Director & Owner, Dyne; Jamie Lisanti - Special Projects Editor, Sports Illustrated; Julie Davies - General Manager, Processing Innovation & Education Extension, The Woolmark Company; Kristin Hostetter - Editor in Chief, SNEWS; Louis de Vos - Talent Acquisition Manager, adidas; and Tillmann Studrucker - Senior Design Director, adidas.

Alicia was praised by the judges for her entry.

“As an aerobic gymnast, Alicia brought her knowledge of the body’s movement and combined it with science to highlight the functionality and benefits of Australian Merino wool’s properties. She found a way to bring this together with a unique and technical innovation, that is applicable to many sports,” explained Jamie Lisanti, Sports Illustrated.

Fellow judge Tillmann Studrucker commented: “It is incredible how many great innovations we saw from students in this open collaboration between adidas and The Woolmark Company. It was not easy to nominate the final winner. In the end, we went for the person who shared the number one principle of our founder Adi Dassler - ‘only the best for the athlete’ - helping them to perform better in their sport using the benefits of wool. I want to thank everyone involved in making this competition a success and for giving these students a platform to show their talent.”

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge. (c) 2018 Woolmark

“Winning the Woolmark Performance Challenge marks the beginning of an aspiration coming true: a sportswear specialization to engage my own wellbeing and confidence in sports performance,” said Alicia. “My main goal was to make a textile that connects and communicates with the body; and Merino wool supports the wearer’s needs in any situation or environment to enhance performance.”

Alicia will now receive a cash prize of €10,000 (approx. $11,300 USD), a three-month internship with adidas, the opportunity to sell the winning idea along with ongoing industry and training support from The Woolmark Company.

More than 500 students from 58 universities across Europe and North America registered to take part in the adidas x Woolmark Performance Challenge. The 10 finalists were:

Alicia Ferreira de Sousa - L’École de la Maille de Paris - France
Christel Thue Høgsted - University of Oregon - USA
Inga Grether - Albstadt-Sigmaringen University - Germany
Jeni Allison - Heriot Watt University - UK
Lihong Lao - Cornell University, Department of Fiber Science & Apparel Design - USA
Marlies Reukers - Amsterdam Fashion Institute, HvA - Netherlands
Martin Stricker - ECAL (École Cantonale d'art de Lausanne) - Switzerland
Olivia Echols - University of Oregon - USA
Phoebe Edwards - Nottingham Trent University - UK; and
Youngmi Kim - Institut Français de la Mode - France.

Merino wool moves into China’s high-performance sportswear market

China’s leading sportswear brands are beginning to treat Merino wool not as a lifestyle material, but as a performance input as natural fibres move from the margins of sportswear into elite technical applications. That shift is increasingly evident in the material strategies of major domestic groups such as ANTA.

YKK launches “YZiP® Light” aluminum alloy zipper for cotton pants

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has launched YZiP® Light, a lightweight aluminum alloy zipper for cotton pants, with sales beginning in late March. The introduction of YZiP® Light expands YKK’s zipper portfolio—led by the flagship YZiP® copper alloy zipper—providing customers with greater flexibility to meet diverse garment needs.

Coats to showcase innovative reinforcement and filler materials for leather goods and accessories at APLF 2026

Coats, a world-class Tier 2 manufacturer and trusted partner for the apparel and footwear industries, will be promoting four advanced materials from its ‘Lifestyle Solutions’ portfolio at APLF 2026 in Hong Kong in March. Each innovation has been specifically engineered to help luxury and premium brands elevate the craft, durability, sustainability and creative expression required in the manufacturing of handbags, purses, and other high-end designer accessories.

Design, innovation and sustainability propel VIATT 2026’s expanding role in ASEAN textile sourcing

At its third edition, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) further reinforced its role as a key sourcing and business platform for ASEAN’s textile industry. The three-day fair welcomed over 17,000 visits from 54 countries and regions, and featured over 460 exhibitors from 21 countries and regions across 18,000 sqm. The 2026 edition was marked by the introduction of new international pavilions and zones, broadening the fair’s sourcing scope across new geographies and product categories. The fringe programme, headlined by the debut Trend Forum, further distinguished VIATT as the region’s most integrated textile trade platform – uniquely spanning the entire value chain.

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.