Jeanologia brings the creative revolution of denim to Kingpins China

A unique combination of laser and ozone creates the most authentic, natural, and sustainable denim on the market

At Kingpins China, Jeanologia once again redefines the industry with an approach that merges creativity, technology, and sustainability. The Spanish company showcases how its laser technology, combined with G2 Indra ozone and its Atmos process, is transforming the way jeans are produced, offering an agile, clean and efficient process from design to wash.

With laser, designers can create hyper-realistic finishes, 3D effects, textures, and vector designs with complete precision, while eliminating polluting processes. Thanks to G2 Indra and its Atmos process, Jeanologia achieves the desired shade, dark, medium, or light, without using water, pumice stones or chemicals. These new standard preserves aesthetics, enhances creativity and significantly reduces environmental impact.

“Today, there are no creative limits. We can achieve any look in an efficient and sustainable way,” says Jessica Lau, Brainbox Product Development in Asia.

Special exhibition: Denim Métiers by Jeanologia

In collaboration with Kingpins, Jeanologia presents Denim Métiers, an inspirational exhibition that connects denim with haute couture. This capsule collection combines the industrial character of denim with the precision and sophistication of artisanal craftsmanship, showing that laser not only transforms the process but also reshapes the creative language of denim.

Each garment is conceived as a work of art, precisely traced by laser to break the boundaries of traditional design and transform denim into a refined, cutting-edge and sustainable medium of expression. A tribute to the creative potential of technology when placed at the service of contemporary craftsmanship.

Digital product development

Jeanologia also joins the panel “Denim in the Digital Age, building a Future-Ready Industry” on May 22 at 3:00 p.m., where Jessica Lau will discuss how to accelerate the creative process and connect brands and manufacturers from the very beginning with eDesigner, Jeanologia’s digital platform for denim product development. This tool allows hyper-realistic design and validation of ideas, reducing physical samples by up to 80%, speeding up both decision-making and go-to-market.

As the grand finale of the show, on May 23 at 5:00 p.m., the Denim Métiers collection will be presented on the Kingpins China catwalk, showcasing Jeanologia’s most artistic vision. The garments reveal the full expressive potential of laser applied to denim at its most contemporary.

China, a key market for the future of denim

Jeanologia’s presence at Kingpins China reinforces its commitment to efficient, automated and sustainable development of the country’s textile industry. With a strong regional footprint, the company works closely with local manufacturers and brands to promote more responsible and efficient production models.

Today, over 20% of the jeans produced in China are made using Jeanologia’s technologies, confirming its leadership in this strategic market. The synergy between innovation, sustainability, and digitalization on display at Kingpins also powers the company’s growth and impact in China, an essential ally in building the future of denim.