#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Fashion for Good launches DW(O)R-X to navigate the emerging landscape of PFAS-free finishes

Fashion for Good announced the launch of Project DW(O)R-X, a collaborative initiative designed to benchmark PFAS alternative durable water- and oil-repellent (DW(O)R) chemistries. Responding to growing market demand for alternatives to PFAS‑based finishes, the project aims to generate reliable, comparable data that can support informed sourcing decisions and the assessment of emerging chemistries.

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

Dedicated car seat model of SHIMA SEIKI’s P-CAM® R Cutting Machine unveiled

Leading Japanese textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, showed a special version of its P-CAM® R multi-ply computerized cutting machine dedicated to the production of car seats for the first time, at a private exhibition held over two days on Thursday, July 2nd and Friday, July 3rd at the Kariya City Industrial Promotion Center in Aichi Prefecture.

More patterns, less effort: the MULTI-MATIC® at Rohleder

Rohleder is one of Europe’s most modern weaving mills. For over 80 years, the family-owned company has been developing and manufacturing premium fabrics for brands, retailers and private customers – 100% Made in Germany. This success is made possible by a consistent focus on design, quality, and functionality, as well as by continuous investment in state-of-the-art production facilities. Rohleder also relies on innovative technologies in warp preparation and has been collaborating with KARL MAYER for many years. As recently as 2023, a MULTI-MATIC® was delivered to the company’s headquarters in Konradsreuth.

BASF opens global diaper and superabsorbents performance lab in Mumbai

BASF has officially inaugurated its new Performance Lab for diapers and superabsorbents (SAP) in Mumbai on August 18, 2026, which will provide technical and application services to superabsorbent customers globally. The new lab of BASF’s Hygiene Solutions business has been established in less than a year and is part of BASF’s Innovation Campus Asia Pacific in Mumbai, BASF’s second largest R&D site in Asia Pacific established in 2017 under BASF Chemicals India Private Limited.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.