#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Lectra strengthens its partnership with Caron Technology

Lectra announces the strengthening of its industrial alliance with Caron Technology, an Italian company founded in 1993 and specializing in preparation systems operating before the cutting process. This new milestone reflects the strength of a trusted relationship that has grown between the two companies over nearly two decades.

YKK launches no. 3 size of QuickFree® click-TRAK® magnetic zipper globally

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60% the size of the No. 5 size *1. This enables applications in lightweight garments, sportswear, hooded apparel, and other similar uses.

Fashion for Good launches DW(O)R-X to navigate the emerging landscape of PFAS-free finishes

Fashion for Good announced the launch of Project DW(O)R-X, a collaborative initiative designed to benchmark PFAS alternative durable water- and oil-repellent (DW(O)R) chemistries. Responding to growing market demand for alternatives to PFAS‑based finishes, the project aims to generate reliable, comparable data that can support informed sourcing decisions and the assessment of emerging chemistries.

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

Cotton Brazil Dialogues 2026 concludes with 50 international participants immersed in Brazilian cotton production

The Cotton Brazil Dialogues concludes its 2026 edition after a series of technical visits to farms, cotton gins and reference centers, as well as workshops focused on Brazilian cotton production. A total of 50 participants from 14 countries took part in the field trips. The initiative is led by the Brazilian Association of Cotton Growers (Abrapa) and the National Association of Cotton Exporters (Anea), with support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Novel flame-retardant and recyclable fiber-reinforced composite

Airplanes and passenger trains must meet strict safety requirements, including fire safety standards. This calls for materials that are flame-retardant, lightweight, robust, and scalable. Empa researchers, in collaboration with their industry partner Elantas, have now succeeded for the first time in making such a material – a composite – fully recyclable.

WHILL selects Teijin’s tough, lightweight Carbon Fiber Composite for new last-mile mobility

Teijin Limited announced today that WHILL Inc., a global leader in inclusive mobility technology, has selected Sereebo® P CFP series, a carbon fiber-reinforced thermoplastic (CFRTP) material, for key structural components of the upcoming WHILL Model C Lite. Sereebo® P CFP series provides high strength, light weight, design flexibility and system cost advantages to the Model C Lite, which is a battery powered, single-seat, last-mile device. This new model combines maneuverability with light weight and one-handed folding to ensure ease of handling and operation.