#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

SAHM Winding Solutions and Vandewiele Automation present integrated automation solution for winding processes

For the first time at the Techtextil trade fair in Frankfurt am Main, Germany (21 - 26 April), SAHM Winding Solutions (Hallo 12.0. / Booth 95) and Vandewiele Automation will be showcasing their combined automation expertise for industrial winding processes. Under the motto “Combining Automation. Maximizing Flow”, the two companies will demonstrate how automated package handling and robot-assisted yarn knotting can be integrated into a continuous production flow.

UNIFI celebrates recycled and circular Innovation with ninth annual REPREVE® Champions of Sustainability Awards

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the winners of its ninth annual REPREVE Champions of Sustainability Awards, recognizing brands and mills that are advancing circularity and responsible manufacturing across the global textile industry.

Lenzing commissions 14 MW power‑to‑heat facility, strengthening grid stability and heat management

The Lenzing Group has successfully commissioned a new power‑to‑heat (P2H) facility with an electrical capacity of 14 megawatts. The installation converts renewable electricity directly into process heat, is fully integrated into the existing heat network at the industrial site, and represents a key building block for a fossil‑free heat supply. As project partner, VERBUND was responsible for the energy‑market integration and will operate the facility for balancing energy marketing, enabling it to respond flexibly to short‑term fluctuations in the power grid.

Kraig Biocraft reaches next step in production growth

Kraig Biocraft Laboratories, Inc. (OTCQB: KBLB) (“the Company”, “Kraig Labs”, or “Kraig’s”), a world leader in spider silk technology*, today announced that it has produced more than 1.3 metric tons of recombinant spider silk cocoons in a single month. This is a new world record and shatters the Company’s previous production record by a factor of five. Today marks a pivotal step forward in the transition of spider silk from laboratory innovation to an industrial-scale material platform.