#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Modernizing Needling – DiloGroup at Techtextil & INDEX 2026

With the theme “Modernizing Needling”, the DiloGroup presents a comprehensively enhanced portfolio for needling technology. The objective is to further increase the performance and application range of needlefelt production lines in terms of productivity, flexibility, and the development of new products, thereby meeting the growing demands of modern technical textiles.

New Gravimax MMX-R X-ray sensor platform opens up new application fields

The demands placed on quality control in web-based production processes are increasing: materials are becoming more complex, basis weights are varying more widely, and at the same time, pressure is growing to make processes more efficient and transparent. Precise measurement data across the entire web width has therefore become a key factor in ensuring stable production processes. With its new Gravimax MMX-R sensor platform, Mahlo introduces a radiometric measurement solution designed to set new standards in determining basis weight and material composition. The platform combines advanced X-ray technology with newly developed signal processing, enabling measurement tasks that previously often required multiple sensor technologies.

Carbios confirms Longlaville plant in France following financing progress

Carbios has reaffirmed its plans to build its Longlaville plant in France within a project financing framework, targeting the start of production in the first half of 2028. The company also reports a solid cash position of around €60 million at the end of 2025 and has appointed Benoît Grenot as Deputy Chief Executive Officer to support the execution of its strategic projects.

KARL MAYER strengthens partnerships in the composites industry at JEC World 2026

KARL MAYER further strengthened its role as a reliable and competent partner to the composites industry at JEC World 2026. The global market leader in textile machinery manufacturing used the trade show to meet key customers, establish numerous new contacts, and engage in in-depth technical discussions.