#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Gunold showcases embroidery product range and services at Texprocess

At Texprocess 2026, GUNOLD will present numerous hands-on examples related to embroidery in Hall 8, Booth E20. The focus is on creative embroidery designs as well as the extensive product range of threads, nonwovens, and accessories for embroidery and embellishment. “Trade visitors can once again look forward to many new and creative embroidery designs. Of course, we will also showcase the matching products required to bring these ideas to life,” announces Marketing Manager Stephan Gunold.

Texprocess 2026: market overview for strategic future investments

At Texprocess 2026, 200 exhibitors from 28 countries will be represented. In a challenging market environment, the leading trade fair is a constant and reflects progress in textile processing – driven by automation, digitalisation and AI. In addition, international start-ups present their ideas and meet partners from industry and research. Techtextil takes place in parallel with an optimised hall layout.

Gebr. Otto highlights versatility at Techtextil with regional supply chains, yarn innovations and new hygiene segment

At this year’s Techtextil, Gebr. Otto places its versatility at the center of its presentation. In addition to spinning, twisting and dyeing – traditionally focused on fine cotton – textile processors will also find a competent development partner for technical specialty solutions. The Dietenheim-based spinning mill has now built up a decade of experience in the production of technical yarns, particularly from aramids. A new hygiene segment has also been established, where yarns for medical and hygiene products are currently being produced. In the future, this department could also develop textile products for the food sector. Gebr. Otto will once again be present at the BW-i joint stand, booth D81, hall 12.1. What is wound onto the spool is determined by the customer: Gebr. Otto develops according to specific customer requirements and transforms its own ideas into yarn innovations.

Commission presents proposal for EU Inc. - unlocking the full potential of the Single Market for Europe's entrepreneurs

Today, the European Commission presented its proposal for EU Inc., a new single set of corporate rules, building the cornerstone and starting point for the EU's 28th regime. EU Inc. is an optional, digital-by-default European corporate framework. It will make it easier for businesses to start, operate and grow across the EU – incentivising them to stay in Europe, and encourage those who once looked elsewhere to return.

OnceMore® from Södra brings end-to-end traceability for circular Man-made Cellulosic Fibers (MMCF) using TextileGenesis

OnceMore® from Södra, the world’s first large-scale process for recycling blended fabrics into high‐quality dissolving pulp, will begin using TextileGenesis, a Lectra company, to strengthen traceability from raw material to retail across the value chain. OnceMore® produces dissolving pulp made from blended textile waste and wood sourced from responsibly managed Swedish forests. By integrating TextileGenesis, OnceMore® supports the growing need for verified data and secure, transparent tracking throughout increasingly complex supply chain.

Experts publish APAC policy priorities

Cascale today announced the publication of its APAC Policy Priorities Paper, developed by the Asia-Pacific (APAC) Policy Member Expert Team (MET) to identify key regional sustainability challenges and provide practical, aligned recommendations for policymakers and industry stakeholders across Asia-Pacific.