#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Gunold showcases embroidery product range and services at Texprocess

At Texprocess 2026, GUNOLD will present numerous hands-on examples related to embroidery in Hall 8, Booth E20. The focus is on creative embroidery designs as well as the extensive product range of threads, nonwovens, and accessories for embroidery and embellishment. “Trade visitors can once again look forward to many new and creative embroidery designs. Of course, we will also showcase the matching products required to bring these ideas to life,” announces Marketing Manager Stephan Gunold.

LineONE – Smart performance, smart investment at Techtextil 2026

At Techtextil 2026 in Frankfurt (April 21–24, Hall 12, Booth C79), AUTEFA Solutions will present its LineONE concepts for cost-efficient nonwoven production. As a full-line supplier for nonwoven production lines, AUTEFA Solutions covers the entire process chain – from fibre opening through to web bonding. With its LineONE line concepts, the company combines proven technologies into well-balanced, cost-efficient turnkey solutions. These concepts are designed for capacity expansions, modernisation projects and new production lines, offering robust design and high flexibility for applications such as filtration, geotextiles and automotive.

EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

The EU and Australia have today announced the adoption of a groundbreaking Security and Defence Partnership. They have also concluded negotiations for an ambitious and balanced free trade agreement (FTA) and agreed to launch formal negotiations for the association of Australia to Horizon Europe, the world's largest funding programme for research and innovation. With these steps, the EU and Australia are delivering mutually beneficial outcomes and further reinforcing their already close relations in a time of geopolitical uncertainty.

DuPont introduces Tyvek® APX™ 400 protective coverall, setting a new benchmark for extreme breathability

DuPont (NYSE:DD) announced the launch of the Tyvek® APX™ 400 protective coverall, the first in a new generation of extremely breathable disposable chemical protection garments. Manufactured using DuPont™ Tyvek® APX™ groundbreaking fabric, the new garment combines 360° protection and durability with extreme breathability, taking worker comfort and safety to a whole new level.