#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Jeanologia Sustainability Report highlights environmental impact of textile technologies

Jeanologia has published its Sustainability Report 2025, reporting a 13.64% reduction in its own carbon footprint and quantifying the environmental impact associated with the use of its technologies across the global textile industry. According to the company’s calculations, their use avoided the pollution of 21.52 million m³ of water and emissions of approximately 103,530 tonnes of CO₂ compared with conventional textile finishing processes.

Aachen Summer School: Textiles become smart through 3D printing and origami

From 21 to 29 September 2026, the Aachen Summer School will transform Institut für Textiltechnik (ITA) of RWTH Aachen University into a laboratory of the future: over the course of a week, students will use origami folding techniques and 3D printing to develop active textile structures capable of performing programmable movements. This interdisciplinary event combines theoretical foundations with practical prototyping – from digital modelling right through to functional textile prototypes.

Trützschler to showcase innovations in spinning preparation and nonwovens at ITMA Asia 2026

From November 20 to 24, 2026, the Trützschler Group will present its latest fiber processing technologies at ITMA Asia in Shanghai, China. At Hall 5.1, Booth D20, the company will showcase solutions designed to increase productivity, simplify operations and improve efficiency across spinning preparation and nonwoven production. Key highlights include the automated can transport system T-CAN, the next-generation card TC 30, innovative card clothing solutions such as STEELTOP and SUPERFLOW, as well as advanced nonwoven technologies for hygiene, wipes and filtration applications.

ROICA™ brings global textile innovation to Functional Fabric Fair Portland

ROICA™, the premium stretch fiber by Asahi Kasei, will make its debut appearance at Functional Fabric Fair Portland on October 27-28, 2026, at the Oregon Convention Center (Stand 256). Bringing together textile developments from partner companies across Europe and Asia, the ROICA™ booth will present a diverse collection of fabric solutions for performance, outdoor, mobility, swimwear, cy-cling, and lifestyle applications.