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#Textile processing

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel
The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”




Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.” 

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.


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#Textile processing

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

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#Textile processing

Lectra strengthens its partnership with Caron Technology

Lectra announces the strengthening of its industrial alliance with Caron Technology, an Italian company founded in 1993 and specializing in preparation systems operating before the cutting process. This new milestone reflects the strength of a trusted relationship that has grown between the two companies over nearly two decades.

#Textile processing

YKK launches no. 3 size of QuickFree® click-TRAK® magnetic zipper globally

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60% the size of the No. 5 size *1. This enables applications in lightweight garments, sportswear, hooded apparel, and other similar uses.

#Textile chemistry

Fashion for Good launches DW(O)R-X to navigate the emerging landscape of PFAS-free finishes

Fashion for Good announced the launch of Project DW(O)R-X, a collaborative initiative designed to benchmark PFAS alternative durable water- and oil-repellent (DW(O)R) chemistries. Responding to growing market demand for alternatives to PFAS‑based finishes, the project aims to generate reliable, comparable data that can support informed sourcing decisions and the assessment of emerging chemistries.

#Textile processing

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

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#Nonwovens

25 years in the room: EDANA’s OUTLOOK™ returns to Cascais to shape a changing industry

The market does not wait, and it does not grant easy answers. Across the absorbent hygiene, personal care, and wipes sectors, business is undergoing a period of intense, necessary adjustment. New European rules on packaging, single-use items, product safety, and end-of-life are forcing companies to drop old assumptions about materials and performance. At the same time, producers must keep their goods safe, reliable, and affordable for the babies and aging adults, who rely on them every day.

#Recycling / Circular Economy

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#Research & Development

ADD-ITC 2026 highlights strong industry participation

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#Recycling / Circular Economy

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