#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Jeanologia Sustainability Report highlights environmental impact of textile technologies

Jeanologia has published its Sustainability Report 2025, reporting a 13.64% reduction in its own carbon footprint and quantifying the environmental impact associated with the use of its technologies across the global textile industry. According to the company’s calculations, their use avoided the pollution of 21.52 million m³ of water and emissions of approximately 103,530 tonnes of CO₂ compared with conventional textile finishing processes.

Automation, digitalization and new business models are shaping the future of footwear and leather technology

The European footwear and leather machinery industry is facing profound transformations. Global competitive dynamics, technological innovation, automation and digitalization are fundamentally reshaping markets, production processes and business models. This is one of the key findings of the new study “Threads of the Future – Footwear and Leather Technology Edition”, which was presented today by VDMA Textile Care, Fabric and Leather Technologies (VDMA TFL) during a press conference at SIMAC Tanning Tech in Milan.

Lectra strengthens its partnership with Caron Technology

Lectra announces the strengthening of its industrial alliance with Caron Technology, an Italian company founded in 1993 and specializing in preparation systems operating before the cutting process. This new milestone reflects the strength of a trusted relationship that has grown between the two companies over nearly two decades.

YKK launches no. 3 size of QuickFree® click-TRAK® magnetic zipper globally

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60% the size of the No. 5 size *1. This enables applications in lightweight garments, sportswear, hooded apparel, and other similar uses.

Global Standards announce launch of a new textile processing standard

The 14th September 2026 marks the public launch of the Global Responsible Textile Standard (GRTS), a new standard for the processing of textiles made from fibres certified to third-party standards recognised by GRTS and covering a broad range of plant, animal, synthetic, man-made cellulosic and recycled fibres.

Orient Rongheng connects production planning across China and Bangladesh with FastReactPlan

Chinese apparel manufacturer Orient Rongheng is implementing Coats Digital’s FastReactPlan to digitalize production planning across its manufacturing operations in China and Bangladesh. The project aims to connect capacity, materials and order planning across multiple factories while integrating these processes with the company’s existing ERP and Manufacturing Execution System (MES).

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

bluesign launches bluepass alongside first consumer-facing campaign

With its first consumer-facing advertising campaign, bluesign is taking a new approach to making chemical management, manufacturing standards and third-party verification more visible to consumers. The UNSEEN campaign will launch on September 20 around New York Climate Week and accompanies the introduction of bluepass, bluesign’s new consumer-facing designation.