#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Pfaff Industrial announces new managing director

Since February 2, 2026, Michael Kilian has been the new managing director (speaker for the management board) of PFAFF Industriesysteme und Maschinen GmbH. He succeeds Dr. Frank Meyer, who will remain Managing Director at KSL Joining Technology GmbH in Bensheim. Together with Ms. Jing Fan (Managing Director for finance & controlling, human resources, IT, and quality), Michael Kilian will take over responsibility for the long-established Kaiserslautern-based company.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

Groz-Beckert showcases textile innovation at ShanghaiTex 2025

From December 16 to 19, 2025, the global textile industry will gather at ShanghaiTex at the Shanghai New International Expo Center (SNIEC), where Groz-Beckert will present its latest highlights and innovations across its five product areas – Knitting, Weaving, Nonwovens, Sewing, and Spinning – at Hall N3, Booth A05.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

Vietnam’s textile and garment sector continues to be a major contributor to the country’s economic growth, with export revenues expected to reach USD 46 billion in 2025, a 5.6% increase from 2024 . From 26 – 28 February, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to contribute to economic growth opportunities by accelerating digital transformation and green transition across the entire textile value chain. The upcoming edition will respond to the rising demand for advanced technologies and sustainable materials with the introduction of the German Pavilion, alongside strong exhibitor participation from key Asian sectors, as well as several high-profile fringe events.

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.