#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Jeanologia Sustainability Report highlights environmental impact of textile technologies

Jeanologia has published its Sustainability Report 2025, reporting a 13.64% reduction in its own carbon footprint and quantifying the environmental impact associated with the use of its technologies across the global textile industry. According to the company’s calculations, their use avoided the pollution of 21.52 million m³ of water and emissions of approximately 103,530 tonnes of CO₂ compared with conventional textile finishing processes.

FET highlights advances in fibre spinning technology at Dornbirn Global Fiber Congress

Fibre Extrusion Technology Limited (FET) presented its latest developments in fibre spinning technology at the Dornbirn Global Fiber Congress in Austria in September 2026. In a presentation entitled “Spinning a good yarn”, Dr Jonny Hunter examined recent technological developments and challenges facing the fibre industry, highlighting the company's expanding range of specialised fibre extrusion and spinning systems.

Vietnam’s market evolution creates new sourcing opportunities at VIATT 2027

As Vietnam’s textile industry continues to upgrade and scale, new opportunities are emerging for suppliers of advanced raw materials, design-led fabrics, production technologies, and sustainability solutions. The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return 24 – 26 February 2027, presenting a cross-sector platform – spanning apparel, home and technical categories – for overseas companies to connect with manufacturers, brands, sourcing offices, retailers, and industry buyers from Vietnam, ASEAN, and beyond.

Textile performance for the global market: Heimtextil 2027 connects interior design, quality and global sourcing

With the new premium segment Carpets & Rugs Excellence, the Comfort & Connect area and the Heimtextil Trends 27/28, Heimtextil 2027 is sharpening its offering for a market under pressure. Today, textile products need to prove their quality, functionality and long-term value. From 12 to 15 January 2027, the leading trade fair for home and contract textiles and textile design showcases relevant innovations across the entire value chain: from fibres and yarns to designs by international studios and emerging talent, through to finished collections, functional contract textiles and complete interior solutions.