#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

trinamiX mobile NIR spectroscopy: New applications for the footwear and textile industry

trinamiX GmbH expands its solution portfolio for the circular economy, now enabling the identification of materials used in the footwear and textile industries. With its mobile near-infrared (NIR) spectroscopy solutions, trinamiX supports manufacturers, sorters, recyclers, and brand owners in reliably identifying materials and improving transparency across increasingly complex value chains.

Speed and connectivity: Techtextil and Texprocess provided market-ready solutions for industries under pressure

With more than 36,000 visitors and 1,700 exhibitors from a total of 112 countries, Techtextil and Texprocess 2026 demonstrated how innovation comes into industrial use. The convergence of research, industry and application proved to be a breeding ground for new material solutions, manufacturing and processing technologies. Natural fibres, performance apparel, connected systems and AI-driven processing technologies emerged as key growth and future markets.

Seamless Splicer to headline Mesdan S.p.A. presentation at ITM 2026

MESDAN S.p.A. will once again participate in ITM 2026, Turkey’s most important textile trade fair. The Italy-based leading manufacturer of yarn joining solutions and textile testing equipment,will be exhibiting at the booth of their local agent for the spinning, SARTEKS MAKINA at Hall 7, Stand 701A.

Elastic yarns to become more recyclable and environmentally friendly in future

On 29 April 2026, ITA student Tobias Dickmeiß was awarded a sponsorship prize by the Wilhelm Lorch-Stiftung for his innovative approach, to replacing conventional elastane with elastic yarns made from thermoplastic copolyester elastomers (TPC). Thanks to their thermoplastic nature and compatibility with typical polyesters used in the textile industry, elastic TPC yarns offer improved recyclability. Furthermore, the use of the melt-spinning process in yarn production eliminates the need for solvents that are harmful to the environment and human health.

HIGHTEX 2026 technical textile and nonwoven industry to gather in Istanbul

Between 9–13 June 2026, the HIGHTEX 2026 exhibition, held at the Tüyap Fair and Congress Center in Istanbul and organized concurrently with ITM 2026, is preparing to become one of the most significant global gatherings of the technical textiles and nonwoven industry. Bringing together more than 1,000 companies and agency representatives from 55 countries, the event will unite the latest technologies, innovative solutions, and investment opportunities within a single platform.