#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

Dedicated car seat model of SHIMA SEIKI’s P-CAM® R Cutting Machine unveiled

Leading Japanese textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, showed a special version of its P-CAM® R multi-ply computerized cutting machine dedicated to the production of car seats for the first time, at a private exhibition held over two days on Thursday, July 2nd and Friday, July 3rd at the Kariya City Industrial Promotion Center in Aichi Prefecture.

YKK invests USD 150 million in new manufacturing facility in India

YKK Corporation has announced plans to construct a new manufacturing facility in India, reinforcing its long-term commitment to one of the world's fastest-growing textile and apparel production hubs. The new factory will be built at Origins by Mahindra in Chennai, Tamil Nadu, and will become the third manufacturing site of YKK India Private Limited. The facility is expected to be completed by February 2028 and represents an investment of approximately USD 150 million, covering land, buildings, machinery and equipment.

Contactless measurement of coating for Technical Textiles with PLEVA AF 310 and AF 120

Textiles used for protection and defense must perform reliably – whether they are protective garments, tents, tarpaulins, covers, or technical carrier materials. Properties such as flame resistance, water repellency, weather resistance, or defined air permeability are often only achieved through precise coating, finishing, or printing processes.

EFI Reggiani and Danitech Group announce strategic multi-year agreement for Mezzera textile finishing machinery

Electronics For Imaging, Inc. (EFI), through its subsidiary EFI Reggiani (Reggiani Macchine S.p.A.), together with Danitech Engineering and Solutions Srl (Italy) and Suzhou Danitech Intelligent Technology Co. Ltd (China), announces a multi-year license and manufacturing agreement covering the Mezzera and Jaeggli textile finishing machinery portfolio.