#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Sustainable embroidery materials and digital finishing attract attention at GUNOLD booth

More exhibition space, more visitors, and a high level of international participation: GUNOLD’s concept for this year’s Texprocess 2026, which took place in Frankfurt am Main from April 21 to 24, 2026, was a complete success. “Our decision to showcase our entire product range alongside application examples and expert tips was very well received,” says Marketing Director Stephan Gunold, delighted with the positive outcome of the trade show. The focus was particularly on the Stockstadt-based company’s sustainable products as well as its laser, engraving, and sublimation services.

trinamiX mobile NIR spectroscopy: New applications for the footwear and textile industry

trinamiX GmbH expands its solution portfolio for the circular economy, now enabling the identification of materials used in the footwear and textile industries. With its mobile near-infrared (NIR) spectroscopy solutions, trinamiX supports manufacturers, sorters, recyclers, and brand owners in reliably identifying materials and improving transparency across increasingly complex value chains.

Fifteen years of Autoneum – From spin off to global technology leader

What started as a strategic carve‑out has since become the success story of a global technology leader in acoustic and thermal management solutions for vehicles. Headquartered in Winterthur, Switzerland, Autoneum supplies leading automobile manufacturers worldwide with innovative, lightweight and increasingly sustainable solutions.

Kruger, Canada, orders first nonwovens line for sustainable wipes from ANDRITZ

International technology group ANDRITZ has received an order from newly established Kruger Nonwovens to deliver a complete WetlaceTM hybrid line for the Wayagamack mill in Trois-Rivières, Quebec, Canada. With this investment, pulp and paper producer Kruger is preparing to enter the nonwovens market with a new generation of plastic-free, chemical-free materials for sustainable wipes. The line is the first of its kind in Canada and is scheduled to start production in 2028.

Picanol to present its leading weaving technology at ITM 2026

Picanol is pleased to announce it will be participating in ITM 2026 in Istanbul. This is a key event for industry professionals to engage with the Turkish textile industry as well as the extensive international audience attending the fair. During the event, Picanol will present its latest innovations to the visitors in Hall 8, booth 802.