#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: market overview for strategic future investments

At Texprocess 2026, 200 exhibitors from 28 countries will be represented. In a challenging market environment, the leading trade fair is a constant and reflects progress in textile processing – driven by automation, digitalisation and AI. In addition, international start-ups present their ideas and meet partners from industry and research. Techtextil takes place in parallel with an optimised hall layout.

Pfaff Industrial announces new managing director

Since February 2, 2026, Michael Kilian has been the new managing director (speaker for the management board) of PFAFF Industriesysteme und Maschinen GmbH. He succeeds Dr. Frank Meyer, who will remain Managing Director at KSL Joining Technology GmbH in Bensheim. Together with Ms. Jing Fan (Managing Director for finance & controlling, human resources, IT, and quality), Michael Kilian will take over responsibility for the long-established Kaiserslautern-based company.

RETECH showcases high-precision godets for high-performance fiber processing at Techtextil 2026

RETECH designs and manufactures godets and draw frames for heated, ambient and cooled processes, enabling precise heat treatment and consistently high yarn quality for a wide range of polymers and applications, with process temperatures of up to 400 °C for high-performance fibers. The company’s key competence lies in exact and stable temperature and speed control, individually adapted to the specific material and process requirements.

BW Converting expands Southeast Asian presence with new agency partnerships in Vietnam and Indonesia

BW Converting is strengthening its presence in Southeast Asia through new agency partnerships in Vietnam and Indonesia, reinforcing the company’s commitment to supporting textile manufacturers across the region. The expansion comes as BW Converting prepares to exhibit at SaigonTex 2026 (April 8–11, Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam) and INDO INTERTEX 2026 (April 15–18, Jakarta International Expo, Indonesia).

Driving WARP KNIT Inspiration

KARL MAYER sees performance fabrics and next-level textile solutions in particular as potential growth drivers for its customers, as a motor for business development and as real game changers for the entire textile industry. Innovation does not happen by chance. It is the result of close exchange with customers & brands, textile expertise and competence in textile machine engineering. This is why KARL MAYER is investing in progress and collaborative development and opening its TEXTILE INNOVATION CEN-TER (TIC) – a place to be for the entire textile world.