#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

Gunold showcases embroidery product range and services at Texprocess

At Texprocess 2026, GUNOLD will present numerous hands-on examples related to embroidery in Hall 8, Booth E20. The focus is on creative embroidery designs as well as the extensive product range of threads, nonwovens, and accessories for embroidery and embellishment. “Trade visitors can once again look forward to many new and creative embroidery designs. Of course, we will also showcase the matching products required to bring these ideas to life,” announces Marketing Manager Stephan Gunold.

Texprocess 2026: market overview for strategic future investments

At Texprocess 2026, 200 exhibitors from 28 countries will be represented. In a challenging market environment, the leading trade fair is a constant and reflects progress in textile processing – driven by automation, digitalisation and AI. In addition, international start-ups present their ideas and meet partners from industry and research. Techtextil takes place in parallel with an optimised hall layout.

Precision, performance and progress: British textile machinery at Techtextil and Texprocess 2026

As global demand accelerates for lighter, stronger and more sustainable technical textiles, the machinery and testing technologies behind their manufacture are evolving at pace. At the Techtextil and Texprocess exhibitions in Frankfurt this April, eight members of the British Textile Machinery Association (BTMA) will demonstrate how advanced engineering continues to shape the performance, precision and resource efficiency of advanced fibre and fabric production.

STFI presents concepts for the textile circular economy and solutions for a healthy and safe life at Techtextil

Sächsisches Textilforschungsinstitut e.V. (STFI) has been supporting companies in developing marketable innovations for over 30 years. With a clear focus on sustainability, the environment, health and protection, the STFI offers future-oriented research, textile testing for tailor-made solutions and certification of per- sonal protective equipment. At Techtextil 2026, the institute will present ideas for the textile circular econ- omy and showcase solutions for healthy and safe living.

Cetex: Textile innovations “Made in Saxony” at Techtextil

This year, the Cetex Institut gGmbH is once again not only exhibiting but also organising a joint booth at Techtextil. Together with co-operation partners, textile innovations “Made in Saxony” will be presented on almost 85 m². The spectrum covers everything from textile machine construction and the manufacture of technical textiles to measuring and testing technology, with research and development also having its place.

Kordsa showcases its global expertise in material technologies at JEC World 2026

Kordsa, a subsidiary of Sabancı Holding, shared its global expertise in material technologies with participants at JEC World 2026, held in Paris. The company’s solutions developed for a wide range of industries—particularly aviation, energy, and automotive—stood out among its key innovations at the exhibition. Throughout the event, Kordsa also presented its vision for sustainable growth and its strategic transformation in composite technologies to international stakeholders.