#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Texprocess 2026: Automation, digitalisation and AI reshape textile processing

Investment decisions in textile processing have become increasingly complex. Rising energy prices, labour shortages and geopolitical uncertainties are forcing companies to prioritise technologies that deliver measurable improvements in efficiency and process stability. This applies not only to apparel production, but also to the processing of technical textiles and high-performance materials. Modernisation projects are therefore being evaluated more selectively – but the pressure to upgrade production systems continues to grow. Texprocess 2026 reflects this tension between cautious investment behaviour and increasing technological demand.

RE&UP partners with Madewell and ISKO on textile-to-textile denim capsule

RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a collaboration with American denim brand Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into recycled feedstock for a textile-to-textile denim capsule, RE&UP demonstrates the commercial viability of circular systems in the denim sector.

Sedo Treepoint will exhibit smart technologies for technical textile production

As technical textile production becomes increasingly complex and sustainability requirements intensify, digital integration is evolving from an efficiency tool into a strategic task. At Techtextil 2026 (April 21–24, Frankfurt am Main), Sedo Treepoint will present smart digital systems designed to address the demanding production environments of technical textile manufacturing. The company’s focus will be on practical technologies that enhance process transparency, reproducibility, and efficient resource use. Visitors will meet Sedo Treepoint in Hall 12, Booth D05.

ITM presents cutting-edge textile research at Techtextil

From April 21 to 24, 2026, the Chair of Textile Machinery and High Performance Material Technology (ITM) at TUD Dresden University of Technology will be presenting its current research at Techtextil, the leading international trade fair for technical textiles and nonwovens. In Hall 12.0, Stand D41, the team will be demonstrating how it combines high-performance fibers, AI-supported digital development tools and innovative machine technologies to develop textile solutions for lightweight construction, construction, medical technology and sustainable production from atom to product.

CHT Group to showcase intelligent specialty chemical solutions at Techtextil 2026

At this year's Techtextil 2026 in Frankfurt am Main, the CHT Group will be presenting its comprehensive portfolio of tailor-made specialty chemicals and process solutions for technical textiles. As a reliable partner to the global textile industry, the company offers innovative products and in-depth technical expertise across all areas of the textile value chain – from pretreatment, dyeing, and printing to finishing, coating, and fiber auxiliaries.