#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

YKK invests USD 150 million in new manufacturing facility in India

YKK Corporation has announced plans to construct a new manufacturing facility in India, reinforcing its long-term commitment to one of the world's fastest-growing textile and apparel production hubs. The new factory will be built at Origins by Mahindra in Chennai, Tamil Nadu, and will become the third manufacturing site of YKK India Private Limited. The facility is expected to be completed by February 2028 and represents an investment of approximately USD 150 million, covering land, buildings, machinery and equipment.

Sustainable embroidery materials and digital finishing attract attention at GUNOLD booth

More exhibition space, more visitors, and a high level of international participation: GUNOLD’s concept for this year’s Texprocess 2026, which took place in Frankfurt am Main from April 21 to 24, 2026, was a complete success. “Our decision to showcase our entire product range alongside application examples and expert tips was very well received,” says Marketing Director Stephan Gunold, delighted with the positive outcome of the trade show. The focus was particularly on the Stockstadt-based company’s sustainable products as well as its laser, engraving, and sublimation services.

Barmag and Hitech Automation enter into partnership for an auto-doff system for texturing machines

Barmag (Suzhou) Technology Co., Ltd. and Hitech Automation Solutions PVT LTD. of Surat, India, have agreed to an exclusive partnership to jointly market Hitech’s Doffmatic automation solution for Barmag’s proven manual eFK texturing machines. In many texturing facilities, manual doffing processes remain heavily operator-dependent – resulting in issues such as increased scrap, inconsistent quality, and limited productivity.

Uster’s new Recycling Opening Index guides spinners to the perfect blend

Uster AFIS 6 now offers the key data for better decisions when blending recycled fibers. Process control is decisive in determining the quality and economic outcome. The new R Recycling Module of AFIS 6 introduces the Recycling Opening Index (ROI), so spinners can optimize their circularity credentials. It was officially launched at ITM 2026 in Istanbul, Türkiye.

The heart of the technical textiles and nonwovens world will beat in Istanbul

Only 1 day remains until HIGHTEX 2026 International Technical Textiles and Nonwovens Exhibition opens its doors. Bringing together manufacturers, technology developers, investors, and industry professionals from around the world, HIGHTEX 2026 is preparing to showcase the innovations shaping the future of the industry. As the countdown to this major event continues, Istanbul is once again getting ready to become the meeting point of the global technical textiles industry.

Grasim Industries announces fresh investment of ₹3094 Crore to expand Lyocell capacity

Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094 crore, for Phase II Lyocell capacity of 110K TPA at Harihar, Karnataka. This expansion will consist of 2 lines of 55K TPA (150 Tons per day) each. The first line is expected to be commissioned by 2028, and the second line is expected to be commissioned by 2030.