#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Vandewiele to showcase weaving innovations and automation solutions at ITMA Asia 2026

At ITMA ASIA + CITME 2026, taking place from November 20 to 24 in Shanghai, Vandewiele will present a broad range of technologies for weaving, carpet manufacturing, tufting, yarn processing and automation. The company's innovations focus on increasing productivity, improving process efficiency, reducing resource consumption and providing greater flexibility in textile manufacturing. Visitors can explore the latest developments at Booth D01 in Hall 3 of the National Exhibition and Convention Center (NECC).

KARL MAYER expands TM WEFT capabilities for fashion fabrics at ITMA ASIA 2026

A new E 36 gauge, an EL pattern drive and improved yarn tension regulation extend the application possibilities of KARL MAYER's TM WEFT warp knitting machine. At ITMA ASIA 2026, the company will demonstrate the developments alongside a collection of woven-like warp knitted fabrics for fashion and apparel.

Textiles Recycling Expo USA 2027 opens registration and expands with manufacturing exhibition

The second edition of Textiles Recycling Expo USA will take place on 7–8 April 2027 in Charlotte, North Carolina. Following a debut that attracted more than 1,800 visitors and 95 exhibitors, the event will expand its exhibition and conference programme and will be held alongside the new Textiles Manufacturing Expo.