#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

VEIT Group presents product highlights and innovations at Texprocess 2026

At Texprocess 2026 in Frankfurt am Main (April 21–24, Hall 8.0, Stand A18), the VEIT Group presents its latest solutions and product highlights for the industrial production of clothing and the processing of technical textiles. The focus is on efficient technologies for ironing, pressing, fusing, laminating and textile refinishing processes, covering applications from the apparel industry through to technical textiles as well as interior and automotive sectors.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Innovation as the answer: Techtextil and Texprocess honour solutions to global challenges with the 2026 Innovation Awards

The winners of the Techtextil and Texprocess Innovation Awards 2026 have been announced. Across ten categories, 17 international winners are being recognised for pioneering research, innovative products and materials, as well as new processes and technologies. These innovations provide solutions far beyond the textile industry – including sectors such as automotive, aerospace, medical, architecture, construction and robotics. The awards ceremony takes place on 21 April at Techtextil and Texprocess in Frankfurt. From 21 to 24 April, there is a winners’ exhibition as well as guided tours.

RUDOLF is pioneering the future of technical textiles by developing innovative, functional solutions

At Techtextil 2026, RUDOLF presents its latest innovations for textile auxiliaries, textile care and construction chemicals. Based in Geretsried, Bavaria, the company draws on more than 100 years of experience and continues to position itself as a global technology partner focused on quality, innovation and sustainability.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

ISKO introduces a new chapter of denim innovation at Kingpins Amsterdam with FW 27/28

At Kingpins Amsterdam, ISKO presents its latest FW27/28 collection, a forward-looking exploration of denim that merges advanced color technologies, innovative fabric engineering, and contemporary finishing techniques. Designed to meet the evolving demands of the industry, the collection reflects ISKO’s commitment to pushing the boundaries of authenticity, performance, and responsible innovation, while also embracing a strong lifestyle perspective.

Asahi Kasei Advance to showcase high-performance non-woven and fibers at Techtextil 2026

Asahi Kasei Advance will present its portfolio of high-performance nonwovens, flame-retardant fabrics, and advanced textile and fiber solutions designed for various industries during its first-ever exhibition at Techtextil 2026. Techtextil is the leading international trade show for technical textiles and nonwovens, taking place from April 21-24, 2026, in Frankfurt, Germany. Asahi Kasei Advance will highlight 14 brands, with special focus on four key materials as its debut at the exhibition in Hall 12.1 at booth C35.