#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

YKK launches no. 3 size of QuickFree® click-TRAK® magnetic zipper globally

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60% the size of the No. 5 size *1. This enables applications in lightweight garments, sportswear, hooded apparel, and other similar uses.

Fashion for Good launches DW(O)R-X to navigate the emerging landscape of PFAS-free finishes

Fashion for Good announced the launch of Project DW(O)R-X, a collaborative initiative designed to benchmark PFAS alternative durable water- and oil-repellent (DW(O)R) chemistries. Responding to growing market demand for alternatives to PFAS‑based finishes, the project aims to generate reliable, comparable data that can support informed sourcing decisions and the assessment of emerging chemistries.

YKK develops concept EXCELLA® zipper tape using nonwoven fabric partially derived from used clothing

YKK Corporation has developed a concept version of its premium EXCELLA® zipper series made from nonwoven fabric sheets created by fiberizing used clothing and other textile materials. Based on a proposal by fashion designer Yuima Nakazato, this item was created as a result of collaboration between Nakazato, Seiko Epson Corporation and YKK. The concept zipper was incorporated as a material component for pieces in the newest YUIMA NAKAZATO Couture Collection, “INFERNO,” which was unveiled in Paris, France on July 8, 2026.

Dedicated car seat model of SHIMA SEIKI’s P-CAM® R Cutting Machine unveiled

Leading Japanese textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, showed a special version of its P-CAM® R multi-ply computerized cutting machine dedicated to the production of car seats for the first time, at a private exhibition held over two days on Thursday, July 2nd and Friday, July 3rd at the Kariya City Industrial Promotion Center in Aichi Prefecture.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

DOMOTEX Southeast Asia 2026 - Building the Gateway to ASEAN's fast-growing flooring market

From 11–13 November 2026, the inaugural DOMOTEX Southeast Asia will take place at BITEC (Bangkok International Trade & Exhibition Centre) in Bangkok, Thailand. Jointly organized by GLOBUS Events Limited and Hannover Milano Fairs Shanghai Ltd., with Worldex G.E.C. Co., Ltd. as the local partner, the exhibition marks the expansion of the internationally recognized DOMOTEX brand into Southeast Asia. As the newest addition to the global DOMOTEX portfolio, the exhibition has been developed specifically to serve the rapidly evolving ASEAN market, creating a dedicated business event for the flooring and interior finishing industry.

Execs help steer Cascale’s consumer goods agenda in Athens

The 2026 Cascale Annual Meeting, taking place September 15–17 in Athens, Greece, will convene leaders from across the global consumer goods value chain to tackle one of the industry’s defining questions: how to accelerate meaningful, system-wide transformation. Guiding those conversations as this year’s co-chairs are Sean Cady, vice president, global sustainability, responsibility, trade, and government affairs at VF Corporation, and Dr. Delman Lee, vice chair at TAL Apparel Limited.