#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

Groz-Beckert showcases textile innovation at ShanghaiTex 2025

From December 16 to 19, 2025, the global textile industry will gather at ShanghaiTex at the Shanghai New International Expo Center (SNIEC), where Groz-Beckert will present its latest highlights and innovations across its five product areas – Knitting, Weaving, Nonwovens, Sewing, and Spinning – at Hall N3, Booth A05.

YKK receives ISPO Textrends Awards for circular innovations

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) is pleased to announce that the ISPO Textrends judges have selected YKK's 3D Composite Puller as the Best Product in the Accessories category. They also selected YKK’s NATULON Plus® Fiber Sourced™ zipper with Recycled PET Open Parts as a Top 5 item in the same category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Testing and research laboratory ensures safe and more sustainable products worldwide

For 80 years, Hohenstein has stood for independent testing, scientific expertise and practical solutions. Today, the testing and research service provider supports manufacturers and brands worldwide in making textiles, hardlines and medical devices safe, more sustainable and market-ready – thereby building trust among consumers. With an international presence and interdisciplinary expertise, Hohenstein supports its customers from production through to market launch, helping them navigate an environment of growing regulatory and societal demands.

Perfect quality through collaboration: Machinery from Trützschler, Toyota and Murata at Zirve Tekstil

In today’s textile industry, excellence is not achieved by chance – it’s the result of deliberate decisions, technical expertise, and the courage to go beyond conventional paths. The Turkish company Zirve Tekstil has done just that: by combining the best technologies from Trützschler, Toyota and Murata, they’ve created a production setup that delivers outstanding yarn quality – recognized worldwide.

Engineering depth and diversity for composites

Airbond is the latest member of the British Textile Machinery Association (BTMA) to receive recognition for contributions to the composites industry. The engineering firm based in Pontypool, South Wales, has just received the Make UK Energy and Sustainability Award for its Lattice 3D Printing project.