#Textile processing

2022-09-08

Coloreel appoints Elin Wengström as the new VP of Marketing

Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally. © 2022 Coloreel

The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.

Coloreel has now appointed Elin Wengström as their new VP Marketing. Elin joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as Marketing Director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank - both as an employee and as a brand strategy consultant.

Torbjörn Bäck, CEO Coloreel, comments:

“I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.”

Elin Wengström, VP Marketing Coloreel, comments:

“I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionize an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”

Elin Wengström joined Coloreel as VP Marketing in mid-August and will be based in Stockholm, Sweden.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Pfaff Industrial announces new managing director

Since February 2, 2026, Michael Kilian has been the new managing director (speaker for the management board) of PFAFF Industriesysteme und Maschinen GmbH. He succeeds Dr. Frank Meyer, who will remain Managing Director at KSL Joining Technology GmbH in Bensheim. Together with Ms. Jing Fan (Managing Director for finance & controlling, human resources, IT, and quality), Michael Kilian will take over responsibility for the long-established Kaiserslautern-based company.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

Groz-Beckert showcases textile innovation at ShanghaiTex 2025

From December 16 to 19, 2025, the global textile industry will gather at ShanghaiTex at the Shanghai New International Expo Center (SNIEC), where Groz-Beckert will present its latest highlights and innovations across its five product areas – Knitting, Weaving, Nonwovens, Sewing, and Spinning – at Hall N3, Booth A05.

Fabolose: Fabricating vegan and circular leather alternatives from bio-tech-derived cellulose

Fabulose is an EU funded project coordinated by the German Institutes of Textile and Fiber Research (DITF). Its consortium consists of leading research institutes, biotech innovators, and industry stakeholders who aim to create high-performance, biobased and recyclable leather-like fabrics, using efficient biotech production routes for bacterial cellulose, cyanophycin and bacterial pigments

Connecting the ASEAN textile sector: sustainability, trends, and technology take centre stage at this week’s VIATT 2026

Opening this week Thursday, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) is set to welcome visitors from ASEAN’s dynamic textile market and beyond. From 26 to 28 February, VIATT 2026 – the fair’s third editions – will reinforce its strategic proposition with an integrated showcase of the three core sectors of the entire textile value chain. Beyond new sourcing opportunities in Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies, the fair will present an expanded fringe programme.

Measure and control the fiber – optimize yarn quality

Producing consistent yarn quality is an everyday challenge – and a very difficult one. Detailed knowledge and understanding of the fiber raw material is absolutely critical to achieving the best possible quality in the yarn. To help spinners, Uster experts have put together guidelines for avoiding yarn irregularity claims, in a special edition of the Uster News Bulletin.

Coats Digital appoints Himanshu Mehrotra as Managing Director to lead next phase of cloud and AI-driven innovation

Coats Digital is delighted to announce the appointment of Himanshu Mehrotra as Managing Director to lead the company’s strategic direction, innovation agenda, and global growth as it accelerates the development of its cloud-native, AI-powered software solutions for the global apparel and footwear supply chain.