Huntsman Textile Effects launches 210 new color formulations with Pantone

The new dye formulations extend the PANTONE® FASHION, HOME + INTERIORS Textile  Color System® and deliver exceptional color accuracy, production efficiency and product performance. Based on Huntsman Textile Effects’ award-winning groundbreaking range of AVITERA® SE reactive dyes, the new formulations enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities.

Using this color system, designers, brands and mills can speed the time from inspiration to production while consistently delivering high-quality products to achieve the highest level of light-, wet- and chlorine-fastness. Textiles dyed with these new formulations also conform to the most stringent international industry standards and are free of para-chloro-aniline (PCA) and other regulated chemicals.

“The need for environmental and economic sustainability is dramatically changing the global textile sector and calling for radical new solutions like the AVITERA® SE dyes. With the collaboration of Pantone, we are helping mills satisfy the quality and performance needs of the world’s premier apparel and home fashion brands while also achieving cost-effective production and a cleaner supply chain,” said Jay Naidu, Vice President, Strategic Marketing and Planning of Huntsman Textile Effects.

“In the textile sector, the ability to accurately and consistently reproduce one’s desired color in production around the world is essential. Brands and mills need a sophisticated and environment-friendly color solution that can be easily and cost-effectively reproduced in today’s production environments. Combining the expertise of Pantone and Huntsman Textile Effects, we are helping the industry meet these multiple challenges,” added Mitch Cole, Global Director of Marketing, Pantone Fashion, Home + Interiors.

The 210 dye formulations launched from Huntsman Textile Effects today addresses evolving consumers’ tastes and significant market needs. These include shades with pale, medium, dark, intense dark and brilliant shades, and even deep black.

The poly-reactive AVITERA® SE dyes ensure accurate dyeing and rapid and very high exhaustion rate for cotton and other cellulosic fibers and their blends. They help mills enhance Right-First-Time performance and improve productivity by 25% or more. At the same time, they provide a significantly better environmental footprint than any conventional dyeing and washing-off process or current best available technology. With AVITERA® SE dyes, water and energy consumption along with carbon dioxide (CO2) emissions can be reduced by half.  

As a global textile leader with distribution centers serving every textile hub worldwide, mills using the new Huntsman Textile Effects formulations for the PANTONE FASHION, HOME + INTERIORS Textile Color System can be assured of reliable access to high-quality dyestuffs and expert technical support no matter where they are in the world.  

To download the reproducible Huntsman Textile Effects’ dyestuff formulations for the PANTONE FASHION, HOME + INTERIORS Textile Color System, visit www.matchpantonecolorsbyhuntsman.com

AVITERA® is a registered trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all countries.