#Textile chemistry

2021-11-29

Huntsman’s AVITERA® SE Rose gives textile mills a competitive advantage

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the best available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

New 3rd-Generation AVITERA Dye Delivers Sustainability, Performance and Value

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

“The latest addition to our third-generation AVITERA® dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” said Lutfu Okman, Vice President Global Revenue, Huntsman Textile Effects.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

BASF at Techtextil 2026: Helping to shape the future of the textile industry with tangible solutions

At the leading international trade fair for technical textiles and nonwovens from April 21 to 24, 2026 at the Messe Frankfurt, BASF will present numerous solutions and new projects in the textile sector to customers and partners at booth B 68 in hall 11.0. The focus is on product innovations and future-oriented technologies.

CHT Group to showcase intelligent specialty chemical solutions at Techtextil 2026

At this year's Techtextil 2026 in Frankfurt am Main, the CHT Group will be presenting its comprehensive portfolio of tailor-made specialty chemicals and process solutions for technical textiles. As a reliable partner to the global textile industry, the company offers innovative products and in-depth technical expertise across all areas of the textile value chain – from pretreatment, dyeing, and printing to finishing, coating, and fiber auxiliaries.

Covestro to exhibit solutions for a more sustainable and productive textile industry at Techtextil 2026

Covestro will present a broad portfolio of material innovations for textile coatings, adhesive films and thermoplastic polyurethanes (TPUs) at Techtextil 2026 (Hall 11.0, Booth C79). The exhibits will demonstrate how advanced solutions can enhance durability, recyclability and manufacturing efficiency across applications such as automotive, infrastructure, protective apparel and sportswear. A particular focus will be on more sustainable coating technologies, including antimicrobial systems based on INSQIN® in combination with AGXX from Heraeus Precious Metals, as well as the integration of Pontacol® thermoplastic adhesive films into Covestro’s offering.

Techtextil 2026 recognition for the UK’s FET

Fibre Extrusion Technology (FET) will receive the Techtextil 2026 New Production Technology Innovation Award at next week’s Techtextil in Frankfurt (April 21-24). The Leeds-based member of the British Textile Machinery Association (BTMA) has developed the FET-500, a new toxic solvent-free gel small scale system for the production of ultra-high-molecular-weight polyethylene (UHMWPE).

Lower CO2, stronger bonds: Indorama Ventures enables customers’ performance at Techtextil

At Techtextil 2026 in Frankfurt am Main, Indorama Ventures presents its latest material innovations aimed at supporting customers in achieving both performance and sustainability targets. The company highlights solutions based on recycled and bio-based raw materials as well as advanced binder fibers, addressing current market demands for lower CO₂ emissions, improved efficiency, and reliable supply.