#Sustainability

2024-09-12

Committing to 100% bluesign® approved fabrics by 2025, Storm Creek joins bluesign® System as the first US Promotional Products Brand Partner

Storm Creek, a leading innovator in sustainable apparel within the promotional products industry, is proud to announce its official partnership with bluesign® as a system partner. This partnership marks a significant milestone, as Storm Creek becomes the first promotional products brand to join the bluesign® system, setting a new standard for sustainability in the industry.

As part of this commitment, Storm Creek has pledged to use only bluesign® Approved fabrics by 2025. Their upcoming 2025 product catalog will already feature a range of products made with bluesign® certified fabrics, demonstrating their dedication to reducing environmental impact and promoting safe, responsible production practices.

“This partnership takes our already strong commitment to sustainability to the next level,” said Doug Jackson, Storm Creek Founder and President. “Our aim is to inspire and educate promotional products distributors to sell sustainably and increase the impact their end buyers can have. Storm Creek is proud to set the standard for the promo industry.”

Storm Creek’s partnership with bluesign® aligns with their mission to deliver high-performance, sustainable apparel while minimizing environmental impact. By adhering to the rigorous standards set by bluesign®, Storm Creek is not only ensuring the safety and sustainability of its products but also leading the charge in transforming the promotional products industry.

"We are thrilled to welcome Storm Creek as a promotional products brand to join the bluesign® System," said Daniel Rüfenacht, CEO of bluesign technologies ag. "Their commitment to using 100% bluesign® Approved fabrics by 2025 is a bold and commendable step towards a more sustainable future. Storm Creek’s leadership in this area sets an inspiring example for the entire promotional products industry."

For more information on bluesign® and their commitment to sustainable practices, please visit www.bluesign.com. For more information on Storm Creek visit distributor.stormcreek.com.

bluesign launches bluepass alongside first consumer-facing campaign

With its first consumer-facing advertising campaign, bluesign is taking a new approach to making chemical management, manufacturing standards and third-party verification more visible to consumers. The UNSEEN campaign will launch on September 20 around New York Climate Week and accompanies the introduction of bluepass, bluesign’s new consumer-facing designation.

The Or Foundation, adidas, BESTSELLER, H&M Group, and Inditex launch Apparel Recovery Coalition, responding to impacts of post-consumer textile exports

adidas, BESTSELLER, H&M Group, Inditex and The Or Foundation, with support from Circle Economy, unveiled the Apparel Recovery Coalition (ARC). The coalition will explore how producer responsibility systems can support circular pathways such as reuse, upcycling, recycling, and responsible waste management in countries that receive large volumes of exported secondhand apparel.

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.

EIM evolves into a new Environmental Intelligence to measure the impact of textile production

¿Do we really know the environmental impact behind a garment? Answering this question remains one of the textile industry’s major challenges. Garment production involves multiple stages, from yarn and fabric to final finishing, carried out by different players across the supply chain. Accesing reliable data from each process, connecting it and establishing a common language are essential to understanding a product’s true impact.

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

UNIFEQ Europe adopts Coats Digital’s GSDCost and AI-powered GSDQuest to support rapid growth

Coats Digital is pleased to announce that rapidly growing Polish defence and uniform manufacturer UNIFEQ Europe Sp. z o.o. has invested in its award-winning GSDCost solution together with its AI-powered GSDQuest platform to establish a consistent approach to garment costing, improve sewing-floor productivity and accelerate labour costing for tenders and new products.

EURATEX urges Member States to prioritise competitiveness in the next EU budget

Ahead of crucial discussions among EU Member States on the next Multiannual Financial Framework (MFF) for 2028–2034, EURATEX, the European Apparel and Textile Confederation, calls on European leaders to safeguard ambitious funding for industrial competitiveness and ensure that these resources translate into concrete investment support in European companies.

Brazil: The Italian textile and textile-machinery sector takes centre stage at two workshops

From 19 to 24 October 2026, Brazil will host a mission showcasing Italian excellence in the textile and textile machinery sectors, with two workshops scheduled for 20 October in the state of Santa Catarina and 22 October in São Paulo. The initiative will bring together Italian companies specialising in textile machinery, yarns, fabrics and clothing accessories, with the aim of strengthening commercial and industrial ties between the two countries and opening up new opportunities for collaboration.

KARL MAYER highlights new technologies and growth opportunities at INDIA ITME 2026

India‘s textile industry is undergoing a profound transformation: What was previously a production hub driven primarily by cost and volume is increasingly evolving into a market focused on technology, exports, and value creation. KARL MAYER supports this change with high-performance machinery solutions and innovative textile concepts, and is therefore looking forward to INDIA ITME 2026 with great anticipation.