[pageLogInLogOut]

#Sustainability

Committing to 100% bluesign® approved fabrics by 2025, Storm Creek joins bluesign® System as the first US Promotional Products Brand Partner

Storm Creek, a leading innovator in sustainable apparel within the promotional products industry, is proud to announce its official partnership with bluesign® as a system partner. This partnership marks a significant milestone, as Storm Creek becomes the first promotional products brand to join the bluesign® system, setting a new standard for sustainability in the industry.
© 2024 bluesign
© 2024 bluesign


As part of this commitment, Storm Creek has pledged to use only bluesign® Approved fabrics by 2025. Their upcoming 2025 product catalog will already feature a range of products made with bluesign® certified fabrics, demonstrating their dedication to reducing environmental impact and promoting safe, responsible production practices.

“This partnership takes our already strong commitment to sustainability to the next level,” said Doug Jackson, Storm Creek Founder and President. “Our aim is to inspire and educate promotional products distributors to sell sustainably and increase the impact their end buyers can have. Storm Creek is proud to set the standard for the promo industry.”

Storm Creek’s partnership with bluesign® aligns with their mission to deliver high-performance, sustainable apparel while minimizing environmental impact. By adhering to the rigorous standards set by bluesign®, Storm Creek is not only ensuring the safety and sustainability of its products but also leading the charge in transforming the promotional products industry.

"We are thrilled to welcome Storm Creek as a promotional products brand to join the bluesign® System," said Daniel Rüfenacht, CEO of bluesign technologies ag. "Their commitment to using 100% bluesign® Approved fabrics by 2025 is a bold and commendable step towards a more sustainable future. Storm Creek’s leadership in this area sets an inspiring example for the entire promotional products industry."

For more information on bluesign® and their commitment to sustainable practices, please visit www.bluesign.com. For more information on Storm Creek visit distributor.stormcreek.com.



More News from bluesign technologies ag

#Sustainability

bluesign launches bluepass alongside first consumer-facing campaign

With its first consumer-facing advertising campaign, bluesign is taking a new approach to making chemical management, manufacturing standards and third-party verification more visible to consumers. The UNSEEN campaign will launch on September 20 around New York Climate Week and accompanies the introduction of bluepass, bluesign’s new consumer-facing designation.

#Textile chemistry

bluesign updates chemical reference lists with stronger PFAS restrictions

bluesign has published the 2026 editions of its three core chemical reference lists, introducing updated substance limits and testing requirements in line with the latest scientific findings and regulatory developments.

#Sustainability

bluesign appoints Hanane Taidi as CEO to lead next phase of global impact

bluesign, which partners with the textile industry to reduce adverse impact across the value chain, appoints Hanane Taidi as Chief Executive Officer, marking a pivotal moment as the company builds on its leadership amid rapid industry change.

#Sustainability

bluesign technologies introduces bluepass

bluesign technologies ag (www.bluesign.com) today announces the launch of bluepass, a new certification mark and product labeling system created to deliver clear, substantiated, and verifiable sustainability claims at scale.

More News on Sustainability

#Sustainability

Inside the Making at Ecomondo 2026: Textile supply chain calls for transparency and measurable sustainability

Transparency, verifiable environmental claims and closer cooperation across the textile value chain were the central themes of the “Inside the Making: The Power of the Process” panel at Ecomondo 2026 in Rimini. Representatives from denim and sportswear manufacturing, textile finishing, digital printing and branding discussed how technological innovation and supply chain collaboration can help companies meet new European regulatory requirements while making sustainability economically viable.

#Recycling / Circular Economy

H&M Foundation highlights economic barriers to scaling circular textile systems

Discussions at Textile Exchange 2026 underline the need for coordinated investment, reliable material flows and a fair distribution of costs and risks across the textile recycling value chain.

#Recycled Fibers

C&A and Zalando join Altag® Fiber Club to accelerate adoption of agricultural waste-based fibres

Fashion for Good and AltMat announced today that C&A and Zalando have joined the Altag® Fiber Club as its first brand signatories, marking a critical commercial milestone in the journey to mainstream adoption of next-generation fibres derived from agricultural waste.

#Industry 4.0 / Digitalization

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

Latest News

#Retail & Brands

Marks & Spencer expands across Asia Pacific through partnership with Global Fashion Group

Marks & Spencer (M&S) and Global Fashion Group (GFG) have announced a strategic partnership to expand the British retailer's fashion business across Asia Pacific. M&S has launched on Southeast Asian fashion platform ZALORA and plans to enter THE ICONIC in Australia and New Zealand in early 2027. The agreement also introduces regional fulfilment for Australian M&S.com orders, enabling faster deliveries and returns while supporting a capital-light international growth strategy.

#Natural Fibers

Woolmark survey: 82% of consumers prefer natural fibres over synthetics

A new consumer survey commissioned by Woolmark and conducted by Ipsos across five major markets reveals a strong preference for natural fibres over synthetic alternatives. On average, 82% of respondents in the United States, France, Germany, Italy and China said they would choose natural fibres when price, style and fit are equal. The findings coincide with the launch of Woolmark's new global brand platform, “Return to Real”, which highlights the natural performance properties of Merino wool and the growing importance of verified fibre quality.

#ITMA Asia + CITME 2026

KARL MAYER introduces MULTIPLY BX for high-efficiency wind turbine reinforcement fabrics

KARL MAYER is expanding its composite machinery portfolio with the new MULTIPLY BX, a biaxial warp knitting machine specifically developed for the production of reinforcement textiles used in wind turbine rotor blades. Designed for high output and efficient material utilisation, the machine achieves production speeds of up to 500 m/h and offers a productivity increase of 20 to 25% compared with the established MAX GLASS ECO. The MULTIPLY BX will make its debut at the KARL MAYER (China) Product Show in Changzhou during ITMA ASIA 2026.

#Recycling / Circular Economy

ReSpin founder Åsa Strandberg receives Innovation Champion of the Year 2026 award

Åsa Strandberg, founder and CEO of Swedish textile recycling company ReSpin AB, has been named Innovation Champion of the Year 2026. The award recognises her development of RespinJenny, a patented technology designed to recycle textile waste into new, high-quality fibres without using water, chemicals or additional virgin raw materials. The distinction was presented by the Olle Oscarsson Foundation and Axera Inkubator at Guldgalan in Sweden.

TOP