#Sustainability

2021-09-02

Champion® Athleticwear partners with The Renewal Workshop to give consumers additional eco-friendly apparel choices

The new Champion Renewed line currently features the brand's iconic Reverse Weave® sweatshirts renewed by The Renewal Workshop. The collection ranges from $30-$45 (40% off the original MSRP) and is available at www.renewalworkshop.com/pages/champion. (Photo: Business Wire)

As part of its global “Be Your Own Champion” campaign, Champion Athleticwear today announced that it has launched Champion Renewed in partnership with The Renewal Workshop – a company that renews apparel that would have otherwise gone into landfill.

Brand launches new collection that expands responsibly made products and supports “Be Your Own Champion” campaign

The partnership helps extend the lifespan of the brand’s apparel and reduce waste, while supporting the “Be Your Own Champion” campaign inspired by Champion’s consumers – who care as much about how they play the game as the end result. It also articulates the brand’s commitment to designing stylish, athletic apparel and footwear that enables everyone to be a champion by confidently expressing themselves … and feel good while doing it.

The exclusive, Champion Renewed line features the brand’s iconic Reverse Weave® sweatshirts renewed by The Renewal Workshop. The collection ranges from $30-$45 (40% off the original MSRP) and is available at www.renewalworkshop.com/pages/champion.

“To us, ‘Be Your Own Champion’ means encouraging consumers to do things the right way and do them with heart – both on and off the field,” said Jon Ram, group president of global activewear for HanesBrands. “Extending the life of apparel that would have likely ended up in landfill is part of that effort, and it gives our consumers yet another reason to be proud to wear our brand.”

The Renewal Workshop uses Life Cycle Assessment (LCA) methodology to measure the impact of the textile fibers most frequently received, such as cotton, polyester and wool. Using this data, in addition to each garment’s weight, the organization can evaluate energy savings, greenhouse gas reductions, and water consumption decreases, among other things, for each item that is renewed. The Renewal Workshop then sorts, grades, thoroughly sanitizes the products using state-of-the-art waterless technology and repairs them to like-new standards. Once inspected and verified to joint quality standards, they are given a Renewal Workshop tag and made available for purchase.

“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life," said Nicole Bassett, co-founder, The Renewal Workshop. "By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit."

The partnership between Champion and The Renewal Workshop is part of the brand’s promise to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

Champion has already made significant progress reaching ongoing sustainability goals, including offering classic jersey tees made with 100% U.S. cotton, which is traceable and some of the most responsibly produced fiber in the world; introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021; and manufacturing “Game Day” sweats using 95% recycled polyester fibers, as well as other Sport category apparel with a significant percentage of recycled polyester fiber.

To learn more about the brand’s “Be Your Own Champion” campaign and sustainability efforts, visit http://www.Champion.com.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

Barmag and Neumag showcase innovations across all manmade fiber processes

For the first time, Barmag is presenting itself alongside its new parent company, Rieter: At this year’s ITM in Istanbul, both companies will be represented from June 9 to 13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B. As a technology leader in the field of chemical fiber equipment, Barmag will showcase its entire portfolio of systems for filament yarn, staple fiber, and nonwoven production, as well as solutions for the networked factory.

Walter Reiners Foundation Prize awarded to three ITA graduates

Sabina Dann, Lukas Balon and Annegret Storm from the Institut für Textiltechnik (ITA) of RWTH Aachen University were awarded the Walter Reiners Foundation Prize by the German Engineering Federation (VDMA) for their master’s and bachelor’s theses. Peter Dornier, Chairman of the Walter Reiners Foundation, presented the awards during Techtextil at the VDMA stand in Frankfurt am Main, Germany.