#Sustainability

2021-07-01

Jayashree Textiles, DuPont Biomaterials collaborate to launch new sustainable fabriccollection

Jayashree Textiles recently announced the launch of a fabric collection made with Sorona®, a sustainable, partially bio-based polymer, and JayaShree Textiles (part of Fortune 500 global conglomerate - Aditya Birla Group). The collaboration meets the needs of a growing demand for sustainable fashion options. The collaboration blends linen and partially bio-based Sorona® fibers to create garments with exceptional stretch and recovery, luxurious drape and a smooth, soft hand feel.

The new fabric collection is made with sustainable, bio-based materials.

The new collection expands the future of sustainable textiles for brands and retailers to use for comfortable casual and fashion wear.

JayaShree Textiles, (unit of Grasim Industries Limited), is a powerhouse of sustainable fashion. Established in 1949, JayaShree Textiles has revolutionized the Indian textile market by popularizing linen in India. JayaShree Textiles has been making the finest, most fashionable linen using advanced European technology and high-quality flax sourced from Belgium and France. This, combined with an untiring dedication to innovation and perfection, has cemented JayaShree Textiles as the leading provider of the finest range of linen in India.

With a rich history of textile innovation, DuPont has invented groundbreaking fibers such as nylon, Lycra®, and rayon. Its Sorona® brand — made from 37% renewable plant-based ingredients — offers a high-performing, responsibly sourced material option. Fibers made with Sorona® polymer are currently used in various apparel applications, including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, faux fur and more.

Sorona® offers technical and performance benefits, including incredible softness, stretch and recovery, and inherent stain resistance without the need for topical treatments. Sorona® is a USDA Certified Biobased Product and is certified as a OEKO-TEX® STANDARD 100 product.

JayaShree Textiles is part of the Common Thread Fabric Certification program and is a committed value chain partner, delivering high performance standards and products in collaboration with the Sorona® team.

“JayaShree Textiles is very excited to collaborate with the Sorona® team to launch the collection of Linen/Sorona® Agile fabric. This fabric is a great choice for brands and retailers looking at sustainable ways to explore comfort stretch in linen fabrics. It is an excellent choice for both top wear and bottom wear apparel," said Mr. Satyaki Ghosh, CEO, JayaShree Textiles.

"We believe collaboration is the only way we will deliver on our promises to the textile industry. Our collaboration with JayaShree Textiles is a testimony to the type of effort that will allow more apparel brands the opportunity to address tomorrow's challenges through renewably sourced fiber materials without compromising performance and value. Sustainable fashion is the future, and this new collection is a great example of how you can create stunning designs while caring for our planet," said Renee Henze, global marketing and commercial development director at DuPont Biomaterials.

Discover the feeling of nature and experience the new collection for yourself. For additional information about Sorona®, visit www.sorona.com. To learn more about JayaShree Textiles, visit:

https://www.jayashree-grasim.com/

DuPont™ Nomex® plant in Asturias receives ISCC PLUS certification

DuPont announced today that its Nomex® production facility in Tamón, Asturias, has received International Sustainability and Carbon Certification (ISCC PLUS) certification. This achievement underscores DuPont's commitment to advancing its sustainability goals and building capabilities to provide reliable Nomex® solutions from sustainable raw materials worldwide.

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

Global Standard strengthens presence in Southeast Asia at VIATT 2026

Global Standard will participate in the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) 2026, organized by Messe Frankfurt, the first textile trade show in the APAC region this year. Global Standard will host a booth and Felica Shi will lead a seminar on Global Organic Textile Standard (GOTS). The trade fair will take place from February 26 to 28, 2026, in Ho Chi Minh City, Vietnam.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.