[pageLogInLogOut]

#Retail & Brands

Leveraging the unifying power of sport to drive positive transformations

adidas announces the establishment of the adidas Foundation, a dedicated initiative designed to consolidate and amplify the company's commitment to making a meaningful impact on the communities it serves.

The adidas Foundation will center its impact around three core pillars: "People," "Planet," and "Relief." Within the "People" category, three distinct programs will be established, emphasizing anti-discrimination, sport for development, and inclusive access to sports for all. Under the "Planet" category, two dedicated programs will be developed to concentrate on preserving the physical spaces of sport and promoting sustainable practices in sport. Additionally, the "Relief" category will enable the adidas Foundation to respond to the evolving needs of partners and the global communities they serve during times of disaster and crisis.

The adidas Foundation acts as an independent entity led by a dedicated team of experts accountable for carrying out all program operations. It is supervised by the Board of Directors of the adidas Stiftung which is composed of a majority of independent experts that act as the sole shareholder of the adidas Foundation.



The adidas Foundation is set to commence its program operations in March 2024, initiating with an open request for proposals from organizations seeking funding for projects dedicated to combatting hate and discrimination through sport and physical activity. A complete set of evaluation criteria, along with application guidance for potential applicants is now available at adidasfoundation.org.

The adidas Stiftung and adidas Foundation gGmbH, a non-profit company under German private law, are based in Germany and will work with organizations and partners around the world.

To learn more about the adidas Foundation, please visit

adidasfoundation.org


More News from adidas

#Retail & Brands

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

#Textiles & Apparel / Garment

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

#Retail & Brands

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

#Retail & Brands

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

More News on Retail & Brands

#Recycling / Circular Economy

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

#Textiles & Apparel / Garment

Global size study for brands and retailers to optimize fit and market coverage

Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.

#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Latest News

#Nonwovens

25 years in the room: EDANA’s OUTLOOK™ returns to Cascais to shape a changing industry

The market does not wait, and it does not grant easy answers. Across the absorbent hygiene, personal care, and wipes sectors, business is undergoing a period of intense, necessary adjustment. New European rules on packaging, single-use items, product safety, and end-of-life are forcing companies to drop old assumptions about materials and performance. At the same time, producers must keep their goods safe, reliable, and affordable for the babies and aging adults, who rely on them every day.

#Recycling / Circular Economy

Recover™ names Enes Adak and Fehmi Yüksel as Co-CEOs to accelerate its next growth phase

Recover™, a leading materials science company and global producer of consistent high-quality, recycled cotton fibers and circular material solutions at scale, today announced the appointment of Enes Adak and Fehmi Yüksel as Co-Chief Executive Officers. This leadership transition marks an important step in Recover’s evolution as the company enters its next stage of development.

#Research & Development

ADD-ITC 2026 highlights strong industry participation

The Aachen-Dresden-Denkendorf International Textile Conference (ADD-ITC) 2026 will place a strong focus on the exchange between textile research and industry when it takes place on November 26–27, 2026, at the International Congress Center Dresden. According to the preliminary conference program, more than two-thirds of all presentations will be contributed by companies or jointly presented by industry and research institutions.

#Recycling / Circular Economy

Arc'teryx introduces System 0™, a new framework for the future of product design and circularity

Arc'teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today introduced System 0™, a new framework that reimagines how products can be designed, manufactured, used, repaired, and ultimately regenerated. System 0 represents the next evolution for sustainability in the outdoor industry, as it embeds circular thinking across an entire product lifecycle while maintaining the uncompromising performance standards that define the Arc’teryx brand.

TOP