“Through Fabrics of the Future we are committed to supporting start-ups in scaling their innovations. Fabric innovations will play a crucial role in making fashion more circular as well as creating lower impact materials, but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together. ” — Nicolaj Reffstrup, GANNI Founder

Circulose® is a new natural material made by recovering discarded cotton textiles into a dissolving pulp. In a breakthrough process powered by 100% renewable energy, Circulose® transforms discarded textiles into a new material that needs no cotton fields, no oil, and no trees. As a soft introduction, two pants in the Pre-Fall collection will be made of 100% viscose of which 15% is Circulose® recycled from discarded textiles at Renewcell’s plant in Sweden. GANNI is committed to incorporating more of the material into future collections and is already working on other styles upcoming collections.