#Recycling / Circular Economy

2022-06-09

GANNI introduces styles made with Circulose® in main collection

GANNI pants made with Circulose® – Photo: GANNI

Danish affordable luxury brand GANNI announces their first launch of products made partly with Circulose® within their ‘Fabrics of the Future’ initiative, an ambitious in-house programme dedicated to researching and developing innovative materials that will help inform the transition towards a more circular and lower impact fashion industry. The launch of these exclusive styles coincides with the Global Fashion Summit, the world’s leading summit on sustainability in Fashion. During the summit, GANNI will host pop-ups around Copenhagen and in the brand’s Copenhagen Flagship Store.

“Through Fabrics of the Future we are committed to supporting start-ups in scaling their innovations. Fabric innovations will play a crucial role in making fashion more circular as well as creating lower impact materials, but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together. ” — Nicolaj Reffstrup, GANNI Founder

Circulose® is a new natural material made by recovering discarded cotton textiles into a dissolving pulp. In a breakthrough process powered by 100% renewable energy, Circulose® transforms discarded textiles into a new material that needs no cotton fields, no oil, and no trees. As a soft introduction, two pants in the Pre-Fall collection will be made of 100% viscose of which 15% is Circulose® recycled from discarded textiles at Renewcell’s plant in Sweden. GANNI is committed to incorporating more of the material into future collections and is already working on other styles upcoming collections.

“Working with progressive brands like GANNI is essential to our effort to make fashion circular at scale — we need their help to prove the quality and style potential of Circulose®. It’s a major milestone for us to make it into GANNI’s main collection. Circulose® changes fashion from the inside by liberating designers from the old constraints of textile-to-textile recycled materials. We are grateful for GANNI’s leadership and look forward to expanding our collaboration as we proceed to open our new commercial scale recycling plant Renewcell 1 in Sundsvall, Sweden, this summer.” — Patrik Lundström, Renewcell CEO

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

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Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.