#Recycling / Circular Economy

2021-11-18

H&M Group launches circular design tool “Circulator”

H&M Group is on a journey to become circular and climate positive. With the launch of an innovative circular design tool “Circulator”, H&M Group underlines its ambition to have all its products designed for circularity by 2025. The tool not only aims to enable H&M Group’s own teams to create products fit for a circular economy but will in the long-term invite others to do the same.

By 2025, H&M Group aims to have 100% of its brands’ products designed for circularity – from the drawing board all the way through the multiple loops of a circular ecosystem. The Circulator shall raise awareness and reduce the complexity and subjectivity of circular design decisions. It has been developed with guidance of a broad range of internal and external experts, such as Global Change Award winner circular.fashion, and will support the realisation of Ellen MacArthur Foundation’s vision of a circular fashion industry. By making the tool available to others in the coming years, H&M Group wants to equally share and gather knowledge and learnings with others, to jointly support the industry’s transition towards a circular economy.

We contributed to the development of the Circulator with our experience of circular design and recycling projects, as well as insights from our developed tools and frameworks such as our Circular Design Criteria and Scoring and we are excited about this exchange, amplifying each other’s expertise, experiences and tools to arrive at common industry consensus on product circularity, actionable solutions and leverage collaborative impact.

Jonna Haeggblom, Circular Design Strategy Lead at circular.fashion

We need to transform how we design and produce our products in order to meet our ambitious circular and climate goals. We also recognize the need to accelerate industry transformation and the Circulator tool will support both. Collaboration is the only way forward and we want to show leadership in the transition towards circular fashion.

Helena Helmersson, CEO H&M Group

The Circulator consists of two parts: a downloadable guide and a digital scoring tool. With the first launch of the downloadable guide in autumn 2021, H&M Group wants to invite everyone to co-create and learn together. The feedback and practical learnings from this first launch phase of the tool will contribute to the development of the scoring tool, which will be launched in the coming years and piloted with industry partners. With PVH Corp. and ASOS we already have strong partners on our side that share our ambitions to drive change in this space through industry collaboration.

To enable a real industry change, we need to collaborate and jointly work on innovative solutions. We feel the sense of urgency, which our industry as a whole is facing, and we want to learn together to fast track the industry’s transition to a circular economy. We value progress over perfection – we know we don’t have all the answers, but we will learn on the way and it’s time to turn words into action.

Sarah Hayes, Business Expert for Circularity at H&M Group

Offering customers easy and assessable ways to prolong the lifecycle of their clothes has been on H&M Group’s agenda for a while but circular thinking starts way before that. All our brands have their own in-house design teams who share the mission to create new inspiring designs and products that allow our customers to enjoy fashion in a more sustainable way. Making conscious choices is part of every decision making along the design process of a garment, focusing on three main impact areas: environmental impact, durability and recyclability. A process that is now simplified and supported by this innovative digital tool.

We see our teams experiencing a real a-ha moment when they use this tool. Being part of the industry, we’re all increasingly aware of its negative impact on the environment and the challenges our planet is facing. Being able to take practical steps to change how products are made and used and contributing to our climate goals is really empowering.

Sarah Hayes, Business Expert for Circularity at H&M Group

By the end of 2021, H&M will launch a complete collection of clothes which have been designed with the help of the tool.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

HKRITA signs MoU with Jeanologia and Looptworks to establish the Green Machine Circular Textile Ecosystem

The Hong Kong Research Institute of Textiles and Apparel (HKRITA) yesterday officially signed a landmark Memorandum of Understanding (MoU) with two key global partners, Jeanologia and Looptworks, to establish the Green Machine Circular Textile Ecosystem – a first-of-its-kind collaboration to accelerate the large-scale recycling of blended textiles.

Object Carpet tests production of rPET BCF yarn on Neumag BCF line

In a joint project with Object Carpet GmbH, Denkendorf; the Institute for Textile Technology (ITA), Augsburg; and Next Generation Recyclingmaschinen GmbH (NGR), Feldkirchen, Austria, Barmag investigated the processing of recycled polyester for BCF yarn. The goal was to evaluate the fundamental suitability of 100% recycled carpet material for reuse in carpet yarn production to create a closed-loop system in carpet manufacturing. To date, commercial rPET BCF processes have been based solely on rPET from bottle pellets.

The textile industry in transition

Recycling, traceability, eco-design and digitalisation are among the key future challenges facing the European textile industry. The Erasmus+ project Skills4Circularity, involving 21 partners from twelve countries, is investigating the skills required to address these challenges. As the German industry partner, the Industry Association for Finishing – Yarns – Fabrics – Technical Textiles (IVGT) is bringing the industry’s perspective to the project.

"We will become a recycling powerhouse"

The textile industry is now in its fourth consecutive year of crisis, while automation, artificial intelligence and recycling are reshaping the rules of the game. In this interview, Rieter CEO Thomas Oetterli discusses the first signs of a market recovery, reflects on his first three years at the helm of the company, explains the integration of Barmag, outlines Rieter’s vision of the fully automated spinning mill and highlights the strategic importance of recycling. In doing so, he explains why the new Rieter Group aims to play a leading role in transforming the textile value chain into a circular economy.

ITM 2026: Mayer & Cie. Global presents itself successfully at international industry trade fair

Mayer & Cie. Global has used ITM 2026 in Istanbul for its first major international appearance since the restart. Together with the Turkish representative Mayer Mümessillik, the company presented its premium circular knitting machines "Made in Germany", explained its future positioning within the group of companies and held talks with customers and representatives from numerous markets. The response to the restart was positive. The clear orientation of the company, the reliable worldwide network of representatives and the resumption of service and spare parts supply were welcomed by customers.

MEL Composites supports ELA Aviation with advanced composite materials

MEL Composites is supplying advanced composite materials and process consumables to ELA Aviation for the production of its next-generation gyroplanes. The collaboration underlines MEL Composites’ growing role in advanced aerospace mobility, providing lightweight materials designed to improve aircraft performance, manufacturing efficiency and structural reliability.