#Recycling / Circular Economy

2021-02-18

Lenzing participates in Circular Fashion Partnership

The Circular Fashion Partnership provides an efficient platform for Lenzing to contribute to a long-term, scalable transition to circular fashion. The cross-sectorial project has been initiated by Global Fashion Agenda, the leading forum for industry collaboration and public-private cooperation on fashion sustainability.

Lenzing has joined forces with more than 30 renowned fashion brands, manufacturers and recyclers to capture and reuse textile waste in Bangladesh.

By participating in the Circular Fashion Partnership, Lenzing proactively contributes to the development and implementation of new systems to capture and direct post-production fashion waste back into the production of new fashion products. In addition, the partnership seeks to find solutions for the COVID-19 related pile-up of deadstock and to engage regulators and investors around the current barriers and economic opportunities in Bangladesh. The initiative offers a substantial opportunity for Bangladesh to become a leader in circularity by scaling the recycling capacity in the country and generating more value from these waste streams.

“In close cooperation with leading companies who attach particular importance to sustainability we aim to practice new business models for adopting more circular processes. Together we will facilitate a decrease in textile waste and increase the use of recycled fibers," explains Stefan Doboczky, CEO of Lenzing Group.

As a frontrunner in sustainability, Lenzing aims to make textile recycling a process as common as paper recycling. Since the year 2017, its REFIBRA™ technology successfully combines the environmentally responsible lyocell technology with a closed-loop production process and the upcycling of cotton waste materials. While the fiber is currently available with 30 percent recycled textiles as a raw material, it is Lenzing’s vision to offer fibers produced with REFIBRA™ technology with up to 50 percent recycled content from post-consumer waste by 2024.

Find out more about the Circular Fashion Partnership:

https://www.globalfashionagenda.com/#

TENCEL™ Lyocell - HV100 achieves global denim availability in six months; Vol. 2 debuts at Kingpins Amsterdam

When TENCEL™ Lyocell - HV100 debuted at last year’s Kingpins Amsterdam in October, 17 mill partners across five countries presented fabrics featuring the new fiber. Just six months on, participation has more than doubled, evolving into a global network that spans nine countries and four continents, signaling both strong industry momentum and growing demand.

Lenzing unveils three-tier cellulosic fiber portfolio for next generation protective wear

The Lenzing Group, a leading supplier of regenerated cellulosic fibers for the textile and nonwovens industries, today introduces Lenzing Solutions for Protective Wear. This integrated three-tier portfolio is anchored by LENZING™ FR fibers at the highest protection tier for inherent flame resistance and brings together complementary solutions including TENCEL™ Lyocell fibers, both EU Ecolabel-certified² and derived from certified or controlled wood sources³, within a unified protective wear architecture for the first time. The launch marks the most significant expansion of Lenzing’s protective wear business since the company pioneered inherently flame-resistant cellulosic fiber in 1977, and comes as the global personal protective equipment (PPE) market accelerates toward an estimated USD 130 billion by 2033⁴.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.