#Recycling / Circular Economy

2025-02-20

H&M Foundation supports The Fashion ReModel to accelerate the uptake of circular business models for fashion

H&M Foundation has announced its philanthropic support for The Fashion Initiative’s latest demonstration project, The Fashion ReModel. This initiative aims to accelerate the adoption of circular business models within the fashion industry over the next three years.

As a newly joined Philanthropic Partner in the Network, H&M Foundation’s commitment will facilitate efforts to make circular business models mainstream. Launched at the Global Fashion Summit in Copenhagen in May 2024, The Fashion ReModel collaborates with leading fashion brands to explore scalable solutions, address industry barriers, and help decouple revenue from production.

Circular business models—including rental, resale, repair, and remaking—offer significant growth opportunities for the fashion industry. These models allow brands to generate revenue without producing new garments, with projections estimating a market value of USD 700 billion by 2030.

Industry Leaders Advocate for Circular Fashion

“We must decouple revenue from the production of new garments and the use of natural resources. Embracing circular business models is essential—there’s simply no credible path to meeting global climate and biodiversity targets without transforming the way we do business,” stated Christiane Dolva, Head of Innovation, Research & Demonstration at H&M Foundation.

Jules Lennon, Fashion Lead at the Ellen MacArthur Foundation, emphasized the importance of industry collaboration: “We’re excited to have philanthropic support from H&M Foundation as we work to make circular business models the norm. We welcome business-led action to make this a reality. Our demonstration project, The Fashion ReModel, is an opportunity for organizations to take further steps on their long-term circular economy journey.”

Driving Change for a Sustainable Future

The Fashion ReModel is designed to push the boundaries of what is possible, striving to create viable economic structures for circular business models. By sharing key insights, the initiative aims to inform and inspire industry-wide action, influencing policymakers and investors to support the transition toward sustainability.

As The Fashion ReModel progresses, it will serve as a pivotal platform for collaboration and transformation in the fashion sector. Industry professionals and stakeholders are encouraged to explore this initiative and contribute to shaping the future of sustainable fashion.

Explore The Fashion ReModel:

https://www.ellenmacarthurfoundation.org/the-fashion-remodel/overview

The Foundation signs a joint letter on the EU Circular Economy Act

Today, the European Commission has launched a crucial Public Consultation for its upcoming Circular Economy Act (CEA). The Foundation has joined a coalition of seven leading European civil society organisations to issue a joint statement calling for an ambitious and transformative piece of legislation.

Building Prosperity: Unlocking the potential of a nature-positive, circular economy for Europe Business and nature to reap rewards from circular urban spaces

The report, ‘Building Prosperity: Unlocking the potential of a nature-positive, circular economy for Europe’, calls for the adoption of six circular strategies to transform Europe’s built environment. This will boost economic activity, increase climate resilience, and make cities more vibrant places to live and work.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.