#Recycling / Circular Economy

2024-11-20

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.

Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman

Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

20 Start-Ups selected for CEMATEX Start-Up Grant at ITMA 2027

CEMATEX has selected 20 emerging start-ups from nine countries to receive the CEMATEX Start-Up Grant and showcase their innovations at Start-Up Valley during ITMA 2027 in Hanover. Their participation will be fully funded by CEMATEX, giving promising early-stage companies access to the world’s leading textile and garment technology platform.

Moving Advanced Recycling from Innovation to Implementation

The Advanced Recycling Conference 2026 explores technologies, markets, financing and scale-up of innovative recycling solutions for waste streams including mixed plastic waste, textiles and PVC. Europe’s chemical and materials sector faces growing pressure to close carbon loops, strengthen raw-material safety and resilience and meet increasingly ambitious EU recycling targets. Against this backdrop, the Advanced Recycling Conference (ARC) will bring together industry leaders, technology providers, researchers, innovators and policy-makers on 17–18 November 2026 in Cologne, Germany.

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

KARL MAYER is turning its anniversary year 2027 into a milestone for the textile sector. To mark its 90th anniversary, the industry leader is inviting customers, partners, and experts from around the world to a unique event series in September aimed at pushing boundaries, unlocking new opportunities, and jointly setting the course for a new era in textiles – just as KARL MAYER has done throughout its history. The company’s headquarters in Obertshausen, near Frankfurt, is the place to be.

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Yarn Expo Autumn 2026 draws to a close, weaving sustainable innovation into global sourcing

Yarn Expo Autumn 2026 concluded with approximately 600 exhibitors from 14 countries and regions, connecting with nearly 22,000 visitors from 110 represented markets, bringing the textile industry’s evolving material agenda into sharper focus. Held alongside Intertextile Shanghai Apparel Fabrics – Autumn Edition, CHIC and PH Value, the fair connected upstream fibre and yarn innovation with fabric development, garment production and fashion-market demand.