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#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



More News from Eastman

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

More News on Recycling / Circular Economy

#Recycled Fibers

Lindex and BASF partner to bring textile-­to­-textile recycled polyamide to lingerie sector

Lindex has partnered with BASF’s loopamid® to accelerate textile-­to-­textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.

#ITM 2026

BB Engineering unveils new, patented “Val-uePack” spin pack at ITM

At the upcoming ITM in Istanbul, taking place June 9–13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B, BB Engineering will once again be represented at a joint booth with its parent company, Barmag, and its representative, Tekstil Servis. The German machine manufacturer will show-case its expertise in man-made fiber and recycling technology, presenting its entire product portfolio, which includes compo-nents such as extruders and filters, as well as complete sys-tems for spinning synthetic fibers, air-texturing, and PET recy-cling.

#Recycled Fibers

Syre expands partnership with Target to advance next-generation recycled materials at scale

Advancing next-generation materials to support scalable circular solutions across global retail Stockholm, May 2026 — Syre, the textile impact company hyperscaling textile-to-textile recycling today announced an expanded collaboration with Target to accelerate the adoption of next-generation recycled materials across retail at scale.

#Recycling / Circular Economy

Project REWEAR investigates diverse economies of rewear as a global practice of circularity

Every year, European households discard millions of tonnes of clothing. Around a quarter of what gets separately collected is exported, much of it classified as rewearable. A significant share ends up in markets like Kantamanto in Accra, Ghana, where an estimated 15 million garments arrive every week. New research published today reveals what happens when that clothing arrives.

Latest News

#ITM 2026

Groz-Beckert brings new knitting, weaving and nonwovens technologies to ITM 2026

From June 9 to 13, 2026, Groz-Beckert will present its latest innovations and solutions across the product areas of Knitting, Weaving and Nonwovens at ITM in Istanbul (Hall 3, Booth 304B).

#ITM 2026

Itema to showcase weaving excellence at ITM 2026

From June 9 to 13, Itema will exhibit at ITM 2026 in Istanbul (Hall 8 – Stand 806D), unveiling a distinctive exhibition concept designed to highlight the Company’s expertise across the entire weaving value chain. For this year’s edition, Itema will introduce an innovative stand experience built around two core areas: advanced weaving and spare parts solutions and an immersive textile gallery featuring fabrics produced by Itema Customers worldwide.

#Textiles & Apparel / Garment

Global size study for brands and retailers to optimize fit and market coverage

Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.

#ITMA 2027

Last chance to apply: ITMA 2027 Start-Up Valley closes tomorrow

Applications for the Start-Up Valley at ITMA 2027 close tomorrow, offering young technology companies the opportunity to follow in the footsteps of several successful participants from the 2023 edition. The initiative, organised under the CEMATEX Start-Up Grant programme, has already helped a number of textile start-ups accelerate their transition from early-stage concepts to industrial partnerships, funding rounds and commercial deployment.

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