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#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



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#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

More News on Recycling / Circular Economy

#Recycled_Fibers

Selenis to double capacity in Portugal by Q3 2027 - Accelerating the Global transition to circular and low-carbon polyesters

Selenis, a global leader in high-performance specialty polyesters and part of the IMG Group, has announced a transformational expansion of its industrial headquarters in Portalegre, Portugal. This strategic investment is set to double the site’s production capacity by the third quarter of 2027, significantly accelerating the industrial scale-up of bio-based, medical-grade, and circular co-polyesters.

#Research & Development

Pellet press enables thermomechanical textile recycling on a pilot scale at ITA

Since the end of 2025, the technical centre of the Institut für Textiltechnik (ITA) of RWTH Aachen University has been equipped with a pellet press from the manufacturer Amandus Kahl GmbH & Co. KG, Reinbek, Germany. This press can efficiently compact shredded synthetic textiles at a throughput of up to 25 kg/h and process them into pellets with a diameter of 4 mm.

#Associations

EDANA joins industry coalition urging a strong internal market legal basis for the New Circular Economy Act

EDANA has joined 67 European industry associations in a joint industry statement calling on the European Commission and co-legislators to anchor the forthcoming New Circular Economy Act (CEA) in the Internal Market legal basis (Article 114 TFEU).

#Research & Development

Fabolose: Fabricating vegan and circular leather alternatives from bio-tech-derived cellulose

Fabulose is an EU funded project coordinated by the German Institutes of Textile and Fiber Research (DITF). Its consortium consists of leading research institutes, biotech innovators, and industry stakeholders who aim to create high-performance, biobased and recyclable leather-like fabrics, using efficient biotech production routes for bacterial cellulose, cyanophycin and bacterial pigments

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#Associations

European Business Coalition welcomes provisional application of EU–Mercosur Agreement and calls for Swift and full implementation

With the European Commission’s decision to provisionally apply the EU–Mercosur Interim Trade Agreement, a process spanning more than 25 years now moves decisively into its implementation phase.

#Technical Textiles

Independent testing confirms no detectable PFAS in Milliken firefighter turnout gear fabrics

Independent laboratory testing has confirmed that Milliken fabrics used in the manufacturing of firefighter turnout gear contain no detectable PFAS, based on third-party analysis conducted by Forever Analytical, an independent laboratory specializing in screening products and environmental samples for the presence of per- and polyfluoroalkyl substances (PFAS).

#Home Textiles

Intertextile Shanghai Home Textiles returns in August as global sourcing hub and trend barometer for home textiles industry

Following the conclusion of Heimtextil last month, the flagship fair in Messe Frankfurt’s global home and contract textiles portfolio, Intertextile Shanghai Home Textiles – Autumn Edition will return 18 – 20 August 2026 at the National Exhibition and Convention Center (Shanghai). Building on the momentum generated in Frankfurt, the Shanghai fair will reinforce its position as the foremost home and contract textile platform in Asia – successfully bridging the gap between East and West, and connecting global product trends, supply-chain shifts, and buyer demand in one marketplace.

#Digital Printing

Express Print boosts production using an expanded fleet of Mimaki technologies

Express Print, a fast-growing Bulgarian provider of visual communication and soft signage solutions, has significantly enhanced its production workflow with a comprehensive portfolio of Mimaki digital printing systems. Based in Varna and active for more than 10 years, the company maintains a strong focus on the advertising sector. Over the years, it has steadily expanded its operations, driven by a clear vision to bring the full spectrum of large-format printing services in-house, avoiding outsourcing and ensuring complete control over production quality.

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