[pageLogInLogOut]

#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



More News from Eastman

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

More News on Recycling / Circular Economy

#Recycling / Circular Economy

Textile‑to‑textile recycling leader Circulose joins Spinnova’s ecosystem to accelerate technology scale‑up

Textile‑to‑textile recycling leader Circulose joins Spinnova’s ecosystem (consortium) to help advance the scale‑up of Spinnova’s technology. Spinnova has actively sought partners to accelerate commercial scale‑up, and Circulose, as a key player in textile recycling, strengthens the ecosystem by providing a raw material that is in high demand across the industry.

#Recycling / Circular Economy

Epoch Biodesign joins T2T Alliance to support textile-to-textile recycling policy

UK-based recycling technology company Epoch Biodesign has joined the Textile-to-Textile (T2T) Alliance, an industry association representing textile-to-textile recyclers within the EU’s policy landscape.

#Recycling / Circular Economy

Circ announces new Fiber Club partners to accelerate commercial adoption of recycled textiles

Circ®, a global leader in textile‑to‑textile recycling, announced the scaling of its Fiber Club initiative. Building on the success of the inaugural program, Circ is bringing together a new group of brand partners: the lifestyle brand Madewell(under J.Crew Group), sustainable fashion brand Reformation, and European retailer C&A, alongside supply chain partners Lenzing and Linz Textil.

#Recycled_Fibers

Selenis to double capacity in Portugal by Q3 2027 - Accelerating the Global transition to circular and low-carbon polyesters

Selenis, a global leader in high-performance specialty polyesters and part of the IMG Group, has announced a transformational expansion of its industrial headquarters in Portalegre, Portugal. This strategic investment is set to double the site’s production capacity by the third quarter of 2027, significantly accelerating the industrial scale-up of bio-based, medical-grade, and circular co-polyesters.

Latest News

#Spinning

Barmag presents the next generation of POY production – energy-efficient and partial-automated

With POY 2.0, Barmag is introducing a completely redesigned spinning concept that takes the production of partially oriented yarn (POY) to a new level in terms of technology and economy. The solution, which was presented to a selected audience of experts for the first time at ITMA Asia + CITME 2025, was met with great enthusiasm: several yarn producers worldwide immediately expressed their interest in a pilot plant.

#Composites

More affordable, environmentally friendly hydrogen pressure tanks at ITA-JEC booth

As a highlight of the JEC, the Institut für Textiltechnik (ITA) of RWTH Aachen University will be presenting hydrogen pressure tanks manufactured using multifilament winding processes at the NRW joint booth in Hall 5, Stand G65.

#Textile chemistry

DyStar Group Announces Board Transition to Drive Innovation

DyStar, a leading specialty chemical company with a heritage of more than a century in product development and innovation, announced today the appointment of Ruan Cunfan to its Board of Directors, effective 20 February 2026.

#Yarns

UNIFI® introduces Luxel™: A Linen-inspired, easy-care performance yarn

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the launch of Luxel™, a groundbreaking yarn technology that combines the luxurious look and feel of linen with high-performance, easy-care, and textile-to-textile recycled materials.

TOP