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#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



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#Recycled Fibers

Eastman Naia™ highlights circularity and responsible sourcing at Textile Exchange 2026

Scaling sustainable practices across businesses, supply chains and landscapes is one of the defining challenges facing the textile industry. At the 2026 Textile Exchange Conference, held October 12–16 in Vancouver under the theme “The Implementation Era,” Eastman Naia™ showcased how its commitments to circularity, responsible sourcing and forest conservation translate into practical action.

#Recycled Fibers

Eastman Naia™ brings versatility to Kingpins Amsterdam

Denim continues to evolve, responding to changing consumer expectations for comfort, adaptability and functionality across different styles, occasions and seasons. At Kingpins Amsterdam, taking place October 14–15, Eastman Naia™ highlights how the versatility of Naia™ Renew staple fiber can help manufacturers address different denim needs through thoughtful fiber blending, while preserving the distinctive character of denim.

#Recycled Fibers

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

#Man-Made Fibers

Eastman Naia™ brings the SEEDS theme to life at PREFACE LA

Eastman Naia™ is participating in PREFACE LA, taking place July 29–30, to present applications of its filament yarn and staple fiber across fashion and denim.

More News on Recycling / Circular Economy

#Recycling / Circular Economy

PURE LOOP's DynaShape® automation increases recycling productivity by up to ten percent

The intelligent automation solution for the ISEC evo recycling machine automatically adjusts operating parameters to changing input materials, improving throughput, melt quality and process stability while reducing operator workload.

#Recycling / Circular Economy

From textile waste to spinning-grade fiber: STADLER Group engineers integrated sorting solution for IGERS in Italy

As technology partner, STADLER worked alongside IGERS on its new plant in San Pietro Mosezzo, Novara, from the first process discussions to the final layout – integrating key treatment equipment into one system and supplying the fully automated sorting line. Together, the two companies have taken IGERS' patented textile recycling process from vision to industrial reality.

#Recycled Fibers

Toray develops Polyester-Nylon fiber containing at least 93% recycled material by mass

Toray Industries, Inc., announced today that it has developed a polyester-nylon fiber with at least 93% recycled content by mass, based on the total weight of the raw yarn. This percentage applies to the newly developed raw yarn and does not represent the recycled content of the finished fabric or garment.

#Recycling / Circular Economy

Canopy shifts focus towards recycling and traceability in updated Hot Button criteria

Environmental non-profit organisation Canopy has introduced revised criteria for its annual Hot Button Report, which evaluates producers of man-made cellulosic fibres (MMCFs), including viscose, lyocell and acetate. The updated framework places greater emphasis on scaling alternative fibre sources, improving supply chain traceability and supporting forest conservation, while maintaining responsible sourcing as a central requirement.

Latest News

#Denim

Wrangler introduces debris-repellent sherpa fleece technology Hay Away™

The patent-pending fabric technology prevents hay, straw, mulch and grass from clinging to high-pile fleece. The development received a category award in Fast Company's 2026 Innovation by Design Awards.

#Natural Fibers

Woolmark and Hyosung TNC develop Merino wool blends for performance apparel

The collaboration combines Merino wool with regen™ BIO Spandex and recycled functional fibres to develop fabrics offering comfort, breathability, stretch and shape retention. Future development will focus on recovery wear applications.

#Man-Made Fibers

North and Central American yarn producers launch YarnProof™ for supply chain traceability

The new industry initiative uses FibreTrace® technology to physically verify the origin of polyester filament yarn, supporting compliance with regional trade agreements and strengthening transparency across textile supply chains.

#Sustainability

Textile Exchange 2026: From sustainability commitments to industry-wide action

More than 1,300 participants and over 90 speakers gathered in Vancouver to discuss how the textile and apparel industry can move from planning to implementation, with a focus on resilient supply chains, circularity, regenerative agriculture and collaboration.

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