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#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



More News from Eastman

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

More News on Recycling / Circular Economy

#Recycling / Circular Economy

The textile industry in transition

Recycling, traceability, eco-design and digitalisation are among the key future challenges facing the European textile industry. The Erasmus+ project Skills4Circularity, involving 21 partners from twelve countries, is investigating the skills required to address these challenges. As the German industry partner, the Industry Association for Finishing – Yarns – Fabrics – Technical Textiles (IVGT) is bringing the industry’s perspective to the project.

#Spinning

"We will become a recycling powerhouse"

The textile industry is now in its fourth consecutive year of crisis, while automation, artificial intelligence and recycling are reshaping the rules of the game. In this interview, Rieter CEO Thomas Oetterli discusses the first signs of a market recovery, reflects on his first three years at the helm of the company, explains the integration of Barmag, outlines Rieter’s vision of the fully automated spinning mill and highlights the strategic importance of recycling. In doing so, he explains why the new Rieter Group aims to play a leading role in transforming the textile value chain into a circular economy.

#Recycling / Circular Economy

Countdown to Textiles Recycling Expo 2026: Brussels prepares for Europe’s textile recycling gathering

With only two weeks remaining until the start of the second edition of the Textiles Recycling Expo 2026, preparations are entering the final phase. The exhibition and conference, dedicated exclusively to textile recycling and circularity, will take place on 24–25 June 2026 at Brussels Expo and is expected to attract stakeholders from across the textile recycling value chain.

#Recycled Fibers

Indorama Ventures enables brands to scale circular textiles through proven, traceable supply chains

Indorama Ventures, a global leader in recycled polyester staple fibers and filament yarns, will exhibit at Textiles Recycling Expo in Brussels on June 24–25. At the event, the company will show how brands and textile manufacturers can build traceable, circular textile supply chains by working with proven partners who deliver recycled materials on an industrial scale.

Latest News

#Spinning

New spinning package with two-step filtration for recycled yarns and more

At the ITM in Istanbul, BB Engineering unveiled its new, patented ValuePack spinning package for the first time, which features a two-stage filtration system. This is particularly beneficial for re-cycling processes. Until now, spinning packs have used either metal powder (“sand”) or filter candles as filter media. Both options are suitable for differ-ent applications, and each has its own specific advantages and dis-advantages.

#ITMA 2027

ITMA 2027 gains strong momentum

In line with the theme "Co-creating the future of textiles", ITMA continues to strengthen its support for start-ups, recognising their role in driving innovation and shaping the future of textile and garment manufacturing. Through the Start-Up Valley, emerging companies gain access to a global marketplace where they can connect with industry leaders, potential partners, investors and customers.

#ITM 2026

Positive market signals for KARL MAYER at ITM 2026

KARL MAYER is pleased with its participation as an exhibitor at ITM 2026. Faced with the challenges of rising domestic costs and fierce competition from low-priced Asian markets, the industry leader had traveled to Istanbul with mixed feelings – yet still draws a really positive conclusion.

#Associations

Mongolia: Workshop on Italian textile technologies kicks off in Ulaanbaatar

The workshop dedicated to Italian textile technologies will kick off in Ulaanbaatar from 21 to 23 June 2026. Focused on the most advanced innovative solutions for the textile industry, the initiative will bring together 13 Italian textile machinery manufacturers, confirming the growing interest in strengthening industrial cooperation between the two countries and highlighting Mongolia’s strategic importance for Italian textile machinery producers.

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