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#Recycling / Circular Economy

Recycled and Runway Ready: Naia™’s new creative expression leveraging AI technology

Naia™ from Eastman’s fibers set a superior standard in responsible fashion thanks to a process that changes the paradigm of circularity: Eastman’s carbon renewal technology. This technology breaks hard to recycle waste down into its molecular building blocks and recomposes them into high quality feedstock that can be used to create Naia™ Renew, a versatile, functional, traceable, biodegradable and compostable GRS-certified cellulosic fiber, ready to be transformed into new fashion collections without compromising style and comfort.
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman
Naia™ from Eastman’s fibers set a superior standard in responsible and circular fashion thanks to Eastman’s carbon renewal technology © 2024 Eastman


Eastman is already offering, at scale, a fiber featuring 60% GRS-certified recycled content, Naia™ Renew ES (Enhanced Sustainability) – and the goal is to be even more ambitious. Naia™ Renew ES is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.

© 2024 Eastman
© 2024 Eastman


To best convey this extraordinary message the company has introduced its new “Recycled and Runway Ready” creative expression, showcasing the process of transforming waste into beauty through a combination of photography and artificial intelligence (AI). Made with recycled materials, wonderful garments take shape, spanning from the most elegant and formal style to casual streetwear, while adapting to every fashion need under the sign of versatility.

The images evoke a kind of movie magic, but there is, most of all, technology and innovation behind these striking results. The women are wearing real garments, for sale in stores around the world and online. Naia™ recycled-content fibers are available at scale and featured in the collections of top fashion brands. With Eastman’s technology, there is no need to choose between responsible and beautiful because Naia™ Renew fibers can be used in countless applications to achieve fashion-forward looks.



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#Recycled Fibers

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

#Man-Made Fibers

Eastman Naia™ brings the SEEDS theme to life at PREFACE LA

Eastman Naia™ is participating in PREFACE LA, taking place July 29–30, to present applications of its filament yarn and staple fiber across fashion and denim.

#Recycled Fibers

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

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#Recycling / Circular Economy

Recover™ names Enes Adak and Fehmi Yüksel as Co-CEOs to accelerate its next growth phase

Recover™, a leading materials science company and global producer of consistent high-quality, recycled cotton fibers and circular material solutions at scale, today announced the appointment of Enes Adak and Fehmi Yüksel as Co-Chief Executive Officers. This leadership transition marks an important step in Recover’s evolution as the company enters its next stage of development.

#Recycling / Circular Economy

Arc'teryx introduces System 0™, a new framework for the future of product design and circularity

Arc'teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today introduced System 0™, a new framework that reimagines how products can be designed, manufactured, used, repaired, and ultimately regenerated. System 0 represents the next evolution for sustainability in the outdoor industry, as it embeds circular thinking across an entire product lifecycle while maintaining the uncompromising performance standards that define the Arc’teryx brand.

#Recycling / Circular Economy

2. RETRAKT EU Conference - „Join the Circle“: Turning challenges of the textile sector into chances

On 19 November 2026, the second RETRAKT EU Conference – “Join the Circle” will take place in Brussels. The event, which focuses on the transformation of the textile sector towards a circular economy, will be held under the motto: “Turning Challenges in the Textile Sector into Chances.”

#Recycled Fibers

Indorama Ventures supports KH Editions in building on its RECO experience Taking Thai circular fashion to New York Fashion Week

Indorama Ventures Public Company Limited, a global sustainable chemical company, is supporting KH Editions, a Thai fashion brand that has grown through the RECO program, by providing fabrics woven with deja™ recycled polyester yarn. The fabrics have been used to create two fashion looks and accessories from the brand’s ten-look Spring/Summer 2027 collection, which will be presented in New York City, United States, on 15 September 2026 during New York Fashion Week.

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#Industry 4.0 / Digitalization

Coats Digital launches AI-powered GSD RealMotion for motion analysis

Coats Digital has launched GSD RealMotion, an AI-powered solution designed to provide apparel manufacturers with greater visibility into factory-floor operations. By analysing shop-floor video and applying Coats Digital’s GSD methodology, the solution turns video recordings into structured, motion-by-motion method studies.

#Textile chemistry

Archroma and Lameirinho partner in pioneering deployment of InOneGO single-step dyeing

Archroma, a global leader in specialty chemicals, and Lameirinho, a leading home textiles manufacturer based in Portugal, are collaborating to bring InOneGO by Archroma, a new single-step dyeing process, into commercial production. Lameirinho’s first InOneGo bedlinens collection is now available worldwide.

#Knitting & Hosiery

KARL MAYER launches extra-wide HKS 3-M EL for increased productivity

KARL MAYER has launched a new extra-wide version of its HKS 3-M EL tricot machine, designed to increase productivity particularly in the manufacture of textiles for sports, activewear and athleisure applications.

#Research & Development

Reducing development times for technical textiles by accelerated thermo-oxidative aging in a high-pressure autoclave

Synthetic polymers used in technical textiles can be effectively protected against degradation caused by heat, oxygen, and water through the use of stabilizer systems. This enables service lives of several decades, extending to more than 50 years. As the use of durable technical textiles continues to grow, so does the demand for reliable methods to predict their service life within economically feasible testing periods. For the first time the German Institutes of Textile and Fiber Research Denkendorf (DITF) developed methods for robust service life prediction for textiles in an IGF research project.

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