Although we have seen an upsurge in products which are labelled as “Do Not Flush”, there are also many wipes on the market incorrectly labelled as “Flushable” which do not break down quickly when they enter the sewer system. Therefore, Water UK created the “Fine to Flush” symbol – an official standard introduced in 2019 to identify which wet wipes can be flushed down toilets safely. 

The VEOCEL™ brand is proud to announce moist toilet tissue (MTT) wipes utilizing VEOCEL™ branded lyocell fibers with Eco Disperse technology have received the “Fine to Flush” certification from Water UK. Water UK’s “Fine to Flush” certification shows that MTT wipes made of VEOCEL™ Lyocell fibers with Eco Disperse technology can be safely flushed and break down in sewer systems. Such standards help to protect our water systems from harmful and costly blockages and their marking on retail packs are an important part of consumer education. As a global company committed to sustainable business practices and with operations in the UK, VEOCEL™ is keen to help progress this development and help contribute to a healthy environment.

As more consumers are increasingly seeking flushable wipes which won’t harm the environment, the “Fine to Flush” label will further validate the certification to consumers and impact their purchase decisions. Combining the VEOCEL™ brand with the “Fine to Flush” certification meets consumers’ demands for transparency in product sourcing and performance.