Nonwovens / Technical Textiles


Freudenberg Performance Materials launches online shop for interlinings and paddings for the apparel industry

Freudenberg Apparel Online Shop Menswear © 2021 Freudenberg
Freudenberg Performance Materials sets an innovative milestone in the apparel industry with another service: As the first market player in Europe, the Apparel Business Unit launches an online shop with a comprehensive range of interlinings, tapes, canvas and preformed materials, linings and comfortemp® thermal insulation.

The Freudenberg Performance Materials Apparel product suitable for a specific requirement is now also available from the company’s online offer. The full-solution provider is extending its service portfolio for industrial customers by an online shop and thus enhances the company’s customer orientation: Based on their individual fields of application, registered customers can get information about Freudenberg’s entire product offer, can check availabilities, order samples and thus buy their products fast, easily and directly 24/7. 

Freudenberg Apparel Online Shop Thermal Insulation © 2021 Freudenberg
Freudenberg Apparel Online Shop Thermal Insulation © 2021 Freudenberg

2,000 different products available from the online range

There’s a vast selection of articles. Customers can choose from more than 2,000 different products ranging from bonding solutions up to the recycling range. A clear structure by groups makes finding the right product easier: ladies’ and men’s wear, sportswear, outdoor and work clothes, shirts, jeans and leather as well as special ranges for the production of accessories, for appliqués or embroidery. The Freudenberg Apparel Online Shop has been available since December 2020 for first customers in Germany. The extension of the circle of customers with access authorisation will start in April. The online shop is a real plus for customers as Mark Flynn, owner of Wailua, says: “All articles and novelties at a glance, fast and easy processing – we are very happy about the start of the Freudenberg Apparel Online Shop. We as well as our customers can directly benefit from the easier handling right from the first login.”

Access with and without registration

In addition to their customer account for address and purchase order management, registered users have full access to detailed product information as well as technical data sheets in PDF format available for download. Individually selected preferred delivery dates or a wish list round off the online experience. But the online shop is also available without login – in catalogue format for full product search and information across the entire range. An application-oriented menu structure and detailed filter functions help customers during their search and guide them on their way to the selection of the desired product. Pictures with zoom function show the thickness, structure, strength and drape of the product and how it can be fused. The contact form allows customers to send a request for quotation – as long as they do not have their own access.

The online shop can be reached at

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