[pageLogInLogOut]

#Natural Fibers

Better Cotton Initiative multistakeholder event in US unpacks regenerative agriculture potential

Event participants gather as the Quarterway Cotton Growers demonstrate the advanced equipment they employ in the field.Photo credit: Better Cotton Initiative/Bec Sloane. Location: Plainview, Texas, USA, 2025.
The Better Cotton Initiative (BCI), in collaboration with Texas-based partner, Quarterway Cotton Growers, will expand upon its annual US field event to relay the vast potential of regenerative agriculture through an immersive experience of tours and demonstrations.


Taking place 8-11 September, Cotton & Beyond: Regenerative Agriculture in the Texas High Plains will gather farmers, merchants, mills, and representatives of major retailers and brands to draw tangible links between industry demand and what is taking place at the field level. Participants will witness firsthand the advanced equipment and precision technology used in tandem with regenerative practices, such as cover cropping and integrated grazing, to address soil health, biodiversity, water use efficiency, and reduction in chemical usage and emissions.

Ashley Barrington, BCI Senior Country Manager – US said: “Convening diverse stakeholders around a shared vision for more sustainable cotton production is central to BCI’s role. This event demonstrates the value of bringing together farmers, technical experts and industry partners to exchange knowledge, showcase practical solutions and build momentum for regenerative agriculture.”

With Cotton & Beyond, BCI will spotlight the impact of regenerative techniques implemented by farmers in the semi-arid region of West Texas, while relaying climatic challenges and innovations that shape large-scale cotton production. The organisation recently published findings from its pilot project with agricultural solutions provider Indigo Ag, a collaboration involving growers implementing regenerative practices with an aim to reduce greenhouse gas emissions and sequester carbon.

Cotton & Beyond will also involve local conservation initiatives such as Ogallala Commons, the Texas Playas Conservation Initiative and the Sandhills Area Research Association, exploring the far-reaching impacts of regenerative agricultural practices. Global nonprofit Textile Exchange will also take part, speaking to the importance of gathering impact data for raw material production.

Daren Abney, Senior Director of Materials Engagement & Partnerships at Textile Exchange said: “Forums like the BCI Cotton & Beyond event are vital to align action and share progress on the shift toward preferred production systems that are beneficial for people, places and the environment. Conversations like these can drive the industry forward as we share lived experience and reliable data that can inform decisions across the supply system, for producers and brands alike.”

Direct engagement with producers will be a key component of the event. Through gin and equipment tours and personal truck rides, participants will hear growers’ perspectives straight from the source.

Bobby Byrd, Quarterway farmer said: “When I look at regenerative cotton, I ask: how do you tell a personal story to somebody who’s buying a product in a way that they understand there’s value in what you’re selling? It’s hard to just put on a piece of paper.”

Registration is currently open for Cotton & Beyond. For more information, or to enquire about speaker and sponsorship opportunities, please contact BCI US Communications Coordinator, Bec Sloane (bec.sloane@bettercotton.org).



More News from Better Cotton

More News on Natural Fibers

#Raw Materials

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.

#Spinning

Closer to customers: Trützschler Card Clothing expands service network in Peru, Colombia and Ecuador

Faster support, shorter lead times and local technical expertise: customers in Peru, Colombia, and Ecuador now have direct access to Trützschler Card Clothing's (TCC) comprehensive card clothing services. To further enhance customer support and ensure rapid on-site assistance, TCC has expanded its regional service network across all three countries.

#Spinning

Rieter appoints Daniel Lippuner as new CEO as Thomas Oetterli steps down

Thomas Oetterli has decided to step down from his function as CEO, effective October 31, 2026, and hand over the Chairmanship of the Board of Directors. “After the successful implementation of the Next Level performance program, the structural measures initiated to consolidate the sites and the acquisition of Barmag, the time has come to hand over responsibility to new hands,” explains Thomas Oetterli.

#Raw Materials

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

Latest News

#Recycling / Circular Economy

Fashion for Good launches Cotton Reloop Matrix Project to unlock commercial scale for recycled cotton

Fashion for Good today announces the launch of the Cotton Reloop Matrix Project, a cross-industry initiative that will map and physically validate the quality of commercially available recycled cotton yarns against brand specifications, giving the industry a data-backed overview of how quality, price, and recycled content intersect. The project is convened with Fashion for Good partners Arvind, BESTSELLER, C&A, Interloop, Reformation, and Shahi, together with ecosystem partner Uster.

#Digital Printing

Italian textile finishing specialist injects digital agility into luxury textile manufacturing with Kornit Digital

1st October 2026 – Kornit Digital, a global pioneer in sustainable, on-demand digital fashion and textile production technologies, shares the news that Tintoria Finissaggio 2000, one of Italy's leading textile dyeing and finishing specialists, has integrated the Kornit Presto MAX into its production environment to expand its premium textile offering to improve manufacturing efficiency and support growing demand for sustainable, agile fabric production.

#Recycling / Circular Economy

ReHubs names Béatrice Moureaux CEO to advance textile recycling in Europe

ReHubs has appointed Béatrice Moureaux as Chief Executive Officer, marking a new chapter for the European alliance as it continues to strengthen its work to scale textile-to-textile recycling across Europe. Béatrice has served as Board Advisor to ReHubs since December 2025, working closely with its Board, team and members on the organisation’s strategy and projects. She brings more than 25 years of experience across technical textiles, advanced fibres, nonwovens and circular innovation.

#Textiles & Apparel / Garment

YKK subsidiary Golden Hill Tower Limited marks 25 years of operations in Myanmar

Golden Hill Tower Limited, a subsidiary of YKK Corporation, celebrated its 25th anniversary with a ceremony in Myanmar on September 21, 2026. The event brought together approximately 230 guests, including senior executives from the YKK Group, to commemorate the company's development since the launch of its serviced apartment business in November 2000.

TOP