“We are pleased to see demand for tagged textiles approaching pre-pandemic levels,” said MeiLin Wan, vice president of Textile Sales at Applied DNA. “The pandemic has forced textile brands and their suppliers to reimagine their supply chain models to prioritize sustainability, brand protection, and supply chain traceability. Having spent the pandemic positioning CertainT as the means through which to accelerate their traceability investments, we believe that the projects before us represent the future of textile supply chain traceability.”

Added Dr. James A. Hayward, president and CEO of Applied DNA, “The shock waves created by the pandemic, together with newly expanded government regulations that require greater proof of product provenance, have created an urgent need for supply chain traceability that can only be addressed, we believe, through a holistic approach that marries secure technologies and systems to deliver true end-to-end traceability. With CertainT, brands and their suppliers can deliver on their brand promise from fiber to finished goods utilizing a platform that is proven at commercial scale across three continents. Unlike our competitors, we believe CertainT provides cost-effective supply chain traceability that can withstand the scrutiny of government agencies and judicial court systems. CertainT is the trust that brands and their suppliers seek and that which their customers demand and deserve.”