As the industry’s focus on sustainability and performance increases coupled with the rising market demand for polyester/cotton blends, these two new product ranges offer state of the art performance substantially enhancing sustainability and environmental standards.

Next-generation of digital inks

NOVACRON® ADVANCE ink is the next generation of reactive inks for cellulosics with outstanding shade depth and color gamut, developed for the latest industrial digital printing machines. The full range achieves remarkable deep shades with perfect reliability and reproducibility compared to currently available technologies.

“We are excited to introduce our next generation ink solution that deliver high performance in terms of remarkable brilliancy, gamut and color depth,” said Mike Mordente, Business Unit Director for Digital Inks at Huntsman Textile Effects. “More efficient to use with higher mileage, these products require minimal maintenance and result in greater savings while meeting stringent industry standards.”