#ITMA 2019

2019-06-06

HUNTSMAN TEXTILE EFFECTS introduces a new era of digital printing solutions at ITMA

Huntsman Textile Effects will launch the next-generation of high performance digital ink ranges to help customers achieve superior printing on cellulosics and polyester/cotton blends.

As the industry’s focus on sustainability and performance increases coupled with the rising market demand for polyester/cotton blends, these two new product ranges offer state of the art performance substantially enhancing sustainability and environmental standards.

Next-generation of digital inks

NOVACRON® ADVANCE ink is the next generation of reactive inks for cellulosics with outstanding shade depth and color gamut, developed for the latest industrial digital printing machines. The full range achieves remarkable deep shades with perfect reliability and reproducibility compared to currently available technologies.

“We are excited to introduce our next generation ink solution that deliver high performance in terms of remarkable brilliancy, gamut and color depth,” said Mike Mordente, Business Unit Director for Digital Inks at Huntsman Textile Effects. “More efficient to use with higher mileage, these products require minimal maintenance and result in greater savings while meeting stringent industry standards.”

ERIOFAST® VISTA ink enables printers to achieve brilliant lasting designs on polyester/cotton blends and outperforms the best alternative solutions in digital printing in terms of brilliancy, color depth, fabric handle and wash fastness. Using inks from this range enables printers to adopt a simple urea-free process with significantly reduced energy consumption, washing, machine maintenance and carbon dioxide emissions.

Unrivalled expertise and experience

Huntsman Textile Effects will showcase its comprehensive portfolio of dyes, chemicals and digital inks at ITMA 2019 from 20 to 26 June 2019. Featured products include, AVITERA® SE and TERASIL® W/WW high washfast dyes and HIGH IQ® Repel Durable Water Repellents. We will also share our unparalleled technical support and application know-how with mills to improve their productivity and competitiveness.

Visit Huntsman Textile Effects at ITMA in Hall 3, Stand B129.

Huntsman and Steitz Secura deliver breakthrough in sustainable safety footwear

Huntsman, in collaboration with Steitz Secura, has developed a breakthrough polyurethane (PU) solution that can help improve the circularity of safety footwear. Together, the two companies have created a DALTOPED® polyurethane midsole system that can incorporate recycled content without compromising performance – setting a new benchmark in protective footwear production.

Huntsman secures bluesign® APPROVED status for IROGRAN® TPU products

Global chemical company Huntsman has secured bluesign® approval for ten of its IROGRAN® thermoplastic polyurethane (TPU) products, which are used extensively across the textile and apparel industry. The materials in question are part of Huntsman’s IROGRAN® film and sheet portfolio, and can be used to enhance the production, performance, and comfort of stitchless, seamless garments including underwear, sportswear, and outdoor and waterproof clothing.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.