[pageLogInLogOut]

#Dyeing, Drying, Finishing

We aRe SpinDye welcomes increased focus on color and dyeing in new collaboration

Swedish We aRe SpinDye takes its place with its unique coloring technology in the latest Innovation Stories collection, Color Story from H&M. This is a clear milestone in the work of creating an increased focus on color among fashion companies and a heightened awareness of the negative environmental effects that occur when dyeing textiles.

We aRe SpinDye introduced in 2016 a unique and extremely resource-efficient dyeing process. By using the company's technology when dyeing textiles, water consumption is reduced by 75 percent and chemical consumption by as much as 90 percent compared with traditional water dyeing of fabric. A technology that is now part of the latest Innovation Stories collection, Color Story from H&M. The fact that more companies in the fashion industry must pay attention to the negative environmental effects that occur when dyeing textiles has been We aRe SpinDye`s biggest driving forces since the start. 

Andreas Andrén © 2021 H&M
Andreas Andrén © 2021 H&M


- We aRe SpinDye has devoted its entire existence to highlighting how enormously resource-intensive the dyeing process is in textile production. It is a global problem that needs more attention. It has been fantastic to work with pioneering and brave designers over the years who show that it is possible to create fantastic creations with our resource-efficient coloring method. We want to highlight that color and process can no longer be ignored, says Andreas Andrén, CEO of We aRe Spin Dye (WRSD).

Reports show that dyeing alone accounts for almost 24 percent of the resources consumed during a garment's entire lifetime. From raw material, through production and use to recycling or in the worst case the landfill. In just one year, the clothing industry uses 9 billion cubic meters of water and 168 million tons of process chemicals to dye fabrics.

© 2021 H&M
© 2021 H&M

 

We aRe SpinDye now hopes that 2021 will be the year when more brands in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing procedures.- We believe in abandoning the harmful model of using wet dyeing and instead lead by example to inspire the textile world to choose a modern, more sustainable dyeing method. You can avoid wet dyeing completely by adding color pigments to the fiber in the same moment as the fiber is made. In this way, both water, chemicals and CO2 can be reduced to a minimum, says Andreas Andrén.

© 2021 H&M
© 2021 H&M


This is the second time We aRe SpinDye has participate in one of H & M's premium collections, and the company has also collaborated with H&M Womenswear and Arket earlier this year. The collection will be launched in selected stores and on hm.com from 15 April.


More News from TEXDATA International

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

#Europe

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

More News on Dyeing, Drying, Finishing

#Dyeing, Drying, Finishing

Orthopac RVMC-20 plus: German Engineering for Smarter Weft Straightening

In times of rising cost pressure and growing quality demands, textile producers worldwide are searching for solutions that combine precision, efficiency, and sustainability. With its latest innovation, the Orthopac RVMC-20 plus, Mahlo once again demonstrates the strength of German engineering: improving proven technology to meet today’s challenges.

#Dyeing, Drying, Finishing

Precision jet dyeing moves towards industrial scale as Alchemie partners with Acatel

BTMA member Alchemie Technology, the pioneer of precision jet dyeing solutions based in Cambridge, UK, is partnering with Acatel, the Portuguese leader in sustainable textile manufacturing. The two companies will work together to validate and optimise Alchemie’s Endeavour system for knitted cellulosic fabrics.

#Dyeing, Drying, Finishing

Monforts customers make strong showing at Heimtextil 2026

Monforts dyeing and finishing technology customers from Pakistan had a formidable presence at the Heimtextil 2026 home and contract textiles exhibition which attracted over 48,000 visitors to Frankfurt in Germany this month (January 13-16).

#Dyeing, Drying, Finishing

Monforts announces leadership transition in 2026

Effective from January 1, 2026, Volker Gingter, has been appointed the new Managing Director of A. Monforts Textilmaschinen GmbH & Co. KG, headquartered in Mönchengladbach, Germany, and will steer the fortunes of the leading dyeing and finishing technology company going forward.

Latest News

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Textiles & Apparel / Garment

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

Vietnam’s textile and garment sector continues to be a major contributor to the country’s economic growth, with export revenues expected to reach USD 46 billion in 2025, a 5.6% increase from 2024 . From 26 – 28 February, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to contribute to economic growth opportunities by accelerating digital transformation and green transition across the entire textile value chain. The upcoming edition will respond to the rising demand for advanced technologies and sustainable materials with the introduction of the German Pavilion, alongside strong exhibitor participation from key Asian sectors, as well as several high-profile fringe events.

#Sustainability

Ying McGuire becomes new CEO of Cascale

Cascale today announced the appointment of Ying McGuire as Chief Executive Officer, effective June 1, 2026.

#Technical Textiles

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

TOP