The commercial agreement directly aligns Kornit with MAS Holdings - a global leader in fashion and sportswear apparel manufacturing, delivering end-to-end supply chain orchestration and operational excellence. MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria's Secret, PVH, Gap, Marks & Spencer, and Nike. 

This agreement formalizes the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production prowess with MAS’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimize inventory levels at retail, all while minimizing waste, maximizing full-price sell-through, and freeing up working capital. 

“Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency—we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Kornit and MAS ACME USA share a common thread, a commitment to ‘make fashion better.’ I am delighted to see Kornit’s industry-leading on-demand solutions paired with MAS’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs – a clear pathway to more responsible, profitable, and agile fashion production.” 

The strategic agreement provides brands and retailers with key benefits:

+ On-Shore Supply Chain Flexibility eliminates the lack of responsiveness and long-lead times inherent in traditional fashion supply chains. Instead, enabling agile, local on-demand production to produce only what is needed, when and where it is required.

+ Maximize Working Capital Efficiency and Profits by enabling brands to react rapidly to market trends that generate higher revenues through fewer missed sales and markdowns, with lower inventory carrying costs.

+ Truly Sustainable Growth through a more responsible data-driven, on-demand production model that all stakeholders value. A solution that delights consumers with in-stock availability without needing costly, extensive inventories, profoundly reducing waste and costs.

“MAS ACME USA has demonstrated the power of end-to-end supply chain data diagnostics for our large brand and retailer clients, modeling how they can optimize their manufacturing strategy and increase profits by postponing a portion of production until much later, when the demand forecast is most accurate. Kornit’s digital production systems were exactly the solution we needed to realize our vision of onshore, fully demand driven production to meet the market needs expeditiously,” said Brad Ballentine, CEO of MAS ACME USA. “From the moment I met the Kornit team and experienced the power and quality of their solutions, I knew they were the right partner for us. We share a common vision to build a global supply chain capability that offers unprecedented flexibility and the power to transform the fashion industry into a smarter, more efficient engine. We are thrilled to announce this agreement and excited to start digital production for our customers in the US market.”